The document discusses marketing and public relations on social media networking websites for Generation Y. It provides an overview of common social media sites and how brands can utilize them. Key recommendations include developing a dedicated social media strategy and goals, focusing on select relevant networks or "hubs", cultivating relationships over time through active participation and adding value to communities, and using metrics to measure impact and guide efforts.

1. present s S hahzad K han proudly

2. PR and Ad vertising on S ocial- M edia n etworking w ebsites Marketing for the Gen Y 11 Nov 2008

3. WHY? ?

4. Today’s leading b rand Source: Millward Brown’s Brandz

5. Nature of advantage is shifting Decades and billions on marketing, branding and advertising $0 on TVC The big boys: Coke, P&G Google

9. Methodology

11. What is S ocial M edia?

14. E xamples

15. There is no hegemony in the news industry anymore… 1.17 billion internet users worldwide (source: Internet World Stats 06/30/07) Around 70 million internet users in India (source: World Internet Usage 06/30/07) Swift changes being seen in newspaper readership habits Major circulation and ad revenue declines Newspapers testing new tactics (comments, popularity ranking, narrower pages) Five of the top 10 visited websites are social (source: Alexa)

16. S ocial N etworkers

18. Case Studies

24. How do I socialize?

29. If Social Media is so great, why aren’t more brands and agencies using it?

31. Tools and Measurements

38. Findings and Recommendations

42. Measurement Models and Techniques

44. © Copyright, Shahzad Khan 2008

45. Thanks!!!