This is sample technical proposal document created by nichewebcreation.co.ke as guide to help web design beginners get their footing in the world of web design and development as well as writing good proposal to get clients.

1. Niche Web Creation P.O. Box 104487 00101 Nairobi, Kenya Mobile: +254 (0) 773 826 913
Email: anthony@nichewebcreation.co.ke URL: http://www.nichewebcreation.co.ke
TECHNICAL PROPOSAL
FOR
DESIGN, HOSTING AND MAINTENANCE OF
YOUR WEBSITE
PRESENTED TO YOU
Tuesday, 31 January 2005

2. Niche Web Creation P.O. Box 104487 00101 Nairobi, Kenya Mobile: +254 (0) 773 826 913
Email: anthony@nichewebcreation.co.ke URL: http://www.nichewebcreation.co.ke
COMMENTS AND SUGGESTIONS ON THE TERMS OF REFERENCE AND
SERVICES TO BE PROVIDED
I hereby propose to design, host, and maintain an effective fully functional and
interactive website for my client that will act as a platform for marketing and
promoting their products and services. The proposed website will have a catalogue
module to feature the various products that the company produces.
Nichewebcreation.co.ke will make use of meaningful graphic materials, colour scheme,
font types and content layout so that the proposed websites will be visually
appealing, polished and professional.
I propose to develop the said website on a robust and flexible content
management system that allows for intuitive content publishing and management.
The content management system will be search engine friendly and optimized for
better performance.
The objective of developing this website is primarily to provide information about
the company, their location and contact information as well as a showcasing their
catalogue of goods.
Website Development Process
Nichewebcreation.co.ke will initially develop a flowchart based on corporate and
marketing information provided by company to determine the most effective
navigational structure to appropriate for this website. Nichewebcreation.co.ke will
provide the client with mock-up design concepts that will form the blue prints for
the finished products.
The client will be expected to:
• Provide any relevant materials such as text, graphics, logos that can be used
in the design and development of the proposed 15 websites.
• Provide timely feedback on each step identified in the development plan.
•
Goals Identified
We propose to design and develop website solution that will:
• Uses dynamic website features to communicate relevant information about
the company
• Provides company contact information and links to related websites.
• Provides a catalogue of different products
• Collects feedback information from the end users. This information will be
crucial to measure performance and inform the next course of action.

3. Niche Web Creation P.O. Box 104487 00101 Nairobi, Kenya Mobile: +254 (0) 773 826 913
Email: anthony@nichewebcreation.co.ke URL: http://www.nichewebcreation.co.ke
Using an approved graphic theme and a consistent navigation format, we will create
a dynamic, interactive and easy to navigate.
Features
The proposed websites will be responsive and will not only be optimized for
desktop computers, laptops but also optimized to be viewed across a wide range of
handheld devices, such as smart phones, notepads, and tablets.
The websites will include the following features:
 Image gallery
 Social media integration such as facebook and twitter.
 Search mechanisms that will allow users to filter data and identify specific
information on the site.
 Search functionality on the catalogue to find specific products
 A feedback forms for users to submit their email address to suggest
improvements or requests for additional data.
 Backend access to allow staff to securely update information to the database
and website.
 Contact forms to allow visitor to fill out a form when contacting the
organization.
 Newsletter signups
 Mobile friendly
Functionality
Site Navigation
The front-end design of the website will be easily applied to the entire site and will
assist in the overall navigation and usability of the site. The page design will
incorporate a consistent set of navigational tools, menu bars and quick links for
accessing the different parts of the site quickly. The developers follow a "Two
Click" rule in the development of websites. This rule allows a visitor to generally
get anywhere in the site, from anywhere, with just two clicks of the mouse.
Secure back-end access will be accomplished through a login process. All pages
within the secure area will be locked to authorize usage.
Forms
Various forms (contact. feedback, enquiry, and newsletter) on the proposed
websites will increase user interaction and are a means of collecting valuable
marketing information. Forms can be developed for collecting visitor information,
i.e. feedback concerning the website and information requests.
Forms can be incorporated easily and effectively into the design and structure of the
site. The information gathered could be directly sent to a database or to a

4. Niche Web Creation P.O. Box 104487 00101 Nairobi, Kenya Mobile: +254 (0) 773 826 913
Email: anthony@nichewebcreation.co.ke URL: http://www.nichewebcreation.co.ke
designated e-mail address. The database can then be used subsequently to access
and evaluate the information.
Tracking and Generating Usage Reports
Determine which areas of the site are visited most often, how long people stay on
each page, how many different pages they look at, how many hits and unique hits
occur daily, weekly or monthly. This will be easily achieved by integrating Google
analytics
Hosting and Maintenance
Nichewebcreation.co.ke will host the proposed website on secure and reliable servers
with 99.9% uptime, generous amounts of disk storage, data transfer, FTP accounts,
email-boxes, sub-domains, and database.
Since the proposed website is marketing tools 24 hours a day, 7 days a week, we
will provide regular back-ups and updates to keep all the websites up-to-date and
secure.
Proposed Work Plan
Stage 1 – Concept Development
Deliverable: signed agreement to proceed with development
Stage 2 – Planning
Project Definition Meeting with the client to determine precise details concerning the scope
of the project and develop an accurate and detailed timeline outlining the development and
delivery of the project, including deliverables for the developer, and the client.
Deliverable: Information provided by the client, includes and is not limited to relevant
promotional/corporate material, research and background information.
Nichewebcreation.co.ke will determine a precise project specification for the entire website
and present it to the client for approval.
Stage 3 – Implementation
I will provide a complete list of all required content, which needs to be provided by the
client.
I will begin preliminary design work and present mock-up designs for review and approval
by the client. The client can approve one of the mock-up designs straight away or provide
feedback for revisions and adjustments.
The client is expected to provide any relevant graphics and content such as pictures, text,
contacts, logos etc.

