TIME TO SOCIALIZE: Introduction to Social Media Use for Engagement Learners will be able to identify ways that social media scales engagement efforts. Learners will be able to categorize high-scale, medium-scale, and low-scale engagement social media tools and channels. Learners will be able to identify steps in decision making strategies for engaging online participants. Learners will be able to recognize ways to create and curate content for online engagement.

1. TIMETO SOCIALIZE
Introduction to Social Media Use for Engagement

2. TIMETO SOCIALIZE Introduction to Social Media Use for Engagement
Learners will be able to identify ways that social media scales
engagement efforts.
Learners will be able to categorize high-scale, medium-scale, and
low-scale engagement social media tools and channels.
Learners will be able to identify steps in decision making strategies
for engaging online participants.
Learners will be able to recognize ways to create and curate
content for online engagement.
AGENDA

3. TIMETO SOCIALIZE Introduction to Social Media Use for Engagement
WAYSTHAT SOCIAL MEDIA SCALES ENGAGEMENT EFFORTS
TRENDS IN ENGAGEMENT
Social Media is the
fastest growing way to
engage customers.
Trends show that
social media will be
the most popular way
to engage customers
besides face-to-face
engagement.
marketingcharts.com | info source: IBM

4. TIMETO SOCIALIZE Introduction to Social Media Use for Engagement
WAYSTHAT SOCIAL MEDIA SCALES ENGAGEMENT EFFORTS
SOCIAL MEDIA ROI
What is the Return-on-
Investment (ROI) of
social media?
Knowing how social
media can help engage
customers and the ROI
of using social media can
help you prepare you
social media plan and
drive increased social
media engagement in
your organization.
http://www.intersectionconsulting.com/

5. TIMETO SOCIALIZE Introduction to Social Media Use for Engagement
HIGH-SCALE, MEDIUM-SCALE,AND LOW-SCALE
ENGAGEMENT EFFORTS
http://www.antonymayfield.com/2006/11/07/social-media-engagement-complexity-marketing/
Not all social media
tools produce the same
types of engagement.
The depth of user
interaction differs with
each level of
engagement.

6. TIMETO SOCIALIZE Introduction to Social Media Use for Engagement
WAYSTHAT SOCIAL MEDIA SCALES ENGAGEMENT EFFORTS
CONNECTING TO YOUR AUDIENCE
http://www.briansolis.com/2011/04/6-ways-social-media-helps-your-presentation-resonate/

7. TIMETO SOCIALIZE Introduction to Social Media Use for Engagement
WAYSTHAT SOCIAL MEDIA SCALES ENGAGEMENT EFFORTS
CONNECTING TO YOUR AUDIENCE
http://vocecommunications.com/blog/

8. TIMETO SOCIALIZE Introduction to Social Media Use for Engagement
DECISION MAKING STRATEGIES
FOR ENGAGING ONLINE PARTICIPANTS
http://www.socialmediaexplorer.com/social-media-marketing/plan-on-a-socialmediafail/attachment/social-media-rules-of-engagement/

9. TIMETO SOCIALIZE Introduction to Social Media Use for Engagement
DECISION MAKING STRATEGIES
FOR ENGAGING ONLINE PARTICIPANTS
www.freshpeel.com

10. TIMETO SOCIALIZE Introduction to Social Media Use for Engagement
http://www.socialmediaexplorer.com/social-media-marketing/plan-on-a-socialmediafail/attachment/social-media-rules-of-engagement/
Create original content.
While it is great to
share content from
experts in your field, in
order to sustain
engagement and
promote your
organization, you must
create and share
original content.
CREATE AND CURATE CONTENT
FOR ONLINE ENGAGEMENT
CREATION

11. TIMETO SOCIALIZE Introduction to Social Media Use for Engagement
http://www.socialmediaexplorer.com/social-media-marketing/plan-on-a-socialmediafail/attachment/social-media-rules-of-engagement/
Consumption means
going beyond
monitoring your social
media channels.Analyze
what resonates with
your audience. Use this
information to make
decisions.
CREATE AND CURATE CONTENT
FOR ONLINE ENGAGEMENT
CONSUMPTION

12. TIMETO SOCIALIZE Introduction to Social Media Use for Engagement
http://www.socialmediaexplorer.com/social-media-marketing/plan-on-a-socialmediafail/attachment/social-media-rules-of-engagement/
Curation refers to
collecting enough
content to consistently
deliver quality content
to your audience.
Curation of content can
be tricky if you do not
have a social media
plan. It is important to
plan ahead.
CREATE AND CURATE CONTENT
FOR ONLINE ENGAGEMENT
CURATION

13. TIMETO SOCIALIZE Introduction to Social Media Use for Engagement
http://www.socialmediaexplorer.com/social-media-marketing/plan-on-a-socialmediafail/attachment/social-media-rules-of-engagement/
Collaboration means
interaction. Interact and
engage with your audience.
By collaborating with the
audience, they can create
or inspire authentic
content.
Simply put - Get your
audience involved.
CREATE AND CURATE CONTENT
FOR ONLINE ENGAGEMENT
COLLABORATION

14. TIMETO SOCIALIZE Introduction to Social Media Use for Engagement
http://www.socialmediaexplorer.com/social-media-marketing/plan-on-a-socialmediafail/attachment/social-media-rules-of-engagement/
Have a conversation with
your audience. Simply
posting great content isn’t
enough. Social media is
just what it sounds like - a
social experience.
Interaction with your
audience in an authentic
way is a great way to
build trust.
CREATE AND CURATE CONTENT
FOR ONLINE ENGAGEMENT
CONVERSATION

15. TIMETO SOCIALIZE Introduction to Social Media Use for Engagement
TIMETO SOCIALIZE
Introduction to Social Media Use for Engagement
Thank you for your participation in this social media
presentation. Have questions? Want to share your
feedback? email kg.klotz@gmail.com or complete our
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