Convocation presentation for the Office of Career Services at Belmont University, Nashville, Tenn.

1. Managing Your
Digital Footprint
Using Social Media
to Build Your Brand
Kevin S. Trowbridge
Department of Public Relations
Belmont University
November 12, 2012

2. Just imagine …

3. Is that legal?
Is that ethical?
It’s reality.

4. Know Your Goal
A Job?
A Career?
Your Calling!

5. The
degree
is not
enough.

6. It’s
about
how
you fit.

7. Attention-Getting Strategies
Source: Brownstein, A. (2010). The Google job experiment.

10. Your resume is
just the preface.
Your online presence
tells the whole story.

11. Shadows are what others share about you.

12. Footprints are what you share about yourself.

13. Social media are the web-based and mobile interactive
platforms through which individual users connect, create
and share content, interact and create community.

14. Social Media
• Web-based & Mobile
• Interaction-Driven
• User-Controlled
• User-Generated
Content
• Relationship-Centered

15. Social Media
change the way
individuals, groups, com
munities and
organizations
communicate.

16. Source: Qualman, E. (2011). Social media revolution 3.

17. ABCs of Managing
Your Digital Footprint
Audit Build Communicate Develop Engage

18. Audit
Your Online Presence

20. Evaluate everything.
• Networks
• Usernames
• Avatars
• Statuses
• Tweets
• Photos
• Videos
• Associations

21. Think about first impressions.

22. Think about first impressions.

23. Monitor continuously.

24. Build
Your Brand

26. Define your brand.
How do you want to be known?

27. Invent (or reinvent) yourself.
• Discover your passion.
• Be bold.
• Tell your story.
• Create relationships.
• Take action.
Source: Deckers, E., & Lacy, K. (2011). Branding yourself: How to use social media to invent or reinvent
yourself.

28. Establish a
consistent and
professional
presence.
• Networks
• Username
• Head Shot
• Bios

29. Find the best username.

30. Find the best username.

31. Complete
your profiles.

32. Keep measuring.
Does your digital shadow and footprint
reflect your personal brand?

33. Communicate
Your Brand

34. Always think public.
Think twice (or thrice)
before publishing.
Never publish something you
would care for anyone to see.

35. Remember
It’s not about recording
and streaming your life.

36. Differentiate with content.
• Your Own Domain
• Online Resume
• Portfolio
• Blog Posts
• Multimedia

37. www.hkeely.com

44. Develop
Your Presence

45. Engage
With Others

46. ABCs of Managing
Your Digital Footprint
Audit Build Communicate Develop Engage