"The Art of Delivering Alternative TV" Philippe Brodeur. The proliferation of connected TV devices, from game consoles to Smart TVs and streamer devices, means Pay TV operators have the chance to extend their reach to existing subscribers, making the service available on different TVs cost-effectively. With more connected devices and better broadband and CDN technologies, and more interest than ever in turning free-to-air homes into light Pay TV users, we could see the emergence of new OTT delivery and business models in the next few years, including 'offnet', 'Pay TV-Lite' and even OTT-only for the Pay TV market. In all cases the platform operator needs to present its service within an app on the connected device and guarantee that it is secure. During this Forum, a group of industry experts debated The Operator as an App topic.

1. The Art of Delivering
Alternative TV
Philippe Brodeur
Director, Aertv
Magnet Networks #multinetwork #TVConnect

2. Diagram Speaker Slide
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3. Who Brought Their TV Today?
#multinetwork #TVConnect

4. What is a TV?
70-85%
of data traffic to mobiles will be video
by 2017
Source: Depends who you read
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5. Diagram Speaker Slide
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6. Magnet – Ireland’s fastest ISP
#multinetwork #TVConnect

7. Hibernia Networks
#multinetwork #TVConnect

8. The Story of “Overcast” TV
Once upon a time…
Technology changed
Consumer behaviour changed
Business models changed
…the end.
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9. Ad Funded Business Model
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10. Start with a strategy for a digital world
– NOT a digital strategy
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11. The Slide No One Wants to Show You
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12. Rule #1 - Best screen NOT 2 screens
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13. Rule #2 – 3 Types of Revenues
1. Advertising
2. Subscription
3. Transactional
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14. Content Revenues are Exploding
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15. Rule #3 – Zero One Cost - Content?
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16. Rule #4 – Diversify Revenues
Aertv has 3 Important relationships
1. Consumers
2. Broadcasters/publishers
3. Advertisers
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17. What is Aertv?
Ireland’s Favourite Place to Watch Online TV
16 Irish Channels RTÉ One, RTÉ Two, TV3, 3e, TG4…
Premium channels Aertv Plus for just €5.99 /month
Genre Channels Sports, Travel, Music, Movies, Live + More
Mobile TV Live on your phone, tablet or PC
Social TV Facebook & Twitter Integration
#multinetwork #TVConnect
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18. Thank You
pbrodeur@aertv.com
www.aertv.ie
@philippebrodeur #multinetwork #TVConnect