study of student's buying behviour towords laptop.

1. A
Report On
Module 5 Presentation
“A study of student’s buying
behavior towards laptop ”

2. Introduction

3. Introduction
• What is behaviour?
Behaviour can be defined as the way in which an individual Behaves or
acts. It is the way and individual conducts herself/himself.
• What is consumer behaviour?
Consumer buying behavior is the sum total of a consumer's attitudes,
preferences, intentions, and decisions regarding the consumer's
behavior in the marketplace when purchasing a product or service.

5. Factors influencing consumer
buying behaviour :-
CULTURAL factors
SOCIAL factors
PERSONAL factors
PSYCHOLOGICAL factors

6. Industry Profile

7. Currents trends at global level
The global consumer electronics market is expected to grow at a
Compound annual growth rate (CAGR) of over 3% during 2015-
2020.

8. Current trend at national level
• Indian electronics industry today stands at US $ 25
billion and is ranked 26th in the world in terms of
sales and 29th in the world in terms of production. It
is growing at over 25% CAGR and is expected to be
worth US $ 158 billion by 2015.
• Electronic industry is one of the fastest growing
industry in the country and is driven by growth in key
sectors such as, Consumer Electronics and Telecom.

9. Current trends State level
• The Gujarat Government announced Electronic
policy(2014-2019) envisaging investment of $6
billion( approx. Rs.36,800) crore) for the sector and
generation of employment opportunities for half a
million people by 2020.

10. Major players
• Amara Raja Electronics Ltd
• Avalon Technologies Pvt Ltd
• Centum Electronics Ltd
• Elin Electronics Ltd
• EOS Power India Pvt. Ltd.
• Flextronics Technologies India Pvt Ltd
• JABIL Circuit India Pvt Ltd
• Kaynes Technology India Pvt Ltd
• QUAD Electronic Solutions (P) Ltd.

11. Major players
• Rangsons Electronics Pvt. Ltd.
• Sahasra Electronics Pvt. Ltd.
• S. B. Technologies
• SGS Tekniks Manufacturing Pvt Ltd
• SGV Industries
• Smile Electronics Ltd.
• Syrma Technology Pvt Ltd

12. Laptop companies
DELL APPLE
ACER HCL
SAMSUNG HP
ASUS SONY VAIO
TOSHIBA LENOVO

14. Literature Review
Author name and years Findings
Tarek Omran Abdalla
Chatanash, Yaser Miaji Phd
MIEEE (2014)
Tamek Omran Abdulla Chatanash and Yaser Miaji, has conducted
research in 2014 to investigate the level of usage on the use of
laptop amongst students, and to examine the relationships
between the perception of students concerning the use of
laptops and the acceptance of laptops he had conclude that the
higher level of laptop usage is linked to higher level of the
acceptance
Pinky Sharma, 2012 The author Pinky Sharma, has done research in 2012 and the
objective behind the study were to identify and evaluate various
factors which influence purchase indent of management and
engineering students she has found that price , advertisement ,
features etc are the factors that impact on purchase decision of
students while purchasing laptop.
Robin H. Kay and Sharon
Lauricella(2009)
The author Robin.H.Kay and Sheron lauricella has done the study
to examine the impact of limited use vs active use of laptop for
university students and he has found that active use of laptops
resulted in significantly more time spent on note taking and
academic activities and less time spent on sending personal
image , instant messages and playing games during class.

15. Literature Review
Author name and year Findings
S. Pandisiva and S.
Pandian (2006)
The author S.Pindisiva and S.Pandian, has concluded the
research in 2006 and they found that there is no significant
difference between product attributes with gender and
occupation.
Rinal B. Shah(2005) The author Rinal B shah, found that perceived quality and
brand loyalty had a significant positive direct effect on
brand equity. The results revealed that, consumers
motivation to use laptop and brand association criteria
works separately.

17. Research Methodology
Problem statement:-
Want to know about SRLIM student’s buying
behavior towards laptop.

18. Research Methodology
Primary Objective:-
• A study of SRLIM student’s buying behavior towards laptop
Secondary Objective:-
• To know about Brand awareness of various Laptop.
• A study of SRLIM student’s information source towards
laptop.
• To know about factor’s affecting while purchasing laptop .
• A study of SRLIM student’s post purchase evaluation towards
laptop.

19. Research Methodology
Research Design:
Type of design :
• Descriptive research is used to collect information
regarding SRLIM student’s buying behavior towards
laptop. Therefore it is used in the study to describe the
behavior of particular population in a systematic and
accurate way.

