1. Khushbu Sharma Nair
+91 9148790120/+91 9711868043
khushu18@gmail.com
29-E, Block-R, Dilshad Garden, Delhi-110095, INDIA
Work Experience
AccorHotels Group: December2014 to Present
AccorHotels isa French groupof hotelswitharound4000 hotelsin92 countries.
Job Profile:Manager Marketing(March 2016 to Present)
Grand Mercure Mysuru: Workingas Pre- OpeningMarketingManagerforthe Grand Mercure
Mysuru an upscale brandof AccorHotels. Manage corporate marketingandcommunications
functions, brandmanagement,PR,mediarelations,corporate positioning,productlaunches,
advertising,salescollateral,tradeshow marketing,Loyaltyandinternal communication.
Developedandlaunchedintegrated,multi-channelprint,catalog,webanddirect
marketingcampaigns forBrandpositioningandbrandawareness
Responsible formanagerPR,Creative andSocial MediaAgency internal,external&digital
communication
Producedmediakitthatdemonstratedkeymarketinganalyticsanddemographicsforuse
insalespresentationswithanobjective tocredit an instrumental growth high-level deals.
Developed Corporate presentations andbrochuresthatenhanced the salesreps’
understandingof complexproductfeaturesandhelpedthemsell more effectively.
Developingexpertise foronline reputationmanagement(ORM)
Closely working with the revenue team to design offers effective for increasing revenues
fromLoyaltymembers.
MediabuyingforPrint,Radioand Out of Home media.
Implementingand Maintainingbrandstandardsasper the corporate guidelines.
Social MediaManagement- Facebookmarketingstrategyandengagement
Managing Google digital marketingtools, PPCCampaign,SEOandDisplayads.
Job Profile:AssistantManager Marketing (December2014 to February2016)
Lavasa International ConventionCentre (LICC) and Mercure Lavasa, Accor Group propertiesin
Lavasa Pune:Worked withthese two Accor propertiesasa marketing communicationsteam.LICC
is MICE propertywherein MercureLavasa is businesswell as leisure 4* property.
Co-coordinatingwiththe agenciesforcollateralsandcreative.
Maintainingbrandstandardsas perthe corporate guidelines.
PreparingPitch-notesand circulatingwithmedia.
Social MediaManagement
ImplementingDigital DeploymentProgramme
Managing PPCCampaign
Creatingmediakits
Online Feedbackmanagement
2. ITen Media:June 2013 to November2014
ITen Media is an ExhibitionandConferencesOrganizerCompanywiththeirforte inPetroleumand Natural
Gas sector.The companypossessessome of the globallyknownshowsinIndiaandabroad.
Job Profile:AssistantManager Marketing
Magazine
Destination MICE Magazine: Presently working on a BusinessPublication Destination MICE specifically
features exhibitions and conferences and details in the Meetings, Incentives, Conferences and
Exhibitions(MICE) sector.
Preparingmagazine planbyidentifyingthemesof the magazine forthe year
Contentmanagementformagazine columns
Writingliterature inthe magazine,like Editorial andfeature stories
CreatingMediaKits
Events: Have worked on the followingIndiaandDubai events:
Global HSE Conference:Have workedonGlobal HSEConference thatwasorganizedbyCairnIndia.
Was responsibleforExhibitionSales
InvitingDelegatesforthe conference.
MarketingCommunicationsandTie-ups.
Website management
International Conference for Offshore Structures and Vessels: It is a Dubai based project for offshore
structuresand vesselsasorganized in2013
Workedinthe eventplanningteam
Workedfor salesof space exhibition
Delegate Salesforthe conference
Mediatie-ups
Website management
Petrotech 2014: Have worked in Petrotech 2014 as recognized to be the biggest exhibition and
Conference inAsiainthe petroleumsector.
Workedfor salesof space exhibition
Delegate Salesforthe conference
Planman Media:November2012 to February 2013
Planman Media is the Marketing arm of the Planman Group. This arm is responsible for the marketing
activitiesandeventsorganizedbythe company.
Job Profile:AssistantManager-MarketingCommunications PowerBrands Glam
Marketing Communications: Made successful tie-upswithmagazines;
a) Atelier
b) AtelierDiva,
c) PropertyforSale
d) SouthScope
3. e) RITZ
Client Servicing: Managing communication with the clients for the inputs in coffee-table book and
advertisements.
Celebrity Management: Work with the celebrity management agencies for inviting celebs to
PowerBrandsGlam
Managing inputsformclientstobe puttogetherinthe coffee-table book.
