StepChange Webinar - Planning An Effective Social Media Campaign

StepChange Planning an Effective Social Media Campaign October 14 2008

About StepChange ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strategy Design Development Engagement

Today’s Topic: Social Marketing Campaigns ,[object Object],[object Object],[object Object],[object Object],Today’s Theme: Inspirational Characters

Strategy & Planning Princess Bride (1987)

Strategy & Planning: The Forrester “POST” Method Source: “Groundswell” www.forrester.com/groundswell

Strategy & Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Budgeting: How are these typically categorized? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Budgeting: How much should all this cost? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],$10,000 – $30,000 and 3-5 weeks is a good design & development estimate for many Social Marketing efforts * ★  ∞ * Can’t promise anything ★ Lots of ways to skin a cat  ∞ My CFO doesn’t know I put this in here

Promotion: “Content vs. Ad” is in the Eye of the Beholder Treated as Content Treated as an Advertisement Deal-focused Customers Loyal Customers Small/Med Green Blogs Green-living Facebook Groups Relevant Community Sites General Sites & anywhere else online CleanHouze.com Widget Special: 20% off all natural cleaners 10 tips to Winterize your home Green cleaning: the season’s best new products

Promotion & Advertising for a Social Marketing Application ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Measure & Manage Twin Peaks (1990)

Measurement: What Metrics to Capture? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ongoing Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

For further information… ,[object Object],[object Object],[object Object],[object Object],310 SW 4 th Portland, OR 503.224.3188 [email_address] www.StepChangeGroup.com Contact Us

StepChange Webinar - Planning An Effective Social Media Campaign

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StepChange Webinar - Planning An Effective Social Media Campaign