This was a presentation by Kevin Beatty for the United States Tennis Association at the Community Tennis Development Workshop.

1. Advance Your Social Media Savvy @kevinbeatty

3. Why Savvy?

4. Building the Foundation

5. Search it, Like it, Check it, Rate it, Deal it

6. The List

8. Tennis Player Metrics 77% have a HHI of $100k or more 98% bought a product or service online in the last 6 months 89% have a high online shopping affinity 91% are comfortable with new technology 91% are the first out of their friends to buy new gadgets (Source: Comscore Plan Metrix: Active.com Sites 18 yrs.+ AND play tennis)

9. It’s changing the way society does EVERYTHING… but how savvy are you?

10. Why be savvy? Fundraise more Active listening Viral marketing Reward advocacy Drive participation Real-time support Quadruple your reach User Generated Content Promote new programs Build and monitor your brand Build a close knit community Communicate more effectively Increase repeat business, members Attract new members, players, volunteers Increase awareness and buzz for your programs

11. “Don’t add technology to the way you do things…change the way you do things when you see what the technology can do.” Marcus Romer Artistic Director – Pilot Theatre Company

12. Building a Foundation Develop a SM strategy Discuss openly how it can help your specific organization. Are your SM efforts linked directly to your existing marketing plan? Determine resources needed Dedicated employee? Marketing person? College intern or volunteer? Responsibilities: 5 hours a week minimum Track results with analytics Evaluate what’s working, what’s not

13. The Facebook Four Fan Page Contests Places Advertising

15. Add features – make it interactive and fun

16. Make it easy for users to find relevant information

17. List all upcoming events

18. Promote your Fan Page EVERYWHERE!!!!http://www.facebook.com/pages/create.php

20. Events

21. Activities

22. Summer camps

23. Pro Shop Sales

24. Volunteer Opps

25. News worthy items

26. Relevant Articles

27. Leagues

28. Mixers

29. Tournament Pictures

30. Staff promotions

31. Tennis Quotes/Tips/Pointers

32. Question of the DayRaw # of times this story has been seen on your Wall and in the News Feed of your Fans

34. Businesses that offer contests have 2x the amount of social network fans as those that do not offer contests. Contest Examples: http://apps.facebook.com/promotionshq/ http://www.facebook.com/wildfireinteractive

35. Contest Ideas Funniest Photo Win Free Lessons Tournament Entry Giveaway Product Giveaway Sweepstakes Why you love tennis contest

36. Create Successful Ads Identify your goals Know your audience Create your ad and set your budget Check Facebook’s advertising ad approval process http://www.facebook.com/adsmarketing/

37. Ratings & Review Sites http://www.yelp.com/business/ http://www.google.com/places/

38. Fastest Growing Company EVER “________ surpassed Facebook, Google, EBay, Amazon, Yahoo, and AOL as the fastest growing company in Web history” Forbes Magazine 8.12.2010 Located in 160+ US cities 40+ Million Total Subscribers Turned Google DOWN for a $6 Billion Dollar Buy-out Company now evaluated at $15 Billion Dollars Any guesses?

41. Subscribers get 24 hours to purchase the promotional voucher

42. Customer will then bring in and redeem voucher…like a gift certificate

43. No upfront cost for business

45. Pay for Performance – vs. upfront advertising spend

46. It nudges consumers to try new things (City Guide)

47. Generates traffic and massive exposure

48. A one-day offering creates urgency

49. Exponential viral marketing effect

50. Build loyal customers, members

51. Guarantees new customers

52. Builds your web presence

53. Measureable marketing