1. Content Marketing Programmes Keith Feighery

2. Business to Business

3. Content Strategy B2B Listen and Understand your audience and their behaviour patterns Map out all the stages of your buyer cycles Create specific personas for your prospects and clients Identify specific needs for each of your buyer personas along the buyer cycle Develop content for each buyer stage Develop a content development schedule Allocate resources or identify third parties to produce specific content Develop a clear voice and personality for your content Solicit feedback from your prospects, customers and community

4. B2B content marketing Create valuable content that is of real interest to your customers Prospective customers engage with sales teams later in the funnel due to online information Providing content the pre-identified types and roles of customers want and need Providing content that maps directly to the different stages of the buyer cycle Producing and sharing content that your community and prospective customers enjoy and will potentially share Distributing content where your customers and prospects coalesce online

5. Business to Business Case Studies

6. Intuit Business Service Co. Provides customer service and advice Twitter, Blogs, wikis (accessed 2.7 million times) and dedicated online advice sites Well crafted web2.0 site Embedded customer feedback channels Two-way transmission of information From customers to Accountants, Tax, Business services etc.. Online Peer to Peer communicatin Forums and Wikis Closed member feedback groups For research and very frank opinions

7. Intuit Business Services

8. Salesforce.com

9. American Express

10. Oracle – Customer Collective

11. Alterian

12. Eloqua

13. MarketBright

14. Marketo