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Mobile Internet



@China
             - Let’s hug the mobile internet
Mobile INTERNET
Mobile internet is not about “Internet on mobile”




Mobile Internet is about the
“USERS” that are connected
via any mobile device smart!
Mobile vs PC
It is about the USERS on the go,     Think the
they are connected and armed...      DIFFERENCE...

Personal                User friendly and speed...

Location                Speed and possibility...

Connection              Possibility and capability...

Integration             Capability and user friendly...
Activities
•   News
                                                                           77.7%
                                                                           71.8%



•   Chatting                                                            73.0%
                                                                        52.2%



•   Searching
                                                                   66.5%
                                                                   43.0%



•
                                            48.8%
    Download                                28.1%



•   Novel                                  46.0%
                                           28.8%

                                           45.0%

•   BBS                                    27.1%




•
                          27.6%
    Mails                 15.9%



•
                18.5%
    Games       9.3%



•   Music
                  19.6%
                  7.8%                                     Face the
•   Video
                17.4%
                7.4%                                       REALITY...
                             Chinese Mobile Internet user activities from 2009 - 2010
Data
         Data is about the past                                                                  Sense the
         Future is full of surprise...                                                           FUTURE...

                     •   1.3 Billion Population                                   •   1.3 Billion Population

                     •   800 Million Mobile Phone users                           •   1 Billion Mobile Phone users

                     •   300 Million Mobile Internet users                        •   600 Million Mobile Internet users
By the end of 2010




                                                             By the end of 2011
                     •   80   monthly data below 50M                              •   50% monthly data over 50M

                     •   30 Million Smart phone users                             •   60 Million Smart phone users

                     •   8 Million Android Phone users                            •   30 Million Android Phone users

                     •   5 Million iPhone & iPad users                            •   10 Million iPhone & iPad users
Good things
• Governments:        • Come to our park
• Telecoms:           • Open arms, need Apps
• Giant players:      • Opening platforms
• Handset makers:     • Android & Apps
• Weibo:              • Getting popular & open
• Developers:         • Quitting their jobs
• Venture Capitals:   • Getting crazy
What they are doing
•   Chipset providers
    Try to make the Cheapest Android turnkey solution, So the Android phone will be cheaper enough to kill feature
    phone in the near future. How about a 500RMB (80 USD) Android Phone by the end of 2011?



•   Telecom carriers
    Try to get more 3G users. So the Data fee will be cheaper enough to kill voice and SMS, VoIP on mobile will no
    longer be a problem soon. IP messages are already popular and killing SMS softly.



•   Handset makers
    Try to make the most fancy Android phone with the lowest cost. Try to sell Android phones to Africa, South East
    Asia etc. Try to get more revenue share from App, Services even Ads.



•   Android OS/ROM platforms
    Try to embedded the most fancy apps and services to the Android OS and make the best Android ROM for the
    players. Try to help the non-brand handset makers survive in the Android year with their most fancy Android OS/
    ROM. Try to get connected with the users via Android OS/ROM through non-brand handset makers.



•   Internet Giant Players
    Try to open their platform and build the strongest ecosystem in the mobile internet space.



•   Mobile application developers
    Try to make the most popular mobile apps and make money by Premium function, Ads, Virtual goods, etc. Try to
    upgrade simple popular app into an open platform and build their own ecosystem, a long live kingdom.
Who’s dominating?
•   Chipset providers ? Play a big role, but no...

•   Telecom carriers ? Used to be, but no...

•   Handset makers? Trying hard to be, but no...

•   Mobile OS platforms ? Seems to be, but no...

•   Internet Giant Players ? They think they are, but no...

• Mobile applications developers ?
    They don’t think they are,
    but YES they are!
Platforms
      ...Thousands of Long tail Simple applications...And they are dominating the industry...



QQ         Miliao         Senscape.cn               AutoNavi             Hudee            SiFang


EOE          ITFunz           Gfan            Nduoa             Wandoujia                   Molo

ADChina               AirAD              CASEE              DoMob               MadHouse

Sina Weibo                      Tencent                      Taobao                 Renren

Android iOS                                               Symbian                        WP7
Innovation
I really hate to say this,
but I have to,
because,
it is the truth,
especially in China,



INNOVATION is NOT the KEY!

Then, what is the KING?
Execution
Original idea means NOTHING,
Make it real;
Make it popular;
Make it unbreakable;
Make it really really fast;
                                                                          Dig the
otherwise,                                                                TRUTH...

