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Digital Insights - Digital Marketing Agency
Digital Insights - Digital Marketing Agency

Social Media Overview and Case Studies Session for DIT on Jan 17th 2011

BusinessTechnologie
1  sur  90
Social Media Overview & Case Studies Keith Feighery: Digital Strategist
www.slideshare.net/kfeighery/DIT-SocialMediaSession
Presentation Outline ,[object Object],[object Object],[object Object],[object Object]
Digital Marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Changing Digital Landscape
Traditional Marketing Vs Social Engagement
 
Digital Consumption Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where Social Fits in with Inbound Marketing
Hubspot – Inbound Marketing Company view
Outbound Vs Inbound Marketing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to think about media mix in this changed landscape
Differentiated Digital Media Model ,[object Object],[object Object],[object Object]
Owned Vs Paid Vs Earned Media
Social Media Landscape
Social Media Landscape
Key Platforms for Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Salient Characteristics of Social Platforms
New social platforms are mass enablers of peer to peer conversations, sharing and interactions
Marketers must understand that its not about the specific tools but the changing consumption and behaviour patterns of the customer
Brands & organisations must embrace a more social engagement because it is happening with or without them
Challenge now is to build engaging digital communications and social strategies aligned with clear business objectives
Marketers must understand the dynamic of communities
Potential Benefits of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Potential risks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Relevance
Social Media Relevance ,[object Object],[object Object],[object Object],[object Object]
[object Object]
Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object]
Typical Trackable KPIs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Cully & Sully
The Good Mood Food Blog
Hairybaby
Dazzledust
Groupon – CityDeal.ie
Pat The Baker
Beaut.ie
The Big Switch
[object Object]
BlendTec
Diet Coke and Mentos
Old Spice Campaign
Tippex YouTube Campaign
Orabrush
Best Job In the World
Kogi BBQ
C-Mon & Kypksi
Ikea – Malmo
Greater Manchester Police
[object Object]
Nestle
Marks and Spencers
Domino’s
United Airlines
[object Object]
1800Flowers.com
Victorias Secrets
Starbucks – Frappucino.com
TOMS Shoes
Red Bull
[object Object]
Earned Media - Gillette
Evian
Walkers “Do us a Flavour”
[object Object]
Tube Worker abuses Traveller
Stuff White People Like
The Four Hour Working Week
[object Object]
Danish Single Mother Hoax
[object Object]
Johnson & Johnson ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Johnson & Johnson
Walmart ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Walmart
Starbucks
Ford - FiestaMovement
Charmin “Go” Campaign
Coca Cola “206 Expedition”
Best Buy
Skittles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Skittles
Starbucks
American Red Cross ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
American Red Cross
Contact Details
Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274
[object Object]

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DIT-Social-Media-Session-Jan2011