The soft drink market is dominated by Coke at 65%. Coke was accused of exploiting groundwater and using pesticides in 2006-2007. It had to run numerous ads to protect its brand and had its secret formula questioned. To change, Coke needs to use pesticide-free and less water, improve its water harvesting and efficiency, and develop corporate social responsibility campaigns.

2. Soft Drink Market
The rest
$1.6 Billion 35%
Coke
65%

3. was accused
of pesticides
2006 - 2007

4. Water
exploitation

5. was
asked for
its secret
formula

7. Strong
brand
People still use
coke

8. had to run numerous ads to
protect their brands

9. Misunderstanding in
Culture
Different Ways of
styles
Communication

10. What’s wrong with
Blaming on the
Indian ground
water

11. What is needed to
Use less
CHANGE? water
Use
pesticide-free
water

12. HOFSTEDE
Analysis

13. Loyalty and
Dependence
Belonging
on the boss

14. Flexible for
success and
invasions
achievements

15. SWOT
Analysis

16. STRENGTHS

17. REPUTED
BRAND

18. BOTTLING
SYSTEM

19. TECHNOLOGY
ADVANCEMENT

20. efficient
management
system

22. Weaknesses

23. New culture

24. Uncertainty
Avoidance

25. Opportunities

26. HUGE
MARKET

27. Growing
India Market

28. Reduced
Barrier of Trade

29. English
Speaking

30. Substitudes

31. Health Consciousness

32. Cultural Habits

33. Price war

34. Unstable Political Condition

35. Different Management Styles

36. Finding
Solution?

37. Running
PR

38. Enhance
relationship
with
Government

39. Listen
to the customer

40. Launch
Marketing
Compaigns

41. Adopt
new
managing
style

42. Running ads insisting their products are safe
Having their products tested by laboratory
Installing water- cathching device to harvest rain water
Improving water use efficiency in their bottlers
Developing corporate social responsibility (CSR) campain: