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Helping reclaim roi through sponsorship

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Helping reclaim roi through sponsorship

  1. 1. Helping Reclaim ROI Through Sponsorship A Social Media Marketing Strategy
  2. 2. Leverage Sports Parents Social Contacts  1 Hockey Team  17 Players  34 Parents  20 Facebook Accounts  150 Contacts Avg. per Facebook Account  Immediate access to 3000 People  If each parent get’s 10 ‘Likes’, a sponsors ad would get viewed by 30 000 plus people.
  3. 3. SponsorITSports VS Flyer Advertising Sponsoritsports.com Flyer Program  3000 People  3000 Flyers Printed Reached and Delivered  $25.00  $390.00  30000 Flyers Printed  30000 People and Delivered Referred  $3900.00  $250.00  How Many Were Read?
  4. 4. What Happens with Paper Flyers?  Demographics are a guestimate.  No ability to track conversion rate.  Unable to communicate directly with customers.  90% of your flyers will be recycled.
  5. 5. SponsoritSport.com  Demographic Reports(Age, Gender, What time they visited your Ad).  GOODWILL  New Customers are Referred Customers.  Ability to Communicate with your Customer.  Ability to Begin your Social Marketing Campaign.
  6. 6. Why is Social Advertising Better?  SMB has the advantage over Large Enterprise  Referred business by your existing customers or raving fans  Create emotional attachment with new customers.  Know your customers Personally  Save advertising dollars
  7. 7. Stop Giving Away your Advertising Dollars for • Gain New Customers. NO MONETARY RETURN • Referral Base Customers. • Communicate specials, industry information, informative and entertaining content. • Become a known expert in your field. • Create an emotional connection with your Social network following.
  8. 8. Welcome To The Revolution  Create an account for your business.  Answer a few questions and do a little write up on your products and services.  Pick a team, or individual in your area.  Buy Sponsor IT credits.  We will create an online profile for your business on our site for all visitors to see.  An announcement page of your sponsorship will be posted on Facebook per team sponsored, and linked to our site.  You will only pay for ‘Likes’ connected with your actual Facebook Announcement page.  Your team will have a Campaign manager that you can communicate with once your page goes live.

Notes de l'éditeur

  • Hi My names Kevin Joss ** and I’m here to help you change the way your advertising. **SponsorITSports.com We are changing the way fundraising has been accomplished . No more selling door to door, or begging local business to sponsor for little or no return. **We will provide sponsors with the ability to leverage a TEAM… or ATHELETES social media contacts against advertising campaigns. We will be putting your advertising dollars to use against the sponsorship of a local little league team. Our program will allow you to maintain the goodwill in the community that you are already achieving through sponsorship, **BUT.. we will NOW.. allow you to push an advertising campaign to thousands of people for a fraction of the advertising costs that you may have been used to.
  • **Here’s how it works, Let’s take a look at an average hockey team. **1 hockey team consists of **17 players17 players with 2 parents each equals **34 parentsOf 34 parents approximate age range of 35-45,** 20 will have Facebook accountsThe average Contacts per Facebook account is now actualy 166, **but let’s use 150 for round numbers for this exercise. If 1 person clicks “like” on 1 advertisement on Facebook, all 150 of their contacts are notified of the advertisement that was ‘liked’ Now if 20 people click ‘Like’ on the same ad, **all 3000 of their contacts are notified, and this equates to an advertisement being seen by those 3000 people. Let’s say each Parent on this team was to get 10 ‘likes’ each for a particular sponsors add, **that add would be viewed by 30 000 people. An add campaign of this size through SponsorITsports.com would cost $250.00, $200.00 of that would be given directly back to the team that promoted the sponsors business in this campaign.
  • ** Let’s compare aSponsorITsports Campaign to a run of the mill Flyer advertising campaign.**3000 People reached At a price of 13 Cents per flyer (printed and delivered) **a business would pay out $390.00 .**To reach 3000 people via Sponsoritsports.com, **the cost to a business would be $25.00 bucks. Now let’s look at a realistic Campaign.**To reach 30000 people via flyer, ** 3900.00 Dollars**To be REFERED to 30000 people via SponsorITsports.com **250.00 bucks , 200 of which is going back to the local little league sports team. No Brainer Right?** Oh yeah and how many of those flyers do you think were actually read?
  • **In fact What does a Flyer campaign really do for your business anyway?**No Demographics**No ability to track Conversions to sales rates**Can’t communicate directly with the customers as they read your flyer.**And your flyer ends up in the recycling bin without being read 90% of time. **Is there any value here?
  • **Sponsoritsports.com**We report Demographics (age, Gender, location, time of day that you campaign was viewed)**Customers Are referred, by someone who your helping, by a parent from one of these teams.. (Do you Want to talk about goodwill?)**This is referral advertising on Steroids. **You will have the ability to Communicate with your newly found referred customers, our adds are live on Facebook you can comment, answer questions, provide more information, generate interest in your product or service. **Social media is where advertising is going,people are on the internet commenting on your business good or bad anyways. You can either join them or leave their questions and comments un-answered. Which is the logical choice?
  • **If your business isn’t going social, it needs to be. **Social media marketing is where most companies are going, as a small to medium size business you have an advantage over Large enterprise. **Social media was once considered the “The Great Equalizer”, it has in fact gone 1 step further and now tilts in favor of the small guy.**Your Strength lies in personal connection with your customers, brand loyalty, the intimate conversations that can now take place between the CEO or Owner of your organization and your Fan’s. Enterprise CEO’s are buried in bureaucracy and have little if any time to deal with customers on a personal level. **Smalls companies have the luxury of employing dedicated staff to focus on Social media incentives, and truly represent the company to your customers and followers. **Create a “Human Brand” with little or no buffer between it and your “company Brand”, Have a face to your organization.
  • It comes down to this.. **IF your currently sponsoring local teams your giving away your money with the expectation to not gain any new customers, or any new sales. **IF your participating in a Flyer program your spending your money to have 90% of the population recycle your investment with out even looking at it. SponsorITsports.com not only allows for you to keep the Goodwill that your currently achieving as a sponsor, but we also help provide you with an opportunity for return.**Gain New customers**Not just run of the mill customers but Referred customers. And isn’t that the best kind?**Our advertisements provide you with the ability to communicate with your perspective new clientele via Facebook, be informative, be entertaining, **become a known expert in your industry.**Create an emotional connection with a Social Network you didn’t have before.
  • SponsorITsports.com can provide you with means to get your Social Vehicle started. Join the new wave of sponsorship, the new wave of advertising, donate most of your advertising dollars to a local team.Join the Sponsorship Revolution. Welcome to SponsorITsports.com

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