Multi-screen Strategies that Pay: TrueVisions Case Study Meeting customer appetite for multi-screen video is an absolute requirement in today’s Asian competitive environment. But what are the right business and technology strategies that will attract new subscribers, retain existing ones and generate revenue. TrueVisions, Thailand’s largest cable and satellite television provider, has been introducing new service enhancements to defend its territory against potential cord-cutters. Its latest launch, TrueVisions Anywhere, is a multi-screen service that enables customers to view content on any mobile device and to personalize their experience with functions including two-hour time-shift, two-day catch-up and on-demand access. TrueVisions and its partner ecosystem - Verimatrix, Elemental Technologies, Dolby and Conversant - had a unique story to tell on how and why they built this service, plus lessons learned along the way. Strategies for longer-term planning, including network virtualization, support of secure ultra HD/4K video delivery, big data analytics and HEVC, were discussed during the event.

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Multi-screen Strategies that Pay:
TrueVisions Case Study
18 June 2014
8:30 – 10:30 hrs.

2. Multi-screen Strategies that Pay: TrueVisions Case Study
Welcome & Introduction
Simon Twiston Davies, CEO, SimonTD & Associates Asia
TrueVisions Case Study
Nantanee Wongumnitkul, Director of Business Development, Truevisions Group
Panel Discussion and Audience Q&A
Sam Blackman, CEO and CEO and Co-Founder, ​Elemental Technologies
Mike Babbitt, Senior Professional Support Manager, Dolby Laboratories
Qin Yan Ping, Country Manager cum Head of Developer and Research, Conversant
Stephen Christian, VP, Marketing, Verimatrix
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3. TrueVisions Case Study
Creating Thailand’s Smartest TV
Anywhere Service
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Ms. Nantanee Wongumnitkul, Director of Business
Development, Truevisions Group

4. TrueVisions
4
A subsidiary of True
Corporation Public Company
Limited, Thailand's largest Pay
TV operator
Service delivered via fiber
optic network and satellite
dishes
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5. TrueVisions Anywhere
5
TV Anywhere experience with
premium content available any time,
any where
More than 100 channels: 71 SD and
35 HD
Services include: 2-Hour Time shift;
2-Day Catch-up and On-Demand
Fully interactive control functions
such as pause, rewind, movie rentals
and start-over
First provider of 50 HD channels in
Thailand
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6. TrueVisions’ Inspiration
6
Listening to customer demands to watch any program, any where
on any device
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7. TrueVisions’ Customer Demands
7
Stream online TV via Wi-Fi to smart devices
Willing to pay for premium content e.g. live football games
Want to watch TV outside of the home and access favorite
program on TrueVisions Anywhere
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8. TrueVisions and the Impact of Smart Devices
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The cost of smart devices is a limitation on
subscriber growth and has impacted on
TrueVisions’ service investment - hopes for
greater adoption of smart devices over time
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9. TrueVisions Challenges
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Acquire content rights for
expanding content offering
Achieve an exceptional TV
Everywhere experience that is the
best in Thailand
Meet stringent licensing & security
conditions of premium content for
OTT video services
Manage content usage rights
uniformly across multiple networks
and screens
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10. Piracy is everywhere
Consumers are willing to pay
for a reasonably priced and
realizable service with good
content - reducing the need to
pirate content
Anti-piracy is an on-going task -
operators and content
providers need to work
together
TrueVisions Tackling Piracy
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“Collaborating with Verimatrix
provided us with access to a
studio-trusted revenue security
solution that will support our
quest to provide our subscribers
with the content they crave
within a seamless brand
experience across platforms.”
Ms. Nantanee Wongumnitkul, Director of
Business Development, Truevisions Group
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11. TrueVisions’ Deployment Strategy
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Legacy infrastructure had no affect on TrueVisions’ deployment
strategy
Everything IP
Clear understanding
Only need is system
integration
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12. TrueVisions Trusting Standards
12
“The reputation of VCAS in
the market was one of the
leading reasons we chose
to partner with Verimatrix
on this project”
Ms. Nantanee Wongumnitkul,
Director of Business Development,
Truevisions Group
Limited
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13. 13
Verimatrix VCAS for Internet TV content and revenue security
Elemental and Harmonic encoders/transcoders and packagers
Conversant SwiftServe CDN
Dolby audio
Wowza origin/edge server streaming platform
NXP Software QuickPlayer for Android
CE devices: PCs, Macs, Android STBs/USB dongles, iOS and Android
smartphones and tablets
The Goldenduck Group (GDG), a leading visual and audio cinema and
broadcast system integrator in Southeast Asia, served as the systems
integrator for the project.
TrueVisions Choosing Trusted Partners
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14. TrueVisions Case Study
Creating Thailand’s Smartest TV
Anywhere Service
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Ms. Nantanee Wongumnitkul, Director of Business
Development, Truevisions Group
Thank You!

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Thank you
Please visit the Verimatrix booth #1M2-07 to see a live demo
of TrueVisions Anywhere
You can access materials from the Forum at
www.multinetworkforum.com/CommunicAsia2014