Project Management

_PROJECT MANAGEMENT OPENING A ZARA STORE IN BUENOS AIRES _ Isabel Amor _ Alberto Burgos _ Eduardo Marzo _ Angie Miranda _ Carlos Panero _

_ The making of the Zara Project _PROJECT MANAGEMENT OPENING A ZARA STORE IN BUENOS AIRES

_ Given facts 0. _ Agree on project objectives _ 8 keys 1. _ Define milestones 2. _ Assign responsibilities _ R.Matrix 3. _ Define project activities 4. _Develop the project schedule 5. _Budget & risks 6. _ Project plan _ Microsoft Project 7. _ Isabel Amor _ Alberto Burgos _ Eduardo Marzo _ Angie Miranda _ Carlos Panero _

0. _Given facts EOI_GLOBAL MBA_PROJECT MANAGEMENT______ Isabel Amor_ Alberto Burgos_ Eduardo Marzo_ Angie Miranda_ Carlos Panero

0. _ Given facts _ The store location conditions : _ 1.000 m2 _ rent : 100 € / m2 _ fee : 300.000 € _ Employees : _ 40 employees + 5 managers _ managers & head cashiers are transfers from other Zara store _ training will be done in another Zara store _ Construction cost commercial local in B.A : 250 €/m2 _ Buenos Aires work culture _ International shipping time longer than usual EOI_GLOBAL MBA_PROJECT MANAGEMENT______ Isabel Amor_ Alberto Burgos_ Eduardo Marzo_ Angie Miranda_ Carlos Panero

1. _ 8 Keys Agree on project objectives _ Class project _ Zara project _Increase our (Zara) presence in the international market _Increase our overall profit _For project management in order to pass the class _Learn how to develop a project 1. Business Objectives _Shareholder _Staff _Society of Buenos Aires _Fashion Industry _Suppliers _Logistics _Consultancy Firm _Bank _Security and Cleaning _Auxiliary Services _Real Estate Company _Richard Lane _Isabel Amor _Alberto Burgos _Eduardo Marzo _Angie Miranda _Carlos Panero _E.O.I. _Classmates 2. Stakeholders _A quality presentation of 30 minutes. 3. Scope _Open a new location in Buenos Aires, Argentina EOI_GLOBAL MBA_PROJECT MANAGEMENT______ Isabel Amor_ Alberto Burgos_ Eduardo Marzo_ Angie Miranda_ Carlos Panero

1. _ 8 Keys _ Class project _ Zara project _ 285 working days _6 weeks 4. Planning _Material provided by Richard Lane _Informatics _Know-how _Zara’s capital _Zara’s Architecture _Zara’s Garments _Zara’s Marketing _45 Zara staff members _Contractors _Legal Department _Bank’s PDQ’s 5. Resources _We don’t learn how to manage a project _The licenses are not obtained _Political Unrest _We don’t find a location we want _We suffer a delay _We go over our budget 6. Risks EOI_GLOBAL MBA_PROJECT MANAGEMENT______ Isabel Amor_ Alberto Burgos_ Eduardo Marzo_ Angie Miranda_ Carlos Panero

1. _ 8 Keys _ Class project _ Zara project _Recognition _Contributing to the international growth of Zara _Appointed to future projects _Money _Richard’s respect and a possible job offer _A big applause 7. Supplier benefits _Power point presentation _Project plan _Situated in a high trafficked street _Corporate Communication to the Zara communication _Display windows 8. Communication EOI_GLOBAL MBA_PROJECT MANAGEMENT______ Isabel Amor_ Alberto Burgos_ Eduardo Marzo_ Angie Miranda_ Carlos Panero

2. _ Define Milestones Milestones = state + criteria 4 5 6 When the location has been chosen and the contract has been signed When the construction permits are submitted and approved When the store operating licensees are submitted and approved 9 7 8 1 When all IT devices are installed and cleared for operating When the store is ready and has passed the mock test When the store has passed all the approvals and has received the OK from La Coruña 2 3 When the staff has been selected and contracts are signed When all the staff has been trained and has been certified to work When the market research shows that a store in B.A. can be opened and the approval from La Coruña is received EOI_GLOBAL MBA_PROJECT MANAGEMENT______ Isabel Amor_ Alberto Burgos_ Eduardo Marzo_ Angie Miranda_ Carlos Panero

3. _ Stakeholder mapping DEGREE IMPACTED HighNormalLow COOPERATION NecesaryDesirableUnnecesary INFLUENCE HIGH 9 1 1. CEO 7 6 2 2. FINANCE DEP. 3. HR DEPARTMENT 4. IT DEPARTMENT MEDIUM 10 5. LEGAL DEPARTMENT 11 6. G.P. MANAGER 8 7. PROJECT MANAGER B.A. 4 8. ARCHITECTURE DEP. 5 3 9. STORE MANAGER 12 LOW 10. STATE & PUBLIC INSTITUTIONS OPPONENT ENTHUSIAST 11.CONSTRUCTION DEVELOPPER SUPPORT 12. STAFF EOI_GLOBAL MBA_PROJECT MANAGEMENT______ Isabel Amor_ Alberto Burgos_ Eduardo Marzo_ Angie Miranda_ Carlos Panero

