Securing Pervasive Video Services by Steve Oetegenn Consumer awareness of multi-screen potential has grown rapidly with the proliferation of OTT services from global players such as Netflix. This awareness is creating demand for seamless access to content both inside and outside the home, independent of the device type, and impervious to geographical borders. They want, and expect, to view content on any device, engage with friends through social apps, and search an interactive program guide—all without a frustrating authentication process. Engagement and its measurement across devices is the new TV currency. Creating and operating these new distribution methods is, however, no easy task, even for the most innovative operator. At the Multi-network Solutions in the Real World Forum at NAB, attendees heard how operators are building their brands around consistent, high-quality user experience across devices to attract and retain engaged and loyal subscribers.

1. Securing Pervasive
Video Services
Steve Oetegenn
Chief Sales & Marketing Officer
Verimatrix #multinetwork #nabshow

2. The New Video Service Model
Head End
Complete Service
Rights Management
“Super-domain” and
Inside a Household ..Beyond
Linear RF Delivery Hybrid HD STB Wireless devices
Linear IP Delivery
On-demand & Catch-up
IP Delivery
Broadband
Access Point Smart TVs
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3. The State of the Market Today
 Fragmented operator “Standardizing and simplifying
the authentication process will
approach to extending help customers know what they
are using and erase the barriers
services online is recipe for to greater use and demand.”
user confusion David Tice,
Senior Vice President of Media at GfK
 Different pay-TV, catch-up “Despite Media Companies‟ Best Efforts,
and OTT service silos miss the „TV Everywhere‟ Is Nowhere.”
opportunity to sync user Wall Street Journal, Jan, 18 2013
preferences
“If you have a discontinuity in what
you can watch on different screens,
 Balkanized usage data fails to that would corrode the user
experience.”
link cross platform The Hybrid Platform Operator
consumption habits Videonet, Issue 18, March 2013
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4. The Future?
Source: PWC, “How consumers are changing the way they rent, and buy movies” 2011
4

5. Pervasive Video Services
Realize the full benefits of multi-network, multi-screen
services with a consistent model for today’s delivery…
…and tomorrow’s challenges
• Managed pay-TV Harmonized Rights
Management
• Unmanaged OTT
• Home networks
• Remote access IPTV
or OTT
And instrument the service RF
as a whole so you know
where to improve Home Gateway and
In-home Networking
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6. What Multi-network Security Means
Eliminates the boundary between CA and DRM
philosophies
Efficient service delivery independent of network
technology
Network upgrades without the burden of re-
integration
Future-proofing against standards transitions
A seamless multi-screen rights management
experience for consumers
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7. Example IP Hybrid & OTT Solution
SMS /
Middleware
Linear
Single Security Authority Content
ViewRight
Client Support
Key &
control ViewRight
data STB
Multiplexers,
IPTV CSM Scramblers,
Operator Management Interface
(Managed IP) Modulators
ViewRight
Managed IP DASH TVs
Network
ACSM
Verimatrix
IP return path
Adaptive Streaming Internet/
Broadband ViewRight
PC / Mac
Encoders, iOS &
Encrypters, Android
VOD Servers
MPEG-DASH On-demand
Entitlements
DB Server Option Content
MultiRights Framework
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8. Example IP-Hybrid & OTT Solution
 IP-centric approach to
combining efficient linear and
on-demand services
 Advanced hybrid PVR STB
 iPad, Android, PC streaming
clients
 Complete service UI and
security integration
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9. Multi-network Revenue Security
Zapper STBs Full service
connected STBs Smart TVs
PCs, tablets etc.
Many Devices – Multiple Networks
One Integration Point
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10. Plus Forensic Watermarking
Content owner/ Distribution network Subscriber/device/
copyright mark session mark session mark
Content Origination Content Delivery Content Consumption
Compressed or Compressed Baseband
baseband format format insertion format insertion
insertion at content creation during content delivery during content playback
Limited payload fixed for User specific payload creates Transaction specific payload in
Transaction specific payload in
all copies unique digital copies all digital or analog copies
all digital or analog copies
StreamMark® VideoMark™
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11. CA+DRM+WM = Revenue Security
 The service paradigm is shifting rapidly
towards hybrid delivery
 Revenue threats need to be addressed just
as uniformly as the interface to the user
 Pervasive video services need a future
facing form of security management
 An integrated multi-network security
approach enables the best operator and
consumer service delivery environment
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12. Thank You
Visit us at #SU9105
soetegenn@verimatrix.com
www.verimatrix.com
#multinetwork #nabshow