SalesFUSION and Swyzzle presented this webinar on how companies can leverage video to extend and improve b2b lead generation campaigns

1. Using Video in lead and demand generaiton Presented by: Kevin Miller – EVP Marketing/Sales – SalesFUSION Mark Krikorian – CE0/Founder Swyzzle Session Audio Starts at 2PM EST

3. Integrating video into demand generation

4. Use cases - how, when and why to use video

5. Video and Social Media - the YouTube effect

6. Video as a prospecting tool - the email tie-in

7. Extending your webinars with video

9. HQ – Atlanta, GA – Sales Offices in Philadelphia, PA

10. Provide all b2b marketing functionality in a single app

11. Focus on integrating Marketing and Sales (CRM)

12. Only solution built on a CRM database

13. Extensive global partner network

14. 110 New clients in 2010

15. Unique Client Services model

16. Game-changing pricing structure

17. 99% retention rate

19. Easy-to-use, web-based multimedia tool

20. Enables video/multimedia for marketing

21. Multimedia Marketing Platform

22. Multimedia creation and editing

23. Multimedia hosting and delivery

24. Campaign management

25. Viewer segmentation and intelligence

26. Top Uses

27. Lead generation

28. Web content creation

29. A/B testing of messaging and content

31. More from Forrester – what are company’s top marketing/sales challenges in 2010?

33. Growing base of consumers have become used to video use

34. The YouTube effect on buying

35. Helps your email get noticed in a crowded inbox

36. Provides metrics valuable to lead scoring

41. Offered to non-attendees

43. Executive Q&A

45. Tied to trigger/nurture campaigns

46. Frequently Updated

48. Product videos – web

50. Customer testimonials11

52. Forrester Research: “Video landing pages produce 3x the click-through rate of static web pages”

53. Improved Participation

54. eMarketer.com: “59% of executives prefer to watch a video over reading text on a web page.”

55. Higher Engagement

56. DoubleClick/Google: “Rich media and video drive 4-7x engagement and response rates compared to static text and graphics.”

57. Enhanced Marketing Intelligence

59. Market segmentation

60. A/B testing of messaging and content

61. Measure effectiveness

62. Lead Conversion

63. Identity capture

64. Built-in value offers

65. Branding

66. Increase brand impressions

68. Webinars

69. Product demonstrations

70. Existing Videos

71. Custom presentation videos

72. Custom video (most expensive)

74. Plays video and other media

75. PromoPad

76. Facilitates conversion to lead or sale

77. Analytics and Reporting

78. Tracks viewer interactions

79. Second-by-second viewer analytics

80. Conversion analytics

81. Authoring System

82. Upload video, audio and images

83. Drag-and-Drop editing

85. Visitors click through to the landing page

86. Viewers watch and interact with the multimedia content

87. Run Swyzzle reports

88. Click-throughs

89. Second-by-second viewing

90. PromoPad Clicks

92. High Tech Equipment Supplier

94. Brand awareness

95. Loyalty club membership

96. Test video marketing

97. Solution

98. Email campaign to prospects

99. A/B split between video & static HTML

100. Use existing marketing videos

102. Video conversion rate 6.6X that of static HTML and graphics

103. Exposed and quantified sign-up form problems

105. Generate qualified leads

106. Brand as “innovative, unconventional, easy”

107. Promote new products

108. Solution

109. Email campaign to prospective customers

110. Multimedia landing page

111. “New Generation” theme

113. High click-through rate

114. Significant email forwards

115. 60% of viewers watched the entire show

117. Brand as “efficient, smart, problem solvers”

118. Generate leads

119. Solution

120. Email campaign to media buyers

121. “Science of Advertising” theme

123. Broad reach to media community

124. 30% of viewers downloaded the white paper

125. Successfully branded as a premium services company