3. _Responsibility matrix PROJECT MANAGER B.A. STATE & PUBLIC INSTITUTIONS CONSTRUCTION DEVELOPPER ARCHITECTURE DEP. STORE MANAGER IT DEPARTMENT LEGAL DEPARTMENT G.P. MANAGER HR DEPARTMENT FINANCE DEP. CEO R: ResponsibleA: AcceptanceC: Consulted I: Informed EOI_GLOBAL MBA_PROJECT MANAGEMENT______ Isabel Amor_ Alberto Burgos_ Eduardo Marzo_ Angie Miranda_ Carlos Panero

R: ResponsibleA: AcceptanceC: Consulted I: Informed 3. _Responsibility matrix PROJECT MANAGER B.A. STATE & PUBLIC INSTITUTIONS CONSTRUCTION DEVELOPPER STAFF ARCHITECTURE DEP. STORE MANAGER IT DEPARTMENT LEGAL DEPARTMENT G.P. MANAGER HR DEPARTMENT FINANCE DEP. CEO 3_When all the staff has been trained and has been certified to work 1_When the market research shows that a store in B.A. can be opened and the approval from La Coruña is received 2_When the staff has been selected and contracts are signed EOI_GLOBAL MBA_PROJECT MANAGEMENT______ Isabel Amor_ Alberto Burgos_ Eduardo Marzo_ Angie Miranda_ Carlos Panero

R: ResponsibleA: AcceptanceC: Consulted I: Informed 3. _Responsibility matrix PROJECT MANAGER B.A. STATE & PUBLIC INSTITUTIONS CONSTRUCTION DEVELOPPER STAFF ARCHITECTURE DEP. STORE MANAGER IT DEPARTMENT LEGAL DEPARTMENT G.P. MANAGER HR DEPARTMENT FINANCE DEP. CEO 6_When the store operating licensees are submitted and approved 5_When the construction permits are submitted and approved 4_When the location has been chosen and the contract has been signed EOI_GLOBAL MBA_PROJECT MANAGEMENT______ Isabel Amor_ Alberto Burgos_ Eduardo Marzo_ Angie Miranda_ Carlos Panero

R: ResponsibleA: AcceptanceC: Consulted I: Informed 3. _Responsibility matrix PROJECT MANAGER B.A. STATE & PUBLIC INSTITUTIONS CONSTRUCTION DEVELOPPER STAFF ARCHITECTURE DEP. STORE MANAGER IT DEPARTMENT LEGAL DEPARTMENT G.P. MANAGER HR DEPARTMENT FINANCE DEP. CEO 9_When the store has passed all the approvals and has received the OK from La Coruña 8_When the store is ready and has passed the mock test 7_When all IT devices are installed and cleared for operating EOI_GLOBAL MBA_PROJECT MANAGEMENT______ Isabel Amor_ Alberto Burgos_ Eduardo Marzo_ Angie Miranda_ Carlos Panero

4. _ Defining the tasks HR _ Contracting & training Location _ Select location & sign contract Design_ Architecture blueprints Legal_ Request for permits Construction_ furbishing, interior construction & furnishing IT _ test the system Logistic _ place the garment order … EOI_GLOBAL MBA_PROJECT MANAGEMENT______ Isabel Amor_ Alberto Burgos_ Eduardo Marzo_ Angie Miranda_ Carlos Panero

4. _ Defining the tasks WHEN THE APPROVAL TO OPEN A NEW ZARA STORE IN BUENOS AIRES IS DONE Collect all the documents and get the project team together WHEN THE STAFF CONTRACTS ARE SIGNED Hire managers and head cashiers Recruit candidates Written up contracts WHEN THE STAFF HAS BEEN CERTIFIED TO WORK Personnel training in policy and procedures Personnel training in customer service Health and safety training Special IT training for cashiers Marketing research for trends 1 2 3 EOI_GLOBAL MBA_PROJECT MANAGEMENT______ Isabel Amor_ Alberto Burgos_ Eduardo Marzo_ Angie Miranda_ Carlos Panero

4. _ Defining the tasks WHEN THE CONTRACT OF THE LOCATION IS SIGNED Market research for the location Proposal for the location to the Headquarters Location contract WHEN THE LICENSE TO BEGIN CONSTRUCTION WORKS IS APPROVED Make and send the blueprints to Headquarters Architectural Project Getting the State Permits to begin construction Construction contracts WHEN ALL THE LICENSES ARE APPROVED Request official operating license Open the store bank account "Contract local services; running water, electricity, cleaning and security" 4 5 6 EOI_GLOBAL MBA_PROJECT MANAGEMENT______ Isabel Amor_ Alberto Burgos_ Eduardo Marzo_ Angie Miranda_ Carlos Panero

