Tnooz editor Kevin May hosted a lecture to students at Oxford Brookes University looking at the role of social media in distribution, devices and search for the hotel industry. The lecture took place on Friday 16 March 2012.

1. Social Media, The Graph
and the Hotel Industry
Kevin May / Tnooz.com
Friday 16 March 2012

2. * Distribution
* Search
* Social commerce
* Devices

3. * Distribution

5. * Search

7. * Devices

9. * Social Media
* The Social Graph
* Social Commerce

10. * Travel is inherently social

11. * What do we mean by “social”?

12. * ...in the digital world?

13. http://www.youtube.com/watch?v=EtWS36r0FtY

14. * One-to-Many > Many-to-Many

15. * Control

16. * THE BASICS

17. * Reviews – unofficial watchdog

18. * Marketing – new channels

19. * Engagement – the value-add

20. * THE REALITY

21. * Reviews – tricky to manage

22. * Marketing – ROI hard to achieve

23. * Engagement – needs resources

24. * ...and planning

25. * APPLICATIONS OF TECH

26. * Monitoring – data is everything

27. * Integration – web to networks

28. * Sharing – make networks work

29. * In-resort - disposable networks

30. * Bed Jumping – community buzz

31. * Check in – locally relevant

32. * Check in – customer service

33. * Ushuaia – social and tech
http://www.youtube.com/watch?v=iPnktJ0lKKE

34. * Pinterest – inspiration discovery

35. * Social off and online - photos

36. * Social off and online - presence

37. * Real-time management

38. * Groups – naturally social

39. * New models - HotelTonight

40. * Virtually there

41. * THE GRAPH

42. * Social Graph is not an X/Y axis

43. * Definition
‘Social Graph is a
representation of
our relationships.’

44. * Little People/Big Data

45. * Accor – Guest TLC

46. * Starwood – Guest aware

47. * Facebook – Graph powerhouse

48. * Tapping the Graph

49. * In real-time

50. * Graph everywhere

51. * Winners

52. * Winners

53. * Winners

54. * In real life

55. * It’s not for everyone

56. * And finally...

57. THANKS!
kevin@tnooz.com
@kevinlukemay