http://www.insiderworkshops.com Kavit Haria shares his strategies for generating people to your website via social media. Presentation delivered at the Book Promotion Seminar, 10-11 April 2010.

1. Social Media
For Authors
Kavit Haria
www.InsiderWorkshops.com

2. www.InsiderWorkshops.com
Social media is content
created by people using
highly accessible and
scalable publishing
technologies. It is based on
user participation and
user-generated
content.

3. www.InsiderWorkshops.com

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Social Media Is
Editable
Popular
Conversational
Ever-changing
Engaging
Historical

5. New Media For A New World
The World of Traditional Media The World of Social Media
Scarcity Mentality Abundant Mentality
Hierarchy/ Chain Web/ Cycle
Function vs. Design Purpose at Hand
Tell Talk
Institutional Control Consumer Control
Contrived Open and Honest
Time-Delayed Real-Time
Print, TV, Radio, Person Traditional + Web + Cell
Concentration Fragmented Attention
Brand Loyalty Self Satisfaction
Communication Impresses Communication Engages
Buying / Selling Matching
Rifle? Shotgun? AK47? Duck Online, Orchestrating Life
Controlled Information Open Information
Corporations Know Consumers Own
Transaction Lovin’ It, ‘n’ Livin’ It
*Finis* Etc…

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Next Slide:
The Social Media
Landscape

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STUMBLEUPON TWITTER
USTREAM LAST.FM
DOCSTOC
BLOGCATALOG
YOUTUBE
FLICKR FACEBOOK
MYBLOGLOG SCRIBD
DIGG
BEBO
LINKEDIN ORKUT
POWNCE BLOG REDDITT
SQUIDOO
SLIDESHARE WEBSITE
MYSPACE HUBPAGES

9. www.InsiderWorkshops.com
STUMBLEUPON TWITTER
USTREAM LAST.FM
DOCSTOC
BLOGCATALOG
YOUTUBE
FLICKR FACEBOOK
MYBLOGLOG SCRIBD
DIGG
BEBO
LINKEDIN ORKUT
POWNCE BLOG REDDITT
SQUIDOO
SLIDESHARE WEBSITE
MYSPACE HUBPAGES

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When You Harness
The Power Of The
Internet,Your Sales
Will Increase And Your
Message Will Reach
More People Faster.

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CONTENT IS KING!

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Creating Social Media
Content For Sharing &
Magnetizing Your Prospects
(share strategies/ideas)

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Publish an Email Newsletter
Create A Screen Cast
Run A Webinar/Teleseminar
Answer LinkedIn Questions
Write Articles And Publish
Share PowerPoint Slides
Participate In Communities

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11 Ways to Use LinkedIn:
1. Increase your visibility.
2. Improve your connectability.
3. Improve your Google PageRank.
4. Enhance your search engine results.
5. Perform blind, “reverse,” and company
reference checks.
6. Increase the relevancy of your job search.
7. Make your interview go smoother.
8. Gauge the health of a company.
9. Gauge the health of an industry.
10. Track startups.
11. Ask for advice. (LinkedIn Answers)