20. Research Methodology
• Sampling method (Sample size – Minimum 100)
We used Non probability convenience sampling
Method. The Sample size is 100 respondents.
• Tools for Analysis:
We used SPSS software for the analysis

21. Research Methodology
Limitation of the study
• The study is limited to the attitude and perception of selected sample
respondents and may not be universally applicable.
• There was possibility of respondents’ bias in self-reporting perception of
survey
• The study is micro in nature, and its survey findings and observations
cannot be generalized and may be subjected to change from time to time
and place to place.

22. Research Methodology
Limitation of the study
• As the sample size was 100 respondents, is not necessary that it truly
represents the population universe.
• Some of the people were not interested in filling questionnaires; some
people were taking this research seriously. Some people were engaged in
their own job and hesitate to fill questionnaires and personal details.

23. Data Analysis And
Finding

24. 31
1 2
22
25
7
5
3 3
1
0
5
10
15
20
25
30
35
Which Type of laptop Do you currnetly own?
Percent

25. Which type of information source did you prefer while
purchasing laptop?
60
8
19
51
5
40
92
81
49
95
0 10 20 30 40 50 60 70 80 90 100
Friends & family
Television
Company dealer
Internet
Newspaper & Magazines
Information Source
No Yes

26. 40
17
19
24
0 5 10 15 20 25 30 35 40 45
Retailer
Online
Dealer
Company showroom
From where would you like to buy a laptop?

27. Factor affects while purchasing laptop
NI=1 PI=2 N=3 I=4 MI=5
Speed of Laptop 2 0 7 22 69
Physical Appearance 0 7 20 54 19
Technical Features 1 2 13 32 52
Colour 5 6 40 34 15
Weight of Laptop 4 9 37 34 16
Battery life and charge Duration 1 3 12 27 57
Guarantee and warranty condition 2 7 13 31 47
Hard Disk Space 1 6 9 39 45
RAM 1 6 13 28 52
Price and payment Conditions 7 7 22 30 34
Brand Name 1 8 19 29 43

28. How Much Would you
like to Pay?
<30,000 9
30,000-40,000 47
40,000-50,000 22
50,000-60,000 13
60,000-70,000 5
>70,000 4
Screen Size <13inch 4
14inch 18
15inch 35
16inch 29
17inch 7
>17inch 7

29. What is your source of finance for your
laptop?
56
16
28
0 10 20 30 40 50 60
Fully financed
Partially financed
Self financed
Source of Finance for your laptop

30. Hypothesis testing
Cross tabulation between how much would you like to pay and which source of finance you
prefer
Source of finance Total
Fully financed Partially
financed
Self-
financed
Amount <30,000 7 1 1 9
30,000-40,000 23 7 17 47
40,000-50,000 14 4 4 22
50,000-60,000 8 3 2 13
60,000-70,000 3 0 2 5
>70,000 1 1 2 4
Total 56 16 28 100

31. Test Statistics
Would like to pay Source of finance
Chi-Square 79.040a 25.280b
Degree of freedom 5 2
Asymp. Sig. .000 .000
a. 0 cells (0.0%) have expected frequencies less than 5. The minimum expected cell
frequency is 16.7.
b. 0 cells (0.0%) have expected frequencies less than 5. The minimum expected cell
frequency is 33.3.
Ho: Purchase Price of laptop directly related to source of
finance
H1 : Purchase Price of laptop directly not related to source of
finance

32. Contacted customer Care No 26
Yes 74
Accessibility of the Customer
service
No respondent 26
Highly satisfied 20
Satisfied 42
Natural 8
Dissatisfied 4
Highly Dissatisfied 0
Satisfied with current laptop Delighted 32
Pleased 43
Mixed 23
Unhappy 2

33. Suggestions

35. Bibliography
 <http://study.com/academy/lesson/what-is-consumer-
buying-behavior-definition-types-quiz.html>.
 <http://study.com/academy/lesson/what-is-the-buying-
process-in-marketing-stages-lesson-quiz.html>.
 <http://www.superprofesseur.com/19.html>.

36. Bibliography
 A.Abdual brosekham, & Dr. C Muthu Velayuthan.
"Consumer Buying behaviour A litlecure Review." IOSR
Journal of business and mangement (IOSR-JBM) (n.d.): 16.
 Dhal, Sunil Kumar. "A study of consumer buying
behaviour and perception towards laptop: orrisa ."
International jornal of innovative science and Modern
Enginerring (IJISME) (February 2015).

37. Bibliography
 DR.Reeta Aroora, & Dr. Asha Chawla. "Mapping
consumer perception For Laptop: A case study."
International Journal of advanced research in manegmanet
an social science (July 2014).