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Event Registration DOs and DONTs

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In the second part of the Get Out Of Your Own Way (#GOOYOW) webinar series, Kimbia's Taylor Shanklin gives her tips on making your event registration process as easy as possible.

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Event Registration DOs and DONTs

  1. 1. Get Out Of Your Own Way “GOOYOW” Webinar Series • 4 Parts in June – each only 15 minutes • Taylor Shanklin, aka “T-Shank” • Director of Marketing Strategy @Kimbia • Online Fundraising Is Our Jam! • Favorite things: Coffee, chocolate, digital trends • On ”The Twitter” @kimbiainc @tshankcycles • www. Kimbia.com
  2. 2. Practicality: 3 Tips, Each Time Things you can do now #KimbiaWebinars #GOOYOW @KimbiaInc
  3. 3. Poll: Could Cramer figure out how to register for your event? #KimbiaWebinars #GOOYOW @KimbiaInc
  4. 4. Tip #1: Don’t Ask Too Many Questions • Do make it as easy as possible to get registered (only essential information) • Do ask for information in a follow up survey • Use a tool that doesn’t require a login during registration #KimbiaWebinars #GOOYOW @KimbiaInc
  5. 5. Tip #2: Don’t leave them wondering what to do Do: Set Clear Expecations • Set fundraising goal during the registration process, show examples of levels of impact for goal levels • Then immediately after registration, give them steps on what to do next #KimbiaWebinars #GOOYOW @KimbiaInc
  6. 6. Tip #3: Don’t leave incentives off the table Do: Give Discount Codes & Incentives • People love a sale #KimbiaWebinars #GOOYOW @KimbiaInc
  7. 7. GREAT EXAMPLES IN ACTION #KimbiaWebinars #GOOYOW @KimbiaInc
  8. 8. Next Up on “GOOYOW”! Thank you for joining today! June 8 @ 11 AM CT – Are you annoyed by your own donation form? June 15 @ 11 AM CT – Event registration DOs and DONTs June 22 @ 11 AM CT – Work on your core: How to grow your sustained giving program June 29 @ 11 AM CT – Communicate effectively within your organization to create growth Want to see a demo of how Kimbia can help you love your donation form? Visit Kimbia.com Email us: info@kimbia.com Question for T-Shank?: taylor@kimbia.com #KimbiaWebinars #GOOYOW @KimbiaInc