2. Introduction and Aims:
• To consider statistical data and research into the
use of digital and social media
• To review and discuss the implications social and
digital media can have on job hunting.
• To suggest ways in which students and graduates
can tap into these resources to gain further
insight into companies and interact with
employers early on
• To suggest techniques and ways of maximising
social and digital media as a resource in the
search for a job

3. "24% of graduate recruiters tweet
personally" (Social Media Audit, July
2010)
"Only email and search engines are
used more frequently than social
networking [sites]"
-Mary Madden & Kathryn Zickuhr,
Pew Research Center 2011

4. Check out how this person got a job using Google ads
http://www.youtube.com/watch?v=7FRwCs99DWg

5. There are many creative
ways to market yourself
online, whether its through
the use of Infographic CVs,
Videos and Vlogs, Blogs or
podcasts. Digital and social
media can enable you to
think outside the box and
perhaps cast a new
perspective on making
employers aware of who
you are! ...
...however you also need to
be aware of adverse effects
of your Social Media
profiles, pictures and posts
that could attract unwanted
attention!

7. "Photos and videos seem to get most people in
trouble" (New York Times, July 2011)
How can you tap into Social and Digital Media
as a source for research and interaction with
employers?
Link: Erin’s Video “Hire Me”

8. Infographics
are another
great way of
showing off
your abilities in
a creative way

9. There are
500 million
users on
Facebook.
That's 1 in
13 people Fun-Facts
on earth!
The 18-24
demographic was the
fastest growing last
Over 700 Billion year by 74%.
minutes are spent Additionally 48% of "Facebook was the most
on Facebook young people get the searched term in 2010.
every month! news via Facebook. 'Facebook Login' and
'Facebook.com' were the
second and fifth most popular
U.S. search terms in 2010
"In just 20 minutes on Facebook respectively"
over 1 million links are shared, 2
million friend requests are
accepted and almost 3 million
messages sent.
Source: Digital Buzz Blog 2011

10. "More than half (53%) In contrast the Social Media Audit
of employers research found that "graduate recruiters are
potential job candidates reluctant to research candidates'
on social networks. [...] Social Media profiles: 75% are
12% of those 53% concerned such information could
admitted to using get in the way of a fair recruitment
Facebook to do that" process. Yet despite this just 5% of
(Survey by employers have a clear policy for
CareerBuilder, 2010 line managers on this topic" (July
2010)
So how can you use Facebook to interact with
employers or get your desired job?

11. Networking
Using websites
such as
SimplyHired.com
that enable you to
see which of your
friends have
connections at
relevant
organisations
Another
great way
to network
is by using
LinkedIn
directly!

12. • A survey by SHL reveals that only 5% of graduates use LinkedIn to apply for
jobs whereas 34% of graduate recruiters use the site to "screen candidates"
•This could potentially be a missed opportunity for candidates to market
themselves positively on the website
1,000 graduates and 350 recruiters took part in the survey
•"Graduates may be aware of the need to stop their 'internet footprint' [from]
working against them, but it seems they are not making the most of the
opportunity to present themselves in a positive light [...]"
-TargetJobs 2011

13. Many graduates (approx 4 in 10) were prepared
to go greater lengths to improve their job
prospects, such as working 3 months unpaid.
All graduates were prepared to do some unpaid
work experience.
Just 39% of graduates stated they may use
social media to promote themselves positively.
Information interviews are an
American technique to research
employers and build connections.
Think about whether this is the
appropriate medium before Asking for introductions or
requesting an information interview. information interviews:
Some queries can be addressed via e- http://careerenlightenment.com/
mail or telephone. Also think about linkedin-inmail-templates
what is right for you, bearing in mind
the industry you are looking to work
in!
While social media can be an effective way to research employers and access potential vacancies, bear the
following in mind when making a decision whether to use these methods

15. The Twitter Job Hustle Experiment
http://vimeo.com/25812909

16. Additional social/digital
media you could consider
using for the graduate
jobsearch:
Tumblr
WordPress
Google+
BeKnown

17. Questions?