Utilizing Social Media in your Ministry
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Utilizing Social Media in your Ministry will give you an overview of what social networks are available, the best tools and practices for each, and how to measure your results. Keep in mind this is an overview and should be supplemented with the training to achieve the maximum result. You can find more information at www.MEPRagency.com or www.KiaJarmon.com.
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Utilizing Social Media in your Ministry
- 1. UTILIZING SOCIAL MEDIA IN YOUR MINISTRY @MEPRAGENCY l #MINISTRYSM info@mepragency.com l 615.592.6377
- 2. WHAT WILL YOU LEARN? SOCIAL MEDIA AND ITS USES BEST TOOLS TO MAXIMIZE YOUR REACH HOW TO MEASURE YOUR OUTCOME @MEPRAGENCY l #MINISTRYSM
- 3. WHAT ARE YOUR GOALS? • THEY SHOULD INCLUDE • RECRUIT • RETAIN • REACH @MEPRAGENCY l #MINISTRYSM
- 4. MARKETING STEPS • Identify those you need to reach • Understand their needs • Develop programs and ministries that meet those needs • Get the word out • EVALUATE/MEASURE @MEPRAGENCY l #MINISTRYSM
- 5. THE PURPOSE of SOCIAL MEDIA • Interact/Engage • Build relationships • Publish thoughts • Cultivate community @MEPRAGENCY l #MINISTRYSM
- 6. TOOLS: SOCIAL MEDIA • Facebook.com -online connector • Twitter.com -microblog • Wordpress.com -blog • Youtube.com -video • Spreaker.com –podcast live or recorder • Flickr.com -photo sharing • Pinterest.com -story telling via pictures @MEPRAGENCY l #MINISTRYSM
- 7. TOOLS: FACEBOOK.COM Facebook.com Create Business Page Follow The Steps Vanity URL Terms: Like Share Tag Message Analytics @MEPRAGENCY l #MINISTRYSM
- 8. BEST PRACTICES: FACEBOOK • Post regularly (1-3 times a day) • Creator of content vs aggregator of information • Don’t just sell, ENGAGE • BUILD relationships with your fans • INVOLVE your fans • ASK open-ended questions • Be GENUINE • Hootsuite/Tweetdeck @MEPRAGENCY l #MINISTRYSM
- 9. TOOLS: TWITTER.COM Twitter.com Create Page Follow The Steps Vanity URL Add Friends Terms: Follow (followers) @ Connect Retweet (RT) Hashtag Direct Message (DM) Measure @MEPRAGENCY l #MINISTRYSM
- 10. BEST PRACTICES: TWITTER.COM • Post regularly (1-3 times a day) • Creator of content vs aggregator of information • You have 140 characters but use 120 • Retweet…carefully • Find like minded people • Don’t spam • Be GENUINE • Hootsuite/Tweetdeck @MEPRAGENCY l #MINISTRYSM
- 11. TOOLS: YOUTUBE.COM YouTube.com Create Channel Follow The Steps Vanity URL Terms: Upload Tags Public/Private Measure @MEPRAGENCY l #MINISTRYSM
- 12. BEST PRACTICES: YOUTUBE.COM • Keep videos between 1 & 3 minutes • Use shortened on FB & Twitter, youtu.be/JdCAQirclMg • Tag & list category appropriately @MEPRAGENCY l #MINISTRYSM
- 13. @MEPRAGENCY l #MINISTRYSM TOOLS: SPREAKER.COM Spreaker.com Create account Name show Broadcast/Record Terms: Dashboard Broadcast Record Statistics
- 14. BEST PRACTICES: SPREAKER.COM • 15-30 minute podcasts will be most effective • Promote using Facebook & Twitter (and your website) • Check your stats monthly • Be sure to link listeners back to your main website @MEPRAGENCY l #MINISTRYSM
- 15. Final Thoughts • Remember: • Outline a plan • Produce quality materials; deliver consistent messages • Engage people through questions, topics, and encouragement • Measure your results • Create relationships, cultivate communities • Recruit, Retain, Reach! • Be genuine @MEPRAGENCY l #MINISTRYSM
- 16. QUESTION S? @MEPRAGENCY l #MINISTRYSM info@mepragency.com l 615.592.6377