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Refining social media strategy
- 1. the audience doesn’t know what it wants – until it sees it FRANK CAPRA
- 2. A snapshot Over 15 accounts 6,278 9,338
- 3. Our audience is growing. They respond to us, sometimes. They’re clicking and reading. Reporters and producers are excited.
- 4. What next?
- 5. The goals Herd some cats. Stalk our audience
- 7. +
- 9. Amazon doesn’t ask a question that they don’t track the answer to.
- 10. Investors.
Notes de l'éditeur
- This is where we are. We’ve got a good following. My overall question has little to do with growing an audience
- The things we know.
- Two goals from now on. Spend some time inciting change in the newsroom and spend more time with our audience and watching them
- Find and incentivize the people who are ready for change. Get priorities.
- Second, I need to watch people.
- And look at every single action. A comment is a vote on that kind of story. An answer is insight into the audience. It’s not just a number.