1.
#kimbiawebinars @kimbiainc

2.
Introductions
Joannah Pickett
Assistant VP, Annual Giving
Georgetown University
Megan Farmer
Director of Annual Giving
University of Maryland
Taylor Shanklin
Director of Marketing Strategy
Kimbia
#kimbiawebinars @kimbiainc

3.
Q & A
Panel
Discussion
Blue & Gray
Day
Challenge
University of
Maryland
Giving Day
University
Giving Days
Overview
Agenda
#kimbiawebinars @kimbiainc

4.
• Have Fun & Rally Around It:
• Engage alumni, students, donors and
faculty
• Inspire major donors & ignite lapsed
donors
• Increase participation through urgency,
engagement and competition
• Provide multiple opportunities to get
creative and achieve phenomenal results
• Expand reach via online and social
capabilities
#kimbiawebinars @kimbiainc
WHY GIVING DAYS?

5.
• Real-time leaderboards = gamification
• Highly configurable
• Scalable, secure solution
• Control of donor data and funds
• Social media and online strategy training
• Strategic Communications Toolkit
• Proven expertise in giving days ensures
outstanding results
#kimbiawebinars @kimbiainc
WHY IT WORKS

6.
University of Maryland Giving Day
• A new Giving Day
record!!
• 4th Year Event
• Doubled dollars raised and
gifts given
• $2,226,93 through 6,355
gifts.
#kimbiawebinars @kimbiainc

7.
Georgetown: Blue & Gray Day Challenge
• Largest donor day in the last
decade (outside of fiscal year end
and year end)
• Ties giving to specific mission
#kimbiawebinars @kimbiainc

8.
#kimbiawebinars @kimbiainc
Strategies to engage your strongest
supporters & “never givers”

9.
#kimbiawebinars @kimbiainc
Increase participation
and cultivate valuable
alumni relationships

10.
#kimbiawebinars @kimbiainc
Tips for hosting a first-year
event
and how to continue that
growth
year-after-year

11.
Giving Day Success Kit
• Social media / online fundraising strategy and
tactics training
• Hosted Giving Day website: owned by YOU
• Real-time campaign results and leaderboards
• Complete project management and planning
• Ownership of all data and reports
• Donation forms for each fundraising entity that can
be embedded on their own website very quickly
• Access to Kimbia experience and resources
#kimbiawebinars @kimbiainc
Email info@kimbia.com for more
information

12.
#kimbiawebinars
@kimbiainc
Email
info@kimbia.com
for more information
Q & A

13.
#kimbiawebinars @kimbiainc
Email Taylor
taylor@kimbia.com
to chat!