1. Future group: The Walmart of India
Group no-3
Nasir Malik
Khalilullah
Deepu shaw
Hrushikesh
Lisha Rafeek
Subodh Kumar

2. Objective of this case
 Understand
the issues and challenges faced by Walmart
and Future Group.
 Analyze
the retail formats and promotional strategies
adopted by Walmart and Future Group.
 Analyze
the potential for growth for Walmart and Future
Group.
 Examine
how Walmart and Future Group would combat
competition from other leading retailers.

3. Company Profile
Founded
by Mr. Kishore Biyani.
Incorporated
In
in 1987 as Manzs wear Pvt. Ltd.
2006 its name changed as Future Group.
Head
quarters in Mumbai.
Employees
Has
over 30,000 people.
over 1000 stores in 61 cities of India.
Spread
of 1.3 million square feet.

4. Retail format

5. Retail format
E-CommerceFood
offers wide range of product to doorstep.
Baazar- chain of large supermarkets, Brew Bar..
FashionHome
and Electronics, General merchandise.
Leisure
Books
brand includes- all, blue sky, etc.
and entertainment, wellness & beauty
and music and communication.
Pantaloon
retail chain, Hypermarket- Big Bazar
Supermarket
and departmental stores.

6. Retail formats of walmart

7. Retail formats of walmart
Discount
To
stores, supercenters, specialty stores.
meet growing demand for one shop family purchase.
Neighborhood
Online
Small
markets- selling ltd drugs and groceries.
music store, merchandise stores, food and drugs
markets(bodegas), cash and carry stores
Membership
warehouse clubs, apparel stores.

8. Promotions
Direct
selling model- to touch and feel the product.
Walmart
slogan- always low price.
BigbazarBigbazar
Saal
isse sasta aur achcha kuch nhi.
to maximize market share used slogan-
k sabse saste teen din.
Innovative
Hafte
days.
offers like wednesday bazaar.
ka sabse sasta din to attract customers on week

9. Promotions
Exchange
Slogan-
bring anything old and take something new.
Bigbazaar
Low
offers called the junk swap.
also advertise on T.v, radio and print bill board.
price proposition- chane k bhaw kaaju.
Celebrity
endorsement- M.S. Dhoni, gurella marketing.
Termed
as value for money stores, 6 day biannual
compaign.
Psychological
Special
discounting like 99, 49
offers on festivals, buy one get one offers.

10. Technology deployment
Operational
Bar
strength of walmart was info. Sys.
code reader and EDI (electronic data interchange) for
information sharing with suppliers with in & across the stores
Retail
link to study POS data & product inventories.
Introduced
RFID to have more visibility in S&C.
Implemented
Walmart
Future
SAP to build transact. Mgt. sys.
launched e-commerce stores .
group also launched e- commerce.

11. Human capital
Walmart
High
employee turnover, low pay.
Relying
Benefits
But
known for giving importance to its employees.
on temporary labor.
package, especially health care coverage.
criticized for its employee relation.
PRIL
used its employees as assets.
Implemented
several T&D programs to encourage..
Implemented
Happy index program.

12. International ventures
In
1990, walmart started international expansion.
By
2004 it had 4900 locations in US, europe & asia.
Entered
In
in canada in 1994 with acquisition of 122stores.
2004, walmart purchased supermarket chains in Brazil.
And
later entered into china and japan.
Entered
Future
India into joint venture with Bharti enterprises.
group did not have international market.
However
player.
entered into joint venture with several foreign

13. Competition
Walmart

faced competition from departmental stores-
eg- Target, Kmart, costco, & BJ”s wholesale club.
Dollor
stores- to combat walmart launched walmart
express, a mini version of its discount stores.
Furute
group faced competition from organized retailers
Such
as reliance retail-marks and spencer,
RPG
group-spencer, bharti-walmart, shopper’s stop
Tata
tesco star bazaar, lifestyle international, and trent.

14. Competition

walmart and future group has to face biggest competition
with unorganized sectors.
As
in India mare than 95% retail market is unorganized.
Inspite
of competition with organized retail sector-
Walmart
and future group managed to successfully launch
new retail formats and it tried to cover entire retail ambit.

15. Looking ahead
PRIL
offered discount on a continuing basis.
Observer
opined that walmart and future group used
innovative add strategies to attract customers.
Future
group still have to compete with foreign and
domestic players to retain its market leadership.
Walmart
launched 5 year strategy to offer more healthier
and affordable food choices.
PRIL
also had a plan to achieve a turnover of Rs. 300bn.