Salesof advertisementsforthe coffee tablebook
Roopantarn Communications:February 2011 to October 2012
Roopantran Communications is an Integrated Marketing Solutions provider company. The company has a
vast portfolio of solutionsforall Print,OOH,Onlineadvertising, PRandOOH services.
Job Profile:PublicRelationsManager
Dharamshila Cancer Hospital: Breast AwarenessCampaign
PlanningaPR strategyforthe awarenesscampaign
CreatingMediaKit
Disseminationof the PressRelease tomedia
Organized anevent“PinkWalk”underthe awarenesscampaign
Managing mediainvitesforthe event
Workedon the designanddevelopmentof promotionalmaterial
Social MediaManagementforthe campaign
Managing BTL activitiesinMalls
Lohia Auto Industry
PlanningPRstrategyforthe launch of electricthree-WheelersinNorthIndia
Preparing Media Kits for Launch Preparing pitch-notes and storylinesfor the foray of Lohia Auto
Industry inelectricthree –wheelersegment.
InvitingmediaandarrangingpressbriefingsinDelhi,Rajasthan,UP,PunjabandHimachal Pradesh
Managing pressconference forthe launch
Preparingpostshowreports
Execution of CSRprograms underthe PR campaign
Managing promotional activitieslikesponsorshipforevents atschools,collegesetc
Workedon the developmentof companyliterature andwebsite content
Enigma Auto Industry
Workedon the Launch campaignof Enigma AutoIndustry’stwoWheelerBikes
PlannedandexecutedPRactivitiesforthe launch.
Preparedmediakits
Arranginga comprehensive pressconference forthe launch
Disseminationof pressrelease inMedia
Preparingpostshowreports
Torque Communications:June 2010 to January 2011
Torque CommunicationsisaPublicRelationsconsultantwithaportfolioof clientsinthe Defense,
Petroleum, Aviation,Automobile,ConsumerElectronics,Lifestyle,NOG’sandCulture Exchange
organizations .
Have workedonclientslike SAAB,SingaporeTechnologyKinetics,ShellIndia, Shell Foundation, FedEx,
Escorts, JohnPlayers,India-JapanInitiative.
4. Job Profile:ManagementTrainee- ClientServicing
Have workedwithSAAB-FighterJetscontendingforMMRCA inIndia.
Managed a PressBriefingSessionof the CEOSaab To India.
Have workedon STKcontendingforthe procurementof 155mm BoforsGuns by the Indian
government.
Disseminate PressReleases inmedia
WritingPitchnotes,contributoryarticlesandPressReleases
Was responsibleformaintainingtrackof newsforclientsothercompetitive contenders
Preparingdossiersof the newstracks.
Maintainingtrackof news aboutthe industrial developmentand governmentpoliciesof Gas
explorationanddistribution
ONGC‘s Corporate Communications:May-July2008 and May-July2009
Job Profile:Trainee
Managed intranetandinternal communication “ONGCReports”.
ReleasedaprintMagazine forinternal organizational circulation.
Coveredeventsandreported storiesinthe internal communication magazine
Timesof India: January- February 2008
Job Profile:Intern
Workedon a bookof JugSuraiya’sarticles
Was responsibletocollectdataof hisarticlesfrommagazinesandnewspapersforcompilation ina
bookformat
Academics
Institution/College Year of
passing
Name ofDegree/Diploma/Certificate
Hansraj SmarakSr. Sec.School 2004 CBSE 10th
DAV PublicSchool 2006 CBSE 12th
IP UniversityDelhi 2010 Bachelorsof Journalism(MassCommunication)
Annamalai University 2015 PG marketingManagement(Pursuing)
Software Skills:
Proficientlyskilled inMSOffice
Have knowledge of designingsoftware like Adobe Photoshop,Corel Draw
5. Have a handon usingdifferentoperatingsystemslike MSWindows 2007, XP,Vista,Apple Mac
Extra-Curricular Activities
Have workedwithan NGONaurang Foundationwhichwasworkingfor student’s education
Learnt Classical HindustaniVocal andparticipatedinmany competitions duringschoolingand
college
Have won playwritingcompetitionorganizedby HTand NSD,supportedbyUNEFPA
Trainerat the theaterworkshopcalled“BreathingSpace”organizedbyNDTV.
Won runner’supinIntercollege folk dance festival.
Personal Information
Father: Mr. K.K. Sharma,Retired.DeputyGeneral Manager,ONGC.
Mother: Mrs. PremLata Sharma, working.
Siblings: Brother(workinginDubai)
Date of Birth: 18th Dec 1988
Gender: Female
Marital Status: Married
Religion: Hindu
Nationality: Indian
LanguagesKnown: Hindi & English