Recommandé
Contenu connexe
Tendances
Tendances (20)
En vedette
Similaire à nestle-ppt
Similaire à nestle-ppt (20)
Dernier
Dernier (20)
nestle-ppt
- 1. PORTER’S FIVE FORCES FOR NESTLE Submitted By: Nimisha Walecha (E13) Sonam Mahajan (E21) Raqueem Khan (E62)
- 3. About Nestlé • Founded in 1866 by Henri Nestlé. • Henri Nestlé developed a milk based baby food and soon began marketing it. It became the first product of Nestlé. • Incorporated as a limited company in 1959 • Name was changed from Foods Specialties Ltd. to the current name in 1981 . • Employs around 247,000 people and have factories or operations worldwide.
- 4. KITKAT • First created and launched by Rowntree Limited of England and was later produced by Nestle which aquired Rowntree in 1988. • Quickly gained much popularity and spread to all corners of the globe. • Now available in over 70 countries in many different varieties. USP 1.Chocolate fingers 2.Well-known strapline - Have a Break, Have a Kit Kat.
- 5. MAGGI • It was founded by the Maggi family in Switzerland in the 19th century. • Launched in India in year 1984. • The brand is popular in India, Malaysia, New Zealand, Singapore, South Africa, Australia. • Nestle wanted to explore the potential for such an instant food among the Indian market. • Now it enjoys around 94% market share in this segment. USP 1.2-minute noodles. 2.Fast to cook and good to eat (Taste bhi, health bhi).
- 6. NESCAFE • The product NESCAFÉ – a combination of the Nes-root of Nestlé and the word café. • NESCAFÉ was first introduced in Switzerland, on April 1st, 1938. • Popularity grew rapidly and soon became the beverage of choice for teenagers. • In 1965, Gold Blend was launched. • In 1994, 'full aroma' process was invented to make the unique quality and character of NESCAFÉ even better
- 7. CERELAC • One of the most popular baby food brands manufactured by Nestle. • Easily digested by infants. • Considered very nutritious and good for babies' health and growth. • Serves as a complimentary meal for babies above 6 months. • Comes in a range of varieties: Cerelac Rice, Cerelac Wheat, Cerelac Wheat – apple, Cerelac Wheat – honey, Cerelac Wheat – banana, Cerelac Wheat - 3- fruits, Cerelac Wheat - 4 - Vegetables
- 10. Closest competitors Home made food 25% Cerelac 41% Oats 19% Heinz food 15% Baby food 5-star 31% Kit Kat 33% Bar One 12% Perk 24% Chocolate
- 11. Wai Wai 7% Sunfeast Pasta 21% Maggi 45% Top Ramens 27% Noodles Bru 20% Nescafe 44%Cappucino 24% Coffee Beans 12% Coffee
- 12. Reasons for purchasing Cerelac Taste 15% Easily available 9% Do not buy 30% Other 46% Other 15% Do not buy 9% Taste 22% Easily available 54% Kit Kat
- 13. Maggi Taste 76% Other 14% Easily available 10% Do not buy 0% Nescafe Easily available 22% Taste 74% Other 4% Do not buy 0%
- 14. Is price a constraint for buying the chosen products Disagree 45% Stronglyagree 23% Agree 9% Neither agree nor disagree 17% Strongly disagree 6% Cerelac Kit Kat Strongly agree 14% Strongly disagree 10% Agree 24% Neither agree nor disagree 32% Disagree 20%
- 15. Maggi Disagree 44% Neither agree nor disagree 23% Agree 15% Strongly agree 8% Strongly disagree 10% Nescafe Coffee Strongly disagree 0% Strongly agree 15% Agree 45% Neither agree nor disagree 23% Disagree 17%
- 17. Study Of Nestle Products With Respect To “Porter’s Five Forces”
- 18. Kit-Kat
- 19. COLDCOLD WAR Nestle Kit katNestle Kit kat VsVs Cadbury Perk…Cadbury Perk…
- 20. Nescafe
- 21. Maggi
- 22. Cerelac
- 23. RECOMMENDATIONS Maggi • They should target ‘Rural market’ too. • They can think of extending the ‘Maggi’ product line. Nescafe • They need to consider the price factor in order to have a stable position in the market. • Proper research should be done while launching a new product. • Should take in consideration the Indian psyche. • Should act like market leader rather then follower. Kitkat • Need to Find a unique strategy for making it a success in the Indian market. • Should look for product differentiation.
- 24. CONCLUSIONS • Maggi is undoubtedly the market leader, having no potential threat from its substitutes or any new entrants. • Nescafe is facing a tough competition from Bru as its substitute. • Kitkat faces a severe competitive rivalry from Cadbury chocolates. • Cerelac enjoys the market monopoly as there is no other major supplier of healthy baby foods.
- 25. THANK YOU