A glance at the future of Online Radio in relation to the Middle East

1. Future of Radio – Middle East Glance
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2. Topics
The New Web
New Trends & Tools in Radio
Where Are We Today?
The Opportunity
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3. The New Web
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4. The New Web
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5. Conversation Economy
Dialogue Driven
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6. Conversation Economy
Dialogue Driven
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7. Empowering the audience
Web 2.0 empowers Consumers to add to
conversation
Every consumer is…
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8. …A DJ
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9. …A Publisher
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10. …An Expert
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11. …A Broadcaster
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12. …An Editor
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13. …A Critic
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14. Web 2.0 is Everywhere
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15. New Trends in Radio
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16. New Shifts
I want it when I want it (Time)
I want it how & where I want it (Place)
I want to be able to influence, talk
back, & determine (Control)
I want real value for my $ (Money)
I want real value for my attention
(Attention)
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17. Generation “C”
Content
Creativity
Control
Communities
Co-Creative
Connected
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18. Audio Alternatives
Streaming services that offer songs on
demand (e.g. Spotify)
Personalizable Web-only Radio
(Pandora)
Podcasts
MP3 players
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19. Personalized Radio
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20. Contents
A
B
C

21. Create Your Own Radio
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22. Radio & Social Networking
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23. Radio & Social Networking
Application programming interface (API) is an Interface
which enables interaction between different programs
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24. Popularity - US
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25. Popularity - UK
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26. Popularity - Canada
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27. Radio for Facebook
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28. Mobile
Personal, Portable, Pervasive
Multiple Revenue Sources (Ring
tones, Wallpaper, etc..)
Web Integrated
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29. More Business Models than FM
Ads
Direct Sales
Merchandising
Memberships
Subscriptions
Sponsorships
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30. Where Are We Today?
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31. The Online Radio “Brandscape”
Interna5onal
Basic
Use
of
Total
Use
of
Technology
Technology
Regional
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32. Online “Pulse”
United Arab Emirates Sample
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33. Online “Pulse”
United Arab Emirates Sample
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34. Online “Pulse”
United Arab Emirates Sample
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35. Online “Pulse”
Jordan Sample
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36. Online “Pulse”
Jordan Sample
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37. Are You Serving the “C”?
Content
Creativity
Control
Communities
Co-Creative
Connected
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38. The Potential
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39. 87 Million MENA Internet Users
Source: Maktoob
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40. Internet User Growth
Source: Maktoob
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41. N. Africa & Levant Lead Future
Source: Maktoob
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42. Future Audience Growth
Source: Maktoob
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43. Mobile Subscribers
Very High
Mobile
Penetration
Rates
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