4. _ Defining the tasks WHEN THE IT DEVICES ARE INSTALLED Furbishing the local "Interior construction; carpenter, painter and finisher" "Installation; security, electricity, running water, AC/ Heater and IT wiring" Furnishing Install IT devices WHEN THE MOCK IS PASSED Collect all data Register the store codes and the bank account in the IT system Register employees' IDs Place garment order Receiving the order Distribute correct collection to the right department Scan garments received Press release and invitations sending "Set up the sales force; fixture display, window display, mannequins" "General mock; security, running water, electricity, IT“ WHEN THE STORE OPEN "Preparing opening day; order catering, cleaning" Open to family and friends (marketing) 10:00 Door opening 7 8 9 EOI_GLOBAL MBA_PROJECT MANAGEMENT______ Isabel Amor_ Alberto Burgos_ Eduardo Marzo_ Angie Miranda_ Carlos Panero

5. _Develop the project schedule _ Task explanation EOI_GLOBAL MBA_PROJECT MANAGEMENT______ Isabel Amor_ Alberto Burgos_ Eduardo Marzo_ Angie Miranda_ Carlos Panero

5. _Critical path EOI_GLOBAL MBA_PROJECT MANAGEMENT______ Isabel Amor_ Alberto Burgos_ Eduardo Marzo_ Angie Miranda_ Carlos Panero

6. _ Budget _ Task _ Budget _ Date _ Market research for the location _ Fee : 300.000 € 06/05/2011 _ Fee : 300.000 €_ Rent : 100.000€_TOTAL : 400.000€ _ Location Contract 25/05/2011 _ Architectural Project 02/08/2011 _ Architecture department of Zara _ 5.000 € _ 5 managers: 5.000€_ 40 staff : 20.000€_ TOTAL : 25.000 € _ Written up contracts 16/08/2011 _ Salaries _ 1.500 € _ Social Security _ Construction contracts _ Construction : 250.000 € 04/10/2011 _ Getting the state permits to begin construction _ Licensees : 10.000 € 06/12/2011 _ Furbishing the local _ Furbishing expense: 2.000 € 13/12/2011 EOI_GLOBAL MBA_PROJECT MANAGEMENT____ Isabel Amor_ Alberto Burgos_ Eduardo Marzo_ Angie Miranda_ Carlos Panero

6. _ Budget _ Task _ Budget _ Date _ Contract local services: running water, electricity _ Fees : 500 € 26/12/2011 _ Installation if auxiliary services _ Construction expense: 1.000€ 24/01/2012 _ Interior construction _ Construction expense: 20.000 € 14/02/2012 _ Included in “Interior construction” _ Furnishing 27/03/2012 _ Install IT devices _ IT: 10.000 € 05/04/2012 _ Expenses: 1.000€ _ General mock 07/05/2012 _ Opening to family and friends _ Cattering: 2.000 € 08/05/2012 Cost of training Managers & Head Cashiers is included in “Written up contracts”. Garments will not be considered in the budget since it is not a proper cost of opening a new store. EOI_GLOBAL MBA_PROJECT MANAGEMENT____ Isabel Amor_ Alberto Burgos_ Eduardo Marzo_ Angie Miranda_ Carlos Panero

6. _Risks _ Process 1º Define the risks = cause + risk + impact 2º Situate them in the probability & impact matrix 3º Define the response strategy and budget required for those in red EOI_GLOBAL MBA_PROJECT MANAGEMENT______ Isabel Amor_ Alberto Burgos_ Eduardo Marzo_ Angie Miranda_ Carlos Panero

6. _Risks Task : Location Contract 1 Cause : Strict contract rules as well as corruption Risk : Negotiations fall through Impact : Have to look for a new location EOI_GLOBAL MBA_PROJECT MANAGEMENT______ Isabel Amor_ Alberto Burgos_ Eduardo Marzo_ Angie Miranda_ Carlos Panero

6. _Risks Task : State Permits 2 Cause : Government Corruption Risk : Permits not approved Impact : Construction period delayed EOI_GLOBAL MBA_PROJECT MANAGEMENT______ Isabel Amor_ Alberto Burgos_ Eduardo Marzo_ Angie Miranda_ Carlos Panero

6. _Risks Task : Constructions Contracts 3 Cause : Political Unrest Risk : Labor Strike Impact : Construction period delayed EOI_GLOBAL MBA_PROJECT MANAGEMENT______ Isabel Amor_ Alberto Burgos_ Eduardo Marzo_ Angie Miranda_ Carlos Panero