5. Niche Web Creation P.O. Box 104487 00101 Nairobi, Kenya Mobile: +254 (0) 773 826 913
Email: anthony@nichewebcreation.co.ke URL: http://www.nichewebcreation.co.ke
It is during this stage where I will deliver a complete website solution for approval in order to
begin the testing phase.
Stage 4 – Testing
I will test all aspects of the project, including Quality Assurance testing for functionality,
spelling and grammatical errors, consistency of graphics, and technical specifications.
During this time, the client may request some revisions and tweaking.
Stage 5 – Launch and Phase Out
The website will be posted live on the server and any final testing and tweaking will be
completed.
Work Plan Overview
This plan presents an overview of the work plan above in the development of the proposed
website. The proposed work plan is divided into five stages: Concept Development,
Planning, Implementation, Testing and Launch & Phase Out.
A more detailed description of each stage is provided below. Nichewebcreation.co.ke will
provide the client regular status reports to keep them informed of project progress.
Stage 1 – Concept Development
Step Description
1. Request for Proposal
(RFP)
Client description of project; begins to formalize the
website concept and design. Define the scope.
2. Proposal prepare written estimate of the schedule and cost of
project.
3. Contract/Budget
Approval
The client & Developer agree in writing to proceed with
the project.
Stage 2 – Planning
Step Description
4. Product Requirement
(Project Plan)
Submit written plan to the client. Includes general project
overview and goals, resource/staffing plan, testing plan,
milestones, and other tactical details. Forms basis for
Project Definition Meeting.

6. Niche Web Creation P.O. Box 104487 00101 Nairobi, Kenya Mobile: +254 (0) 773 826 913
Email: anthony@nichewebcreation.co.ke URL: http://www.nichewebcreation.co.ke
5. Project Definition
Meeting
Meeting between key players to agree on exactly what will
be included in each website and how it is presented, on a
detailed section-by-section basis. Implementation begins
after this meeting. Please Note: After the client has
signed off on the creative and structural definitions, any
changes may affect the timeline and/or the budget of
the project.
6. Project Specification Developer completes specific written description of
project as defined in Project Definition Meeting. The
Client approves Product Specification. Changes after this
date require Change Order Form and may incur additional
charges.
Stage 3 – Implementation
Step Description
7. Content Acquisition The client supplies digital data and other content sources.
8. Data Integration I will convert and integrate all data content into a website.
9. Customization I will create unique graphics and screens (pages) for the
website. Custom programming begins.
10. Server Set-Up I will set up the domain and hosting accounts for all the 15
websites.
Stage 4 – Testing
Step Description
11. Alpha Testing
(Staging)
I will commence internal testing of application functionality.
Bugs are systematically reported and fixed.
12. Beta Testing (Staging) I will validate the content and finalize live project with review
by the client . Client reports any bugs, signs off fixes, and
approves site for launch.

7. Niche Web Creation P.O. Box 104487 00101 Nairobi, Kenya Mobile: +254 (0) 773 826 913
Email: anthony@nichewebcreation.co.ke URL: http://www.nichewebcreation.co.ke
Stage 5 – Launch and Phase Out
Step Description
13. Activation Website goes live.
14. Post Implementation
Review
Post implementation review is conducted to determine
the success of the project through its implementation
cycle.
15. User Training Training of users begins.
16. Admin/Support Maintenance work begins.
Project Scheduling
It is dependent upon the date the contract is signed and is contingent on the client’s
provision of content and availability for approval. Tentatively the project life cycle is
anticipated to be 2 – 3 weeks
Estimates / Costing
Below is an estimate for developing and hosting.
Costing Notes
 Website design & development cost is a one off cost.
 Domain & web hosting is renewed every year
Total Cost: Kes 700,000
Description Qty Duration Amount Total
Website design & development 1 650,000 650,000
Domain & Hosting 1 I year 50,000 50,000

8. Niche Web Creation P.O. Box 104487 00101 Nairobi, Kenya Mobile: +254 (0) 773 826 913
Email: anthony@nichewebcreation.co.ke URL: http://www.nichewebcreation.co.ke
Portfolio
http://logodesign.co.ke
http://safariactivities.com/
http://patamzigo.com/
http://carsaleskenya.com/
www.carsalesafrica.com/
http://venues.co.ke/
http://propertysalekenya.com/
http://cars4ghana.com/
www.cars4nigeria.com/