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Digital Insights - Social Media Case Studies Dec09 V1.0

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Digital Insights - Digital Marketing Agency
Digital Insights - Digital Marketing Agency

Social media case studies - examples of well run user generated content campaigns, some that have back-fired, interesting cases where social technologies have enabled people or projects to get picked up and broadcast virally that propels into mainstream - and a look at some cases that have been controversial recently

Technologie
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Social Media Overview & Case Studies Keith Feighery: Digital Strategist
Overview of social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Associated risks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Social Media Landscape
[object Object]
Key Engagement Platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Listening Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
The Big Switch
Pix.ie
Pat The Baker
Blacknight
SandTex – Ireland Deserves Sun
Toyota Ireland
Mr Tayto
HairyBaby
Paddy Power
[object Object]
Rage Against The Machine
Walkers “Do us a Flavour”
Love of Wispa
Upside Down Tango
Danish Single Mother Hoax
[object Object]
Saatchi and Toyota Yaris Fiasco
Westpac
Vegemite iSnack2.0
Witchery Man
[object Object]
Adidas Facebook GoogleMaps
[object Object]
Tweet about Sons Death - RealTime
“ Miscarriage Tweet”
[object Object]
GM CEO Sacked
Domino’s
United Airlines
Marks and Spencers
[object Object]
Impromptu Facebook Pages
Queen Rania
The Four Hour Working Week
TSA Agent Took My Son (US)
Stuff White People Like
Tube Worker abuses Traveller
Best Job In the World
[object Object]
Ikea – Malmo
Evian
Volkswagen
Charmin “Go” Campaign
American Red Cross
Zappos
Ford - FiestaMovement
Coca Cola “206 Expedition”
Skittles
Best Buy
[object Object]

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Digital Insights - Social Media Case Studies Dec09 V1.0