6. _Risks Task : Receive the Order 4 Cause : Shipping delay Risk : Not having the collection in the store Impact : A delay in the store opening EOI_GLOBAL MBA_PROJECT MANAGEMENT______ Isabel Amor_ Alberto Burgos_ Eduardo Marzo_ Angie Miranda_ Carlos Panero

6. _Risks Task : Install IT devices 5 Cause : Damaged blackbox from manufacture Risk : Can’t configure the IT system Impact : Delay mock & opening days EOI_GLOBAL MBA_PROJECT MANAGEMENT______ Isabel Amor_ Alberto Burgos_ Eduardo Marzo_ Angie Miranda_ Carlos Panero

6. _Risks Task : Interior construction 6 Cause : Electricity is cut for a couple of days Risk : Construction process is at a stand still Impact : Delay project EOI_GLOBAL MBA_PROJECT MANAGEMENT______ Isabel Amor_ Alberto Burgos_ Eduardo Marzo_ Angie Miranda_ Carlos Panero

6. _Risks _PROBABILITY 1 2 4 3 5 6 _IMPACT EOI_GLOBAL MBA_PROJECT MANAGEMENT______ Isabel Amor_ Alberto Burgos_ Eduardo Marzo_ Angie Miranda_ Carlos Panero

6. _Risks _PROBABILITY 4 2 3 1 6 5 _IMPACT EOI_GLOBAL MBA_PROJECT MANAGEMENT______ Isabel Amor_ Alberto Burgos_ Eduardo Marzo_ Angie Miranda_ Carlos Panero

6. _Risks _PROBABILITY 4 2 3 1 _IMPACT EOI_GLOBAL MBA_PROJECT MANAGEMENT______ Isabel Amor_ Alberto Burgos_ Eduardo Marzo_ Angie Miranda_ Carlos Panero

6. _Risks _ Risk definition _ Response strategy _ Task _ Budget Location Contract Cause : Strict contract rules as well as corruption Risk : Negotiations fall through Impact : Have to look for a new location Acceptance strategy with a contingency. 0 € 1 State permits Cause : Government Corruption Risk : Permits not approved Impact : Construction period delayed Acceptance strategy with a contingency. 0 € 2 Construction contracts Acceptance with a passive do nothing strategy. Cause : Political Unrest Risk : Labor Strike Impact : Construction period delayed 0 € 3 Receive the order A mitigation strategy as placing the order 10 days in advanced than planned Cause : Shipping delay Risk : Not having the collection in the store Impact : A delay in the store opening 1.000 € _storage 4 EOI_GLOBAL MBA_PROJECT MANAGEMENT______ Isabel Amor_ Alberto Burgos_ Eduardo Marzo_ Angie Miranda_ Carlos Panero

7 _Gantt Diagram EOI_GLOBAL MBA_PROJECT MANAGEMENT______ Isabel Amor_ Alberto Burgos_ Eduardo Marzo_ Angie Miranda_ Carlos Panero

7. _Gantt Diagram EOI_GLOBAL MBA_PROJECT MANAGEMENT______ Isabel Amor_ Alberto Burgos_ Eduardo Marzo_ Angie Miranda_ Carlos Panero

7. _ Gantt diagram EOI_GLOBAL MBA_PROJECT MANAGEMENT______ Isabel Amor_ Alberto Burgos_ Eduardo Marzo_ Angie Miranda_ Carlos Panero

7. _Critical Path _Total workingdays: 285 _Total natural days: 350 days _Floatingdays EOI_GLOBAL MBA_PROJECT MANAGEMENT______ Isabel Amor_ Alberto Burgos_ Eduardo Marzo_ Angie Miranda_ Carlos Panero

7. _Cash Flows EOI_GLOBAL MBA_PROJECT MANAGEMENT______ Isabel Amor_ Alberto Burgos_ Eduardo Marzo_ Angie Miranda_ Carlos Panero

_Cash Flows EOI_GLOBAL MBA_PROJECT MANAGEMENT______ Isabel Amor_ Alberto Burgos_ Eduardo Marzo_ Angie Miranda_ Carlos Panero

EOI_GLOBAL MBA_PROJECT MANAGEMENT______ Isabel Amor_ Alberto Burgos_ Eduardo Marzo_ Angie Miranda_ Carlos Panero

€ 1,831,000.31 EOI_GLOBAL MBA_PROJECT MANAGEMENT______ Isabel Amor_ Alberto Burgos_ Eduardo Marzo_ Angie Miranda_ Carlos Panero

Thank you ! _PROJECT MANAGEMENT OPENING A ZARA STORE IN BUENOS AIRES _ Isabel Amor _ Alberto Burgos _ Eduardo Marzo _ Angie Miranda _ Carlos Panero _

Project Management

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