Terenure Online Design, Marketing & Sales course. Overview of Social Media Case Studies

1. Social Media Overview & Case Studies Keith Feighery: Digital Strategist

2. Where is everyone?

5. New digital platforms are mass enablers of peer to peer conversations, sharing and interactions

6. Marketers must understand that its not about the specific tools but the changing consumption and behaviour patterns of the customer

7. Changing Customer Landscape

8. Changing Customer Landscape The relationship between organisations and customers has traditionally been optimised around the organisation, not the customer Companies and organisations have fallen behind in connecting and engaging with customers Customers choose to connect and collaborate with each other without the organisations, disrupting the flow of influence.

9. Brands & organisations must embrace a more social engagement because it is happening with or without them

10. Challenge now is to build engaging digital and social strategies aligned with clear business objectives

11. Leveraging Social Media

12. Marketers must understand the dynamic of communities

14. Crucial to hear what the public is saying about you, competitors, related business areas etc.. (researc)

15. Crowdsourcing – understand behaviours, experiences, language patterns etc..

16. Engagement

17. Engage directly with prospects and customers (without filters)

18. Relationships

19. Build long lasting relationships and trust with customers

20. Build real and valuable communities online and offline (Two way process)

21. Reduce customer acquisition costs (Media spend)

22. Increase customer retentions (Loyalty/Advocacy)

24. Two way communication

25. Openly negative transmissions

26. Digital Crises

27. Using social channel as a marketing or PR conduit

28. Broadcast as opposed to engagement

29. Little value

30. Can be a difficult persona for brands to adopt

31. Reveal a human voice of a corporate identity

33. Social Media Landscape

35. Recent Irish case studies of brands using social media

36. Groupon – CityDeal.ie

37. Crystal Swing

38. Beaut.ie

39. Hairybaby

40. Komplett

41. Blacknight

42. Puddleducks

43. Yelp – Bars & Restaurants

44. Bars - Facebook

45. GarrenDenny Interiors

46. Murphys Icecream

47. Innovative Case Studies of Social Media

48. Old Spice Campaign

49. TippexYouTube Campaign

50. Kogi BBQ

51. Crème Brulee Cart

52. Ikea – Malmo

53. Best Job In the World

54. BlendTec

55. Diet Coke and Mentos

56. Facebook and The Big Brands

57. 1800Flowers.com

58. Victorias Secrets

59. Starbucks – Frappucino.com

60. TOMS Shoes

61. Red Bull

62. The Power of Social Media

63. The Four Hour Working Week

64. Tube Worker abuses Traveller

65. Stuff White People Like

66. Successful Viral & UGC Campaigns

67. Rage Against The Machine

68. Walkers “Do us a Flavour”

69. Upside Down Tango

70. Unsuccessful Viral & UGC Campaigns

71. Danish Single Mother Hoax

72. Digital crisis and reputation management

73. Nestle

74. Marks and Spencers

75. Domino’s

76. United Airlines

77. Case Studies of Large Brands Using Social Media

78. American Red Cross

79. Evian

80. Charmin “Go” Campaign

81. Zappos

82. Coca Cola “206 Expedition”

83. Skittles

84. Best Buy

85. Ford - FiestaMovement

86. Contact Details 086 6070274 www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery keith.feighery@digitalinsights.ie

87. Thank You