Waiting to be EXECUTED!
Among all of the different KongFong around the world, only the fastest is the best!
GOD friendly
         USER is the GOD,
         Do everything you can to delight the GOD,

         Impressive experiences;
         Valuable functions;
         Fabulous features;
         To be trusted;
         Baby can use;                       Micro-INNOVATION
         Catchy name;
         Free;
                                             to delight the GOD
         Free;
         Free;
                                             is the KEY!

Don’t make money from GOD, GOD will surprise you if you make HER happy, happy and happy!
6 Big things

     • SNS mobile OS
     • Mobile payment
     • Augmented Reality
     • Mobile advertisement
     • HTML5 based cloud apps
     • SNS enabled data mining
PreAngel
PreAngel
    PreAngel is a Mobile Internet Startups
    accelerating project founded by Leo Wang
    who’s also the founder of MOBILE2.0 FORUM,
    a well known mobile industry organization in
    China that have been partnered with
    Qualcomm China, French Telecom ( Orange )
    China, Deutsche Telekom China, Huawei,
    China Telecom, China Unicom, Coolpad,
    Microsoft, MediaTek, etc.

    PreAngel normally invests 50K ~ 100K RMB
    (8K USD ~ 16K USD) to the team and get 2% ~
    10% equity.

    PreAngel will help the team to raise the
    right Angel Fund ( 1M RMB) and get access to
    the right industry resource in the right time.

                                       Founded on Jan 1st, 2011




Right person do the Right thing in the Right time
Portfolios                                           up to 1 Jun 2011



•   LeWatek.com Android ROM/HOME/UI Solution & Platform provider

•   Gurudigger.com Where ideas becomes projects (Facebook for Developers)

•   iTea.am Mobile Internet Industry News and Comments integrated from SNS

•   ITFunz.com BBS for MOTO Android players with ROM, Apps and tools

•   OpenXLive.com Mobile Game Platform like OpenFeint but focus on WP7

•   KooDee.cn Location based mobile dating platform like Skout

•   FaceSmile.cn Mobile photo editing & sharing platform like Instagram

•   Senscape.cn Augmented Reality platform like Layar from Holland

•   51Weijing.com Social filter and recommendation, smart reading

•   KookyPanda.com HTML5 based social game & Flash lite mobile game

•   LaCheers.com Apps distribute channel and service platform for massive smartphone users.

•   PowerDo.com Professional social marketing and mobile marketing agency 


                                                                                     PreAngel
Leo Wang
          Founder of Mobile2.0 Forum
          Mobile Internet PreAngel Investor
          BetaShow2006@gmail.com
          http://about.me/LeoWang
          http://weibo.com/betashow
          http://www.linkedin.com/in/betashow




@   LEO                    PreAngel

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Mobile internet market in china leo wang

