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Digital Insights - Digital Marketing Agency
Digital Insights - Digital Marketing Agency

Covering B2B Content Marketing and Lead Management Programmes

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B2B Content Marketing Programmes Keith Feighery
B2B Lead Management / Content Marketing
Terms and References
Attraction Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Vs Buyer Process
Sales Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The ASG Group
Buyer Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Buyer Process Cont.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Sales Funnel
Traditional Funnel
 
 
 
 
 
 
The Buyer Vs Sales Conundrum
The Problem ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The solution Lead Management
The 7 Key Rules for Connected Marketer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The 7 Key Rules for Connected Marketer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lead Management Process
Preparational Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key lessons to implement lead management
Integrated Content Marketing Programme ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Relevant B2B Content
Advantages of Lead Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Programme
Content Strategy B2B ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
B2B content marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business to Business Case Studies
Eloqua
Genius
Marketo
Alterian
Pardot
Salesforce.com
B2B Business Solutions
Intuit Business Services
Hubspot
American Express
Altimeter Group
Realex Payment

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