In short, instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.

2. What is Content Marketing?
In short, instead of pitching your products or services, you are delivering information
that makes your buyer more intelligent.

3. CONTENT STRATEGY
• Analyze your customer’s behavior patterns
• Determine what type of content
• Involve a wide variety of employees
• Set up an editorial calendar
• Give employees guidelines
• Start testing some different content types
Make a plan to get it done

4. Content Sharing Platforms
• Blogs
• Webcasts and Podcasts
• Magazines
• Websites, Microsites, and Online Communities
• Social Media
• Events
• Newsletters
• Videos
• Mobile Apps
• And more!

5. FIND CONTENT IDEAS
• Trending topics On Twitter & Facebook
• Combinations of search phrases in Google Webmaster Tool
1. “benchmark average B2B campaigns”
“benchmark data for lead generation conversions”
“benchmarking marcom b-to-b”
“benchmarks for qualified lead generation”
• Creating relevant informative videos.
• Case studies, PPT on relevant topic or subject.
• Blogging about live event.
• Starting weekly or monthly Q&A & webinars.
• And many more.

6. Content Criteria
• Relevance
• Uniqueness
• Context
• Adding Value
• Visual Engagement
• Organization
• Tracking

7. WHAT TO MEASURE?
• Interactions with your brand, including invitations to speak, write, etc.
• Extent that your content is shared: retweets, Facebook likes, etc.
• Number of people who respond to your call to action.
• Number of pages visited on your website.
• Bounce rate.
• How much time people are spending with your content.
• Channels your traffic is coming from.
• Content that is being downloaded and shared.
• Registrations and “permission assets.”
• Impact content has on the sales process, such as how it helped to accelerate it.
• ROI, including the efficiency of spend.

8. Visual Content Master
• An image
• Your company logo
• A color palette
• Typography
• Supporting art elements
Other
1)Use colors that are consistent with your brand
2)Leverage the layered look
3)Include a URL at the bottom of your image
4)Use a consistent set of colors and fonts
5)Add your company or brand logo in a consistent location on each of your images.
6)Create a series of tip-based images
7)Add a ghosted logo behind the text in your image
8)Use hashtags when you share images
9)Promote the personalities behind your brand

9. CONTENT IDEA FOR SOCIAL MEDIA
• Interactions with your brand, including invitations to speak, write, etc.
• Extent that your content is shared: retweets, Facebook likes, etc.
• Number of people who respond to your call to action.
• Number of pages visited on your website.
• Bounce rate.
• How much time people are spending with your content.
• Channels your traffic is coming from.
• Content that is being downloaded and shared.
• Registrations and “permission assets.”
• Impact content has on the sales process, such as how it helped to accelerate it.
• ROI, including the efficiency of spend.

10. Ethinos Content Marketing Plan

11. Slide Share
• Ethinos uses Slideshare as a medium to educate the masses on the digital space and also inform on the current marketing trends.
• We have also used it to monitor events like the Football world cup, elections, etc. and analysis the digital trends related to the
event with digital numbers associated to the same.
• For slideshare, we create content through presentations and infographics. Presentation is used for detail analysis of the digital
space, event etc. While infographics are used for visually appealing creating content with snippets of data related to the digital
space or events.

12. Digital Snapshot of India report
• The Snapshot of Digital India is Ethinos’ quarterly digital report giving out stats on the current scenario in the digital and
technology sections in India.
• The content is sourced from the quarterly reports of internet and mobile association, general digital reports, news reports,
platform specific reports like the reports from the Facebook, Twitter etc and also for the event related reports for the ice bucket
challenge we collected stats provided by authentic sites like Mashable and by using social monitoring tools like Explic8, Social
Mention, Topsy etc.

13. Marketing of the content
• Internal mailers:The content is promoted internally
through e-mailers to internal employees.
• Seeding of content: We seed the content so as to reach
out to more people by sharing on our personal profiles
and also share it on relevant groups. Eg: We share the
report with digital marketing groups on Facebook and
LinkedIn and also look out for forums and platforms
wherein people are looking out for the relevant content.
• Blog promotion: The blog is another medium to reach
out to the people which is a SEO friendly medium, as we
use relevant keywords to make it easier for the users to
find our content organically.

14. Accomplishments
• The snapshot attached is our presentation that was featured on 17th September.
• Most of our content gets featured on slideshare, this is a section wherein the top presentation with most popularity get
showcased.
• This further helps to amplify the content to more people and helps people discover you as a brand.

15. Thank You
Twitter Handle:
@Majidmarufkhan