  • 1. Mobile Internet @China - Let’s hug the mobile internet
  • 2. Mobile INTERNET Mobile internet is not about “Internet on mobile” Mobile Internet is about the “USERS” that are connected via any mobile device smart!
  • 3. Mobile vs PC It is about the USERS on the go, Think the they are connected and armed... DIFFERENCE... Personal User friendly and speed... Location Speed and possibility... Connection Possibility and capability... Integration Capability and user friendly...
  • 4. Activities • News 77.7% 71.8% • Chatting 73.0% 52.2% • Searching 66.5% 43.0% • 48.8% Download 28.1% • Novel 46.0% 28.8% 45.0% • BBS 27.1% • 27.6% Mails 15.9% • 18.5% Games 9.3% • Music 19.6% 7.8% Face the • Video 17.4% 7.4% REALITY... Chinese Mobile Internet user activities from 2009 - 2010
  • 5. Data Data is about the past Sense the Future is full of surprise... FUTURE... • 1.3 Billion Population • 1.3 Billion Population • 800 Million Mobile Phone users • 1 Billion Mobile Phone users • 300 Million Mobile Internet users • 600 Million Mobile Internet users By the end of 2010 By the end of 2011 • 80 monthly data below 50M • 50% monthly data over 50M • 30 Million Smart phone users • 60 Million Smart phone users • 8 Million Android Phone users • 30 Million Android Phone users • 5 Million iPhone & iPad users • 10 Million iPhone & iPad users
  • 6. Good things • Governments: • Come to our park • Telecoms: • Open arms, need Apps • Giant players: • Opening platforms • Handset makers: • Android & Apps • Weibo: • Getting popular & open • Developers: • Quitting their jobs • Venture Capitals: • Getting crazy
  • 7. What they are doing • Chipset providers Try to make the Cheapest Android turnkey solution, So the Android phone will be cheaper enough to kill feature phone in the near future. How about a 500RMB (80 USD) Android Phone by the end of 2011? • Telecom carriers Try to get more 3G users. So the Data fee will be cheaper enough to kill voice and SMS, VoIP on mobile will no longer be a problem soon. IP messages are already popular and killing SMS softly. • Handset makers Try to make the most fancy Android phone with the lowest cost. Try to sell Android phones to Africa, South East Asia etc. Try to get more revenue share from App, Services even Ads. • Android OS/ROM platforms Try to embedded the most fancy apps and services to the Android OS and make the best Android ROM for the players. Try to help the non-brand handset makers survive in the Android year with their most fancy Android OS/ ROM. Try to get connected with the users via Android OS/ROM through non-brand handset makers. • Internet Giant Players Try to open their platform and build the strongest ecosystem in the mobile internet space. • Mobile application developers Try to make the most popular mobile apps and make money by Premium function, Ads, Virtual goods, etc. Try to upgrade simple popular app into an open platform and build their own ecosystem, a long live kingdom.
  • 8. Who’s dominating? • Chipset providers ? Play a big role, but no... • Telecom carriers ? Used to be, but no... • Handset makers? Trying hard to be, but no... • Mobile OS platforms ? Seems to be, but no... • Internet Giant Players ? They think they are, but no... • Mobile applications developers ? They don’t think they are, but YES they are!
  • 9. Platforms ...Thousands of Long tail Simple applications...And they are dominating the industry... QQ Miliao Senscape.cn AutoNavi Hudee SiFang EOE ITFunz Gfan Nduoa Wandoujia Molo ADChina AirAD CASEE DoMob MadHouse Sina Weibo Tencent Taobao Renren Android iOS Symbian WP7
  • 10. Innovation I really hate to say this, but I have to, because, it is the truth, especially in China, INNOVATION is NOT the KEY! Then, what is the KING?
  • 11. Execution Original idea means NOTHING, Make it real; Make it popular; Make it unbreakable; Make it really really fast; Dig the otherwise, TRUTH... Waiting to be EXECUTED! Among all of the different KongFong around the world, only the fastest is the best!
  • 12. GOD friendly USER is the GOD, Do everything you can to delight the GOD, Impressive experiences; Valuable functions; Fabulous features; To be trusted; Baby can use; Micro-INNOVATION Catchy name; Free; to delight the GOD Free; Free; is the KEY! Don’t make money from GOD, GOD will surprise you if you make HER happy, happy and happy!
  • 13. 6 Big things • SNS mobile OS • Mobile payment • Augmented Reality • Mobile advertisement • HTML5 based cloud apps • SNS enabled data mining PreAngel
  • 14. PreAngel PreAngel is a Mobile Internet Startups accelerating project founded by Leo Wang who’s also the founder of MOBILE2.0 FORUM, a well known mobile industry organization in China that have been partnered with Qualcomm China, French Telecom ( Orange ) China, Deutsche Telekom China, Huawei, China Telecom, China Unicom, Coolpad, Microsoft, MediaTek, etc. PreAngel normally invests 50K ~ 100K RMB (8K USD ~ 16K USD) to the team and get 2% ~ 10% equity. PreAngel will help the team to raise the right Angel Fund ( 1M RMB) and get access to the right industry resource in the right time. Founded on Jan 1st, 2011 Right person do the Right thing in the Right time
  • 15. Portfolios up to 1 Jun 2011 • LeWatek.com Android ROM/HOME/UI Solution & Platform provider • Gurudigger.com Where ideas becomes projects (Facebook for Developers) • iTea.am Mobile Internet Industry News and Comments integrated from SNS • ITFunz.com BBS for MOTO Android players with ROM, Apps and tools • OpenXLive.com Mobile Game Platform like OpenFeint but focus on WP7 • KooDee.cn Location based mobile dating platform like Skout • FaceSmile.cn Mobile photo editing & sharing platform like Instagram • Senscape.cn Augmented Reality platform like Layar from Holland • 51Weijing.com Social filter and recommendation, smart reading • KookyPanda.com HTML5 based social game & Flash lite mobile game • LaCheers.com Apps distribute channel and service platform for massive smartphone users. • PowerDo.com Professional social marketing and mobile marketing agency  PreAngel
  • 16. Leo Wang Founder of Mobile2.0 Forum Mobile Internet PreAngel Investor BetaShow2006@gmail.com http://about.me/LeoWang http://weibo.com/betashow http://www.linkedin.com/in/betashow @ LEO PreAngel