Learn about the benefits of doing a product testing for a targeted audience and how to do it the right way. conceptbakery has been doing successful product testing campaigns for years and is opening its toolbox for you :) These campaigns are best suited for businesses that have a product that can easily be shipped or distributed digitally. We manage the entire process from campaign planning & management, to product distribution and monitoring feedback via surveys, blog posts, video reviews, etc. Of course we are also happy to share with you how it is done. These campaigns are scalable and produce results for small and larger businesses alike. Hopefully you'll find the information provided helpful. We'd love to hear your feedback!

1. Building Client Communities with
PRODUCT GIVEAWAYS
conceptbakery llc. | 10230 Zenobia Circle | Westminster, CO 80031 | T: (+1) 303 500 3130 | E: info@conceptbakery.com | www.conceptbakery.com | ©2002 - 2013

2. Specialty: Freshly-baked alternative
marketing strategies
Founded: September 2002
Locations: Denver, USA and
Cologne, Germany
Team: 22 in-house employees
supported by a worldwide
freelancer network
OUR BAKERY

3. DON’T BREAK THE BANK
Giving something away for free
doesn’t have to cost a lot of dough.

4. DON’T BREAK THE BANK
Giving something away for free
doesn’t have to cost a lot of dough.
Our campaigns are scalable and
can target a few hundred to tens
of thousands of testers.

5. CHALLENGES
To find relevant testers'
not just freebie hunters.

6. CHALLENGES
To find relevant testers'
not just freebie hunters.
To ge
t tes
spre ters
ad th to
e wor
d.

7. CHALLENGES
To find relevant testers'
not just freebie hunters.
To ge
t tes
spre ters
ad th to
e wor
d.
To gro w future loyal
customer base.

8. Encourage audience to apply and qualify them as testers;
don’t just give products away for free.
OUR SOLUTIONS

9. Encourage audience to apply and qualify them as testers;
don’t just give products away for free.
Recruit
future brand
ambassadors
OUR SOLUTIONS

10. Encourage audience to apply and qualify them as testers;
don’t just give products away for free.
Recruit Use social
future brand media to
ambassadors continue the
conversation
OUR SOLUTIONS

11. Encourage audience to apply and qualify them as testers;
don’t just give products away for free.
Recruit Use social
future brand media to
ambassadors continue the
conversation
Get relevant
feedback
OUR SOLUTIONS

13. se us over
Why c h oo
ices?
urnke y ser v
t
Turnkeys let their community
test products for many brands.
the
other
guys
THEIR COMMUNITY

14. We build your
se us over community, and
Why c h oo
ices?
urnke y ser v your members test
t
the product.
us
YOUR
COMMUNITY

15. We build your
se us over community, and its
Why c h oo
ices?
urnke y ser v members test your
t
product.
us
Grow your own list of brand loyalists and have the conversation
take place through your communication channels.
YOUR
COMMUNITY

17. WHAT WE CAN DO FOR YOU
Concept development
Programming and design
Community management
Sample shipment
Results monitoring & analysis

18. WHAT WE CAN DO FOR YOU
Concept development
Programming and design
EITHER
Community management YOU O
We c R US
an show
you!
Sample shipment
Results monitoring & analysis

19. WHAT’S IN OUR PANTRY
NICE-TO-HAVES
MUST-HAVES
OPTIONAL

20. Build a community with YOUR
look, feel, and tone of voice. All
elements are made for you, from
scratch and fully customizable.
SOME OF OUR CLIENTS
MADE FROM SCRATCH

21. REGISTERING VS. APPLYING
Signing up creates a sense of
entitlement.
Applying opens up the opportunity to notify
testers they have been chosen.

22. REGISTERING VS. APPLYING
Taking the extra step to
qualify your testers . . .

23. REGISTERING REGISTERING
APPLYING VS. VS. APPLYING
A little extra step in qualifying your testers will work magic
Letting people sign up creates a sense of entitlement.
Letting people apply to become testers opens up the opportunity to tell people that they have been chosen.
This little magic really works >>> need some screenshots!
. . . will work magic
for future interaction.

24. REGISTERING VS. APPLYING
This litt
le change
really w
orks:

25. KICK IT UP A NOTCH
product
tester
product product
tester tester
us
Ask your most enthusiastic testers to give their friends
your product.

26. team
captain
team team
captain captain
us
Turn your promotion into a game and grow your network
at the same time.

27. We can manage a one-time campaig
n or ongoing programs.
Social media requires constant intera
ction with your audience.
ONE-TIME OR ONGOING?

28. BENEFITS

29. SOME OF OUR CLIENTS

30. GIVE US A RING
Give us a call at 303 500 3130 or
email us at info@conceptbakery.com.

31. GIVE US A RING
Give us a call at 303 500 3130 or
email us at info@conceptbakery.com.
We would love to talk about giveaways,
promotions and/or any digital marketing
needs (social media, mobile, online store
setup and optimization, etc.).

33. 303 50
info@co 0 3130
nceptba
kery.com
THANK YOU
for your attention!
conceptbakery GmbH & Co. KG | Lindenstr. 82 | 50674 Köln | T: (+49) 221 292 177 0 | E: info@conceptbakery.de | www.conceptbakery.de | ©2002 - 2013