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Social Media - Strategy and Execution
1.
Social Media Platforms
& Case Studies Keith Feighery
2.
3.
Platforms
4.
Social Media Landscape
5.
6.
Businesses & organisations
need to embrace a more social engagement because it is happening with or without them
7.
Marketers need to
understand its not about the specific tools but the changing consumption and behaviour patterns of the customer
8.
Marketers need to
understand the dynamic of communities
9.
But What Fuels
Social Media?
10.
Engaging Content
11.
Hubspot – Inbound
Marketing Company view
12.
13.
Summary of Content
Types
14.
15.
16.
Be Social –
Interact with People & Solicit Feedback and Responses
17.
Be Entertaining, Informative
or Offer Something of VALUE to Followers
18.
Integrate and promote
across multiple digital channels
19.
20.
Facebook Pages
21.
Online Shoppers Active
Social Media
22.
Numbers of Brands
Followed
23.
Reasons you Liked
24.
Selling Goods on
Facebook
25.
Puddleducks
26.
Selling on Facebook
Facebook eCommerce Apps
27.
Payvment
28.
Payvment Facebook App
29.
Irish Facebook Pages
30.
Business Pages
31.
Bars - Facebook
32.
Westcoast Cooler
33.
Cultural Pages
34.
Charities & Not
for Profit
35.
Eircom
36.
Irish Political Parties
37.
Hotels
38.
D4 Hotels
39.
D4Hotels Booking Engine
40.
Case Studies
41.
Cully & Sully
42.
Cheffactor.ie
43.
Click Like to
Vote
44.
Facebook Wall
45.
Hairy Baby
46.
Hairybaby
47.
Engaging with Fans
48.
Getting People To
Respond
49.
Facebook Competitions
50.
51.
52.
Landing and Custom
Page Apps
53.
Iframe App
54.
iFrame App
55.
PageModo
56.
Shortstack
57.
ShortStack App
58.
Facebook Third Party
Tools
59.
Wildfire Apps
60.
Involver
61.
Facebook eCommerce Apps
62.
ShopTab
63.
EasyPromos
64.
EasyPromos
65.
Yardsellr
66.
Usablenet
67.
68.
Four Seasons
69.
Asos
70.
Victorias Secrets
71.
TOMS Shoes
72.
Twitter
73.
It’s a Different
Medium Than Facebook – and it can be difficult
74.
Find someone with
a function and has something interesting to say – and can say it well
75.
And get them
to engage at an individual level It’s not the same as Facebook
76.
Twitter Search
77.
Case Studies
78.
Realex – Corporate
providing Utility
79.
General Account
80.
Personalised Accounts
81.
Donal Skehan
- Has a Theme Provides Entertainment & Utility
82.
Donal Skehan
83.
Murpys Icecream –
Has Theme Marketing The Business
84.
Murphys Ice Cream
85.
Twitter Tools
86.
Twitter Clients
87.
Seesmic
88.
Hootsuite
89.
Tweet Timeline
90.
The Tweet
91.
Case Studies
92.
Realex
93.
General Account
94.
Personalised Accounts
95.
Personalised Accounts
96.
SME Case Studies
97.
Blacknight.com
98.
Garrendenny Lane Design
99.
Puddleducks
100.
Media & PR
101.
Irish Times
102.
Sunday Business Post
103.
Newstalk
104.
Online PR
105.
Twitter Apps
106.
ManageFilter.com
107.
BufferApp.com (Queue Tweets)
108.
TwentyFeet (Analytics)
109.
Twilert (Google Alerts)
110.
Manage Your Twitter
Account
111.
Tweriod –Best Time
To Tweet
112.
LinkedIn
113.
The Profile
114.
The Feed
115.
116.
Company Page
117.
Company Services
118.
Jobs
119.
Firefox
120.
Firefox
121.
Firefox Plugins &
Bookmarklets
122.
Video Sites YouTube,
Vimeo, Blip.tv
123.
YouTube
124.
125.
YouTube
126.
Realex Corporate Video
127.
Review Sites
128.
Yelp
129.
Offers and Announcements
130.
Special Offers
131.
Usage Statistics
132.
Photosites
133.
Flickr
134.
Instagram
135.
Twitpic
136.
Alternative Blogging Plaforms
137.
Tumblr
138.
Posterous
139.
Blogging Platforms
140.
Wordpress.org & .com
141.
James Whelan Butchers
142.
Donal Skehan
143.
McGarr Solicitors
144.
Thank You
145.
Contact Details www.linkedin.com/in/keithfeighery
www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274
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