ECM Google Adwords

1. Pay Per Click Ads

3. Review Selection of Ads

4. Online Marketing Courses - Before

5. Online Marketing Courses - Now

6. Search: Digital marketing courses

7. Health Insurance Quote - Before

8. Health Insurance Quotes - Now

9. Search: Mothers Day Flowers Dublin

10. Search: portable external hard drive

11. Search: best rate hotels dublin

12. Search: Cheap hotels Dublin

13. Search: I Love you flowers

14. New Baby Flowers

15. Search: Business Mobile Phone Plans

16. Best Deposit Rate

17. Im Sorry Flowers….

18. Overview of Ad System Auction View Hal Varian Introduction http://www.youtube.com/watch?v=K7l0a2PVhPQ

22. Google Adwords http://adwords.google.com/support

23. Google Adwords Architecture

27. Create an account - https://adwords.google.com

28. Ad Campaign

29. Create Ad Groups, Ads, Keywords

30. Adword Performance Interface

31. Keyword Research

34. Keyword Matches

35. Broad Match

36. Phrase Match

37. Exact Match

38. Negative Match

39. Keyword Insertion

41. How it works Search query: poodles yorkies west highland terriers Ad: Buy Poodles From an Award-Winning Breeder Satisfaction Guaranteed! www.Example.com Buy Yorkies From an Award-Winning Breeder Satisfaction Guaranteed! www.Example.com Buy Puppies From an Award-Winning Breeder Satisfaction Guaranteed! www.Example.com Destination URL: http://www.example.com/?kw=poodles http://www.example.com/?kw=yorkies http://www.example.com/?kw=west%20highland%20terriers

42. Capitalistion - Search:golden retrievers Your ad's title How the ad title appears to users What part of the keyword is capitalized? Buy {keyword:Puppies} Buy golden retrievers No part Buy {Keyword:Puppies} Buy Golden retrievers The first letter of the first word only (sentence capitalization) Buy {KeyWord:Puppies} Buy Golden Retrievers The first letter of each word (initial capitalization) Buy {KeyWORD:Puppies} Buy Golden RETRIEVERS The first letter of the first word and the entirety of each additional word Buy {KEYWORD:Puppies} Buy Golden Retrievers The first letter of each word (initial capitalization)

43. Refining Keyword Ads Ad group name: Puppies Keywords: golden retrievers, labradors, poodles, yorkies, puppies Ad text: Buy {KeyWord:Puppies} From an Award-Winning Breeder Satisfaction Guaranteed! www.Example.com

44. More Granular Ad Group Ad group name: Poodles Yorkies Keywords: poodles, poodle puppies, toy poodles yorkies, yorkie puppies, teacup yorkies Ad text: Buy {KeyWord:Poodle Puppies} Award-Winning Poodle Breeder Satisfaction Guaranteed! www.Example.com Buy {KeyWord:Yorkie Puppies} Award-Winning Yorkie Breeder Satisfaction Guaranteed! www.Example.com

49. To Link Adwords to Googe Analytics