MealTics is a crowdfunding platform that allows users to purchase "MealTics" for $3 each to fund meals for homeless people from local restaurants. When the target number of meals is reached, MealTics purchases the meals from partner restaurants and a soup kitchen picks them up. Users can share their purchase on social media and have a chance to win monthly prizes. The founders aim to partner with restaurants, food banks, and organizations to fight hunger while providing marketing benefits to businesses. Their financial projections estimate $200k in revenue for 2013 from 5 cities with 200 partner restaurants and 50 organizations. Keys to success include engaging marketing, easy partnerships, and touching people's hearts to help fellow Americans in

1. MEALTICS
Crowdfunding Meals From Restaurants to the Homeless

2. PROBLEM
Food pantries,
49 million Americans
homeless shelters and
suffer from hunger,
other organizations
including 16 million
always need food to
children.
help the needy.
Restaurants throw Homeless Americans
away tons of food are still Americans
every day but want to and want to feel that
show they are socially way. Eating good food
responsible. is a start!

3. SOLUTION: MEALTICS
1. Local
restaurants partner
6. Help the with MealTics
homeless enjoy 2. Users can
the same meals purchase a MealTic
that we can every online for $3.
day!.
5. After 3. Once the
purchasing a meal target amount of
earn a virtual ‘tic’ meals is reached
to win monthly we purchase the
prizes! 4. The meals.
designated soup
kitchen can then
pick up the
meals.

4. MARKET SIZE
80 percent of philanthropic dollars are donated by individuals
v
Americans gave more than 298 billion to their favorite causes despite economy
Social or human services charities raised over 35 billion in 2011

5. VALUE PROPOSITION
Restaurants/Supermarkets MealTic Users
1. Easy and great way to help fight hunger in
1. Market as a socially responsible business.
America. Meals cost $3.
2. Can have a chance to win one of our
2. Every time a MealTic user shares via
monthly prizes.
social media he or she markets the
restaurant too.
3. Share your MealTic experience on
facebook and twitter and let your friends
3. Increase in sales as well as attract
know you want to end hunger in America.
customers.
4. See pictures of the kids and adults you
helped to feed.
4. Deepens brand in local communities, way
to give back.
5.You are purchasing a meal ON THE SPOT
to help a hungry child or adult.You see the
5. Quick and seamless process signing up!
direct effect of your purchase.

6. USER ACQUISITION
Launch Growth Maturity
Sharing via social media, Kickstarter & viral campaign, word of mouth
Partnering with local food PR: Grassroots marketing
pantries and restaurants, campaign, blogging, advertising Crowdfunding meals globally.
promotional materials in and partnering with
establishments. organizations to spread the
word.
Partnering with major Internet advertising, social Celebrity reps, television ads,
organizations such as media marketing, viral prizes including hanging out with
Feeding America. marketing celebrities.
Recently featured on

7. BUSINESS MODEL
We
take 50 cents
off of each MealTic
Advertising fees purchased.
for businesses and
particular
organizations.
Social
enterprise huh?
How do you make
money?

8. FOUNDER TEAM
Princeton USC
Hustler. Princeton Grad. Hacker. Worked at Affinity
Experience in founding Solutions and Thrillist. Launched
startup a startup out of his own venture Social Rescue.
college. The guy you would Dog Lover.
want in your foxhole.
Kofi Frimpong: Business Guy Rob Kumar: Tech Guy

9. FINANCIAL PROJECTIONS
Financial Projections (millions)
Yearly Revenue (millions)
3 Summary/Background
2.25
200K in Revenue for 2013
1.5 Over 200 featured restaurants in 2013
5 cities in the U.S.
0.75 Around 50 partnering food banks/organizations
0
2013 2014 2015 Expenses include: Marketing and advertising.
Expenses (millions)
Food pantries and other organizations already
have volunteers who collect food. They will
Expenses (millions)
0.5 easily be able to partner with us and
recommend the businesses they want to
0.375 partner with.
0.25
0.125 After being live for four months with our first
restaurant partner (in store Ipad purchases) we
0 are on pace to make them an extra $1,000.
2013 2014 2015

10. KEYS TO SUCCESS
We have to touch people’s hearts. Similar to how people
pay a lot of money for Tom’s shoes to help children in
Africa, people should want to help their fellow Americans
Branding in need. HEALTHY MEALS ONLY! Marketing
Have to sell to
Our monthly restaurants the
prizes have to be incredible social
cool and media
engaging. People marketing,
must see who publicity and
they are helping how MealTics
as well. Photos, will attract
hosting events, customers.
etc.
Has to be easy for organizations to reach us, restaurants
to sign up and users to download the app and share their
MealTic experience via social media.
Partnerships Ease