Social networking platforms like LinkedIn, Facebook, Twitter, and blogging can be effective marketing tools for attorneys when used strategically. They allow attorneys to build and strengthen professional relationships, enhance their online brand, gain new clients and opportunities, and stay informed on industry trends. Key recommendations include focusing efforts, maintaining a professional online presence, engaging with others, and integrating social media with other marketing activities.
Popular social networking sites. These are used more for connecting with family and friends but can be a great resource for business
– connect w/ existing contacts and people you meet at events. It is more personal so people feel like they get to know you better. Groups such as alumni networks. Same concept and technology as LinkedIn
Twitter is a “micro-blog”. Messages are “tweets” and can only be up to 140 characters long. You can follow anyone and they can follow you (as long as not blocked).
Following: Alumni groups, professional organizations, publications, industry consultants. Search: Use advanced search. Twitter is great if you are an active speaker, writer, blogger, networker who can tweet about upcoming projects, etc.
Can be great for BD – especially if you like to write. Most time consuming. Must be dedicated and post regularly.
John: how are attorneys using LinkedIn to build their professional networks? John: talk about your experience with FB - has it been helpful in growing your professional network? John: how are lawyers and law firms successfully using Twitter? John: why should lawyers be familiar with these tools and begin using them?
