Social wine app for venture lab

1. Wino
Social Wine App
-make sharing wine easier
@j_g_seki
Thursday, 13 December 12

2. Problem
Traditional wine tasting notes are too
complicated to fill out.
Don’t know what wine to choose in restaurant
No way to get recommendation from friend.
Not much social interaction.
@j_g_seki
Thursday, 13 December 12

3. Solution
Simple,
clean,
beautiful,
fun way to share
wine tasting notes
with location based.
@j_g_seki
Thursday, 13 December 12

4. Wine Market
China:
The growth amount of Chinese imported wine market achieved 70%. This scale will
make some of the wine E-commerce’s sales surpass 100M.
the consumption of wine in China will reach 1.2 billion bottles in 2012, the total
market will reach 15 Billion.
Japan $687m in 09’ (consumption:239k,liters
10’)
USA $2,446m in 09’(consumption:2.9m liters
10’)
@j_g_seki
Thursday, 13 December 12

5. Social Impact
50% of US wineries (3000+) will be
participating in social media in some capacity
(blogs, Twitter, Facebook, Linkedin, other).
10% of US wineries (600+) will become
proficient in 2011 in leveraging the medium for
increased branding, customer engagement,
customer service, customer acquisition, PR, and
more.
@j_g_seki
Thursday, 13 December 12

6. Social + Wine + App
=£££$$$$
Estimated Market for Wine app: $15m(US),
$87m(Global)
@j_g_seki
Thursday, 13 December 12

7. Revenue Model
1. affiliate
2.sponsored content
3. premium
4. analytics and communications suite
@j_g_seki
Thursday, 13 December 12

8. Competitors
Our Wine App:
recommenda FB
based on
Wino simple tion from Graph,twitter, N/A from peers Awesome!
location
friends foursquare
Thursday, 13 December 12

9. Profit & lost
Q1 Q2 Q3 YEAR ONE YEAR TWO YEAR THREE YEAR FOUR YEAR FIVE
Users 0 0 100,000 250,000 3,000,000 17,000,000 34,000,000 68,000,000
£ £ £ £ £ £ £ £
Revenue
Affiliate 0 0 13,462 78,097 3,893,507 32,111,026 84,889,623 169,779,246
Premium App 0 0 3,483 15,423 316,410 2,303,425 6,089,400 12,178,800
Sponsored Content 0 0 1,400 6,200 127,200 926,000 2,448,000 4,896,000
Brand manager 0 0 27,500 57,500 256,500 510,000 510,000 510,000
TOTAL REVENUE 0 0 45,844 157,220 4,593,617 35,850,451 93,937,023 187,364,046
Direct Costs
Premium App (Apple) 0 0 1,045 4,627 94,923 691,028 1,826,820 3,653,640
TOTAL DIRECT COSTS 0 0 1,045 4,627 94,923 691,028 1,826,820 3,653,640
GROSS PROFIT 0 0 44,799 152,593 4,498,694 35,159,423 92,110,203 183,710,406
GROSS MARGIN 0.00% 0.00% 97.72% 97.06% 97.93% 98.07% 98.06% 98.05%
Operating Costs
Employee Costs 51,000 30,000 231,000 550,500 1,510,667 5,138,627 6,423,284 8,029,105
Employee Taxes 6,630 3,900 30,030 71,565 188,937 450,544 563,180 703,975
Facilities 3,000 3,000 27,500 61,000 160,417 575,833 719,792 899,740
Expenses (10% of Personnel) 5,100 3,000 23,100 55,050 151,067 513,863 642,328 802,910
Marketing Contribution 0 30,000 75,000 180,000 1,125,000 1,650,000 2,062,500 2,578,125
Hosting 3,000 3,000 3,500 15,000 127,200 926,000 1,852,000 3,704,000
Technical 2,500 2,500 2,500 11,167 42,000 120,000 150,000 187,500
Legal and Financial 3,000 3,000 20,000 41,000 102,500 153,750 192,188 240,234
Depreciation 6,048 7,958 9,663 32,628 45,021 156,364 218,909 229,855
Amortisation 0 0 0 0 0 0 0 0
TOTAL OPERATING COSTS 80,278 86,358 422,293 1,017,909 3,452,808 9,684,981 12,824,180 17,375,444
NET PROFIT (80,278) (86,358) (377,494) (865,316) 1,045,886 25,474,443 79,286,023 166,334,963
Corporation Tax 0 0 0 0 44,614 5,101,639 15,857,205 33,266,993
RETAINED EARNINGS (80,278) (86,358) (377,494) (865,316) 1,001,272 20,372,804 63,428,818 133,067,970
Headcount 14 22 22 22 37 202 253 316
Thursday, 13 December 12

10. Team
Javier Irastorza, Business development
Josephine Tsay, Marketing
Kathy Chan, Marketing
Jun Seki, Developer
David Lecoutre, Developer
We found each other on
Venture lab with common interests in wine.
@j_g_seki
Thursday, 13 December 12