How Cloud Computing effects on the Growth of Startups and Entrepreneurship? A case review: Amazon Web Services. سرویس کلاود و تاثیر آن بر رشد استارتاپ‌ها و کارآفرینی بررسی موردی AWS شرکت آمازون

1. The Effect of Cloud
Computing on Growth of
Startups and
Entrepreneurship
(Case Review: Amazon AWS)
By Sohail Abasi
Founder of
www.khoshfekri.com
@SohailAbasi

2. The Idea
• Use your existing data center to provide
cloud services

3. Why it is a good idea?
• Make a lot of money
• offer services much cheaper than medium-size
company and still make profit
• Leverage existing investment
• New revenue stream at low incremental cost (example:
many Amazon AWS technologies were initially
developed for Amazon's internal operations)
• Defend a franchise (Example: Microsoft enterprise apps
Microsoft Azure)

4. The pioneers
• Jul 2002: Amazon Web Services launched
– Third-party sites can search and display products from
Amazon's web site, add items to Amazon shopping carts
– Available through XML and SOAP
• Mar 2006: Amazon S3 launched
– Innovative 'pay-per-use' pricing model, which is now the
standard in cloud computing
– Cheaper than many small/medium storage solutions:
$0.15/GB/month of storage, $0.20/GB/month for traffic
– Amazon no longer a pure retailer, entering technology space
• Aug 2006: EC2 launched
– Core computing infrastructure becomes available

5. Wide-spread adoption
• Apr 2008: Google App Engine launched
– Same building blocks Google uses for its own
applications: Bigtable and GFS for storage,
automatic scaling and load balancing, ...
• Nov 2009: Windows Azure Beta launched
– Becomes generally available in 21 countries in Feb
2010

6. New World of IT

7. Old World
• High Cap Ex (Capital
Expenditure)
• Charge as much as you
can
• Guess on Capacity
Needs
New World
• Low variable Expenses
• Only pay for what you
use
• Scale seamlessly up,
Shed capacity as you
wish

8. Predicting infrastructure need is difficultComputePower
Time
Predicted Usage
Actual Usage
Waste
Customer
Dissatisfaction

9. The two prediction problems

10. Example: Video App on Amazon EC2NumberofEC2Instances
Launch of a
Facebook
modification
Scaled to peak of
5,000 instances in 3 days

11. Old World
• Need a new server?
See you in 2 or 3 months!
• Undifferentiated Heavy
Lifting (Spend lots of time of
exterior stuffs:
– Coordinating large teams
– Legacy software
– Heterogeneous hardware
– Scaling and managing physical
growth
– Moving facilities
– Purchase decisions
– Bandwidth management
– Contract negotiation
– Server hosting
New World
• Need a new server?
Spin up hundreds, even
thousands of servers in
minutes
• Focus scarce engineering
resources on Agency
mission

12. How did Amazon get into Cloud
Computing?

13. How did Amazon get into Cloud
Computing?
• Working on it for over a decade
• Development of a platform to enable sellers on the
Amazon global infrastructure
• Internal need for centralized, scalable deployment
environment for applications
• Developers were hungry for more

14. 7 Reasons for Startups to use
AWS

15. 1. Zero upfront costs. No admin.
• Without a big investment in cash, or time
• Pay-as-you-go, zero admin services.

16. 2. From your initial customer to your
initial public offering.
• Launching is fast and simple with AWS
• Infrastructure will grow with your business

17. 3. Lightning fast web content.
• Amazon CloudFront is a global content
delivery network

18. 4. Stay lean as you grow.
• Extend your runway by driving down your
AWS infrastructure costs.
• Scale based on demand

19. 5. Global by default.
• Global expansion doesn’t require a global
workforce.
• multiple datacenters in multiple geographic
regions

20. Evolving AWS Worldwide Infrastructure
Amazon Edge Locations (CloudFront & Route 53)
US West
(Northern
California)
US East
(Northern Virginia)
Europe
West
(Dublin)
Asia Pacific
Region
(Singapore)
Hong Kong
Tokyo
Singapore
Ashburn, VA
Dallas
Los Angeles
Miami
Newark
New York
Palo Alto
Seattle
St. Louis
Amsterdam
Dublin
Frankfurt
London
Paris
Stockholm
AWS Regions
Asia Pacific
Region
(Tokyo)

21. 6. Bring your own app.
• Build with the tools you know.
• HTML5 mobile apps, to Django-driven social
networks
• Technology choices which best suit your
business
• Flexibility to change your mind.

22. 7. Scale up. Scale fast.
• Build architectures from day one that will
scale up automatically with your business.

23. What is Amazon AWS?
• Different services:
– Amazon Elastic Compute Cloud (EC2)
Virtual machines for running custom software
– Amazon Simple Storage Service (S3)
Simple key-value store, accessible as a web
service
– Amazon SimpleDB
Simple distributed database
– Amazon CloudFront
Content delivery network
– ...
23

24. AWS Platform
Your Application

26. What is Amazon EC2?
• Infrastructure-as-a-Service (IaaS)
– You can rent various types of virtual machines by
the hour
– In your VMs, you can run your own
(Linux/Windows) programs
• Examples: Web server, search engine, movie renderer,
...
University of Pennsylvania 26
http://aws.amazon.com/ec2/#pricing(9/11/2013)

27. The AWS management console
• Used to control many AWS services:
– For example, start/stop EC2 instances, create S3 buckets...

28. CloudFront
• Content distribution network
– Caches S3 content at edge locations for low-latency delivery
– Some similarities to other CDNs like Akamai, Limelight, ...

29. AWS GovCloud (US)

30. Mars Exploration
Rovers
Mars Science
Laboratory
Deep Space
Network
Carbon in the Arctic Reservoir
Vulnerability Experiment
Lunar Mapper
Mission Project
ATHLETE Robot

31. Demo
• Logging into AWS Management Console
• Launching an instance
• Contacting the instance via ssh
• Terminating an instance

32. ‫سرویس‬Cloud
‫و‬ ‫ها‬‫استارتاپ‬ ‫رشد‬ ‫بر‬ ‫آن‬ ‫تاثیر‬ ‫و‬
‫کارآفرینی‬
(‫موردی‬ ‫بررسی‬:AWS‫آمازون‬ ‫شرکت‬)
‫عباسی‬ ‫سهیل‬
@SohailAbasi