snapchat

1. Bus 111
Marie Kroehn

2. App used on mobile phones
Take a picture or a video add text and send it to a friend
Can be viewed for 1-10 seconds before disappearing
Can add to “Your Story”
What is Snapchat?

3. Snapchat was founded by Evan Spiegel and Bobby Murphy
while they were studying at Stanford University
Attempted 34 projects before Snapchat
Launched in the summer of 2011 as an iPhone app called
Picaboo
Later expanded to Android, added video and the ability to
draw on the screen
People loved it because it was faster than MMS messages
Snapchat History

4. Snapchat being used to send inappropriate content
 Not the main appeal to teens
Cyberbullying
 The pictures instantly disappear so there is no evidence of what was
said or done
Retrieving the pictures
 Can take screenshots, but it notifies the sender
 On Android the photos are only hidden and can be found with
forensics software
 Snapchat Hack is an app that allows people to get around
Snapchat’s privacy protection
Snapchat Concerns

5.  Pros:
 Fast way to reach a large number of people
 Can have multiple friends and use the My Story
feature
 Give people a quick glance at what you offer
 Similar to a commercial but shorter
 Allows you to see who is viewing your snaps
and responding
 Cons:
 Only valuable if your customer base has
smartphones
 Target market would have to be teens and
young adults
 Need to know how often to snap to keep
customers interested, but not becoming
annoying
Social Marketing

6. Snapchat Website
 http://www.snapchat.com/
Stories YouTube Video
 http://www.youtube.com/watch?v=-ie5_aaHOhE
Snapchat Website

7. Snapchat Website
 http://www.snapchat.com/
Stories YouTube Video
 http://www.youtube.com/watch?v=-ie5_aaHOhE
Snapchat Website