Kim Carpenter Power Marketing Proposal
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Kim Carpenter Power Marketing Proposal
- 1. COLDWELL BANKER RESIDENTIAL BROKERAGE MARKETING PROPOSAL Presented by: Kim Carpenter Your Lake Winnipesaukee Real Estate Power Marketing Specialist! © 2006 NRT Incorporated. All rights reserved. The text of this publication, or any part thereof, may not be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, storage in an information retrieval system, or otherwise, without prior permission.
- 2. In the following presentation you will find… that it makes business sense to choose Kim Carpenter with Coldwell Banker Residential Brokerage to Market Your Property
- 3. We Are a Full Service Real Estate Company Moving Services Mortgage Services Real Estate Services Insurance Services Exclusively for Our Clients Exclusively for Our Clients Agent Photo Kim Carpenter Relocation Services
- 5. More Qualified Buyers More Control over the transaction More Net Profit for you Mortgage Services
- 7. Some of Our Corporate Clients Exclusively for Our Clients Exclusively for Our Clients
- 8. More Ready More Willing More Able Buyers Means More Net Profit for you! Relocation Services means
- 10. More Satisfied Buyers More Peace of Mind during the transaction More Net Profit for you Home Protection Plan Services means
- 11. Mortgage Services: More Qualified Buyers, More Control over the transaction Relocation Services: More Ready , More Willing , More Able Buyers Home Protection Plan: More Peace of Mind during the marketing period and transaction, More competitive differentiation for your home What Full Service Means to You
- 16. We Have An Integrated Approach to Marketing Your Property Which Brings More Buyers to You
- 20. Take advantage of our NET work Expose your property through our unsurpassed Inter NET presence Get the ultimate Return – More NET Profit for you It’s All About the NET Let us make the NET work for you
- 21. Let’s Talk About Our Network
- 22. Our Brand is Featured on the Following Major Networks
- 24. More Exposure nationally and regionally More Buyers for your property More Net Profit for you Why is Coldwell Banker’s TV, Radio and Magazine Marketing Important to You?
- 25. Why Choose Coldwell Banker Residential Brokerage to Market Your Property?
- 27. More Visibility in the market place More Expertise on your side More Net Profit for you Market Share
- 28. Let’s Talk About Our InterNet Services
- 30. More Home Buyers are Using the Internet * Source: The 2003 NAR Profile of Home Buyers and Sellers How consumers search for Real Estate today: Realtor.com Recent Studies Show that up to 87% of Today's Buyers Begin their Home Search on the Internet
- 32. www.ColdwellBanker.com (Averages 2,400,000 Visits A Month) Your property will also be featured on ColdwellBanker.com
- 33. www.coldwellbankerpreviews.com Exclusively for Our Clients Exclusively for Our Clients
- 34. Previews Program Market Share $2 Million +
- 35. Exclusive Tools: Ability to Track Exact Number of Page Views for Your Home Exclusively for Our Clients Exclusively for Our Clients
- 36. Largest, Most Visited Real Estate Web Site in New England Marketing your property 24 hours a day, 7 days a week Exclusively for Our Clients Exclusively for Our Clients www.NewEnglandMoves.com (Averages 1,000,000 Visits A Month)
- 37. Exclusive Tools: We Know Where to Find Buyers Ability to track where buyers are coming from so we can target market those areas Exclusively for Our Clients Exclusively for Our Clients
- 40. In Addition to Home Movies Exclusive Tools: Photo Gallery Exclusively for Our Clients Exclusively for Our Clients Compare us with the rest
- 41. Showcase Listings for Your Home Statistics show that consumers “click” on properties with multiple photos 20 times more than those with 1 photo Our Competitors Listings Coldwell Banker’s Listings
- 42. Exclusive Tools: Our Town Video Tour Exclusively for Our Clients Exclusively for Our Clients
- 43. OpenHouse.com Exclusively for Our Clients Exclusively for Our Clients
- 44. www.realtor.com: 5,500,000 Users A Month Our Signs dominate the Market and the Internet Enhanced Listings Home Movies
- 45. No One Will Respond as Quickly as I Will Respond = Immediate Agent Response Truly Remarkable Customer Service
- 46. More Exposure for your property More Buyers for your property More Net Profit for you Why is Coldwell Banker’s Internet Marketing Important to You?
- 48. Pricing Your Property The higher a property is priced above realistic market value, the more time it will take to sell and the less interest it will attract.
- 52. Let’s Review the Market Analysis
- 60. Take advantage of our NET work Expose your property through our unsurpassed Inter NET presence Get the ultimate Result – More NET Proceeds for you Have I Shown You How Our Network Can Work for You? Let us make the NET Value of our Services work for you
- 62. I am Ready to Start Marketing Your Home Today!
- 63. Thank you for choosing Coldwell Banker Residential Brokerage to market your property
Notes de l'éditeur
- YOU ARE HIRING A MARKETING COMPANY TO EXPOSE YOUR PROPERTY TO THE MOST BUYERS POSSIBLE. WE ARE THE COMPANY FOR THAT JOB (This is a transition slide)
- We are a full service Real Estate Company. Through me you are experiencing the Real Estate Services part of the company. We also have entire departments to service our client’s Mortgage, Relocation and Insurance needs. Go on to the next slide.
- This is just a sample of the mortgage professionals associated with our Metro Boston offices. The mortgage professional that I work most closely with is Gary Torow. He is available to pre-approve buyers 7 days a week. He is only a cell phone away whenever I am working with a prospective buyer. I will make sure that all of the offers on your property are accompanied by a pre-approval letter. By using our in-house mortgage services we are able to have “no surprises” during the financing process and ensure that everything goes as smoothly as possible. Make the second opinion brochure available to the seller as an example of a service we can offer even to pre-approved buyers.
- “ Our Relocation Division is the largest in New England. No other company can bring you as many relocating buyers as we can through our direct client relationships with broker networks around the world and the area corporations that we work with. We have the Number 1 market share for Relocation in New England. We move Fortune 500 companies such as IBM, EMC, GE, Raytheon, Verizon, Wyeth, Axcelis, AMGEN, FIDELTY, G-TECH and more.” Corporate names cannot be in writing or visible through use of logos.
- “ Our Relocation Division” is the largest in New England. No other company can bring you as many relocating buyers as we can through our direct client relationships with broker networks around the world and the area corporations that we work with. We have the Number 1 market share for Relocation in New England. We move Fortune 500 companies such as IBM, EMC, GE, Raytheon, Verizon, Wyeth, Axcelis, AMGEN, FIDELTY, G-TECH and more.” Corporate names cannot be in writing or visible on slide through use of logos. Examples of some of the Area Corporations, hospitals and universities that we relocate are: Harvard (do not place logo on slide), Boston University, Novartis, MIT, Millennium Pharmaceuticals, Arthur Andersen, Tufts Health Plan, Yankee Candle….
- What our Relocation Services Division means to you is More Ready, Willing and Able Buyers for your property.
- Once we have determined a price for your home we can add on the cost of the home protection plan so that in actuality the buyer will be paying for it. This plan will be a great investment since statistics show that homes covered by the plan sell for 2.2% higher than those without plans Through our insurance services we are able to help ensure that the buyer of your home has the insurance paperwork necessary to close on your home. Also it is important for your to know that the insurance services could be of use to you as well, should your home become vacant for more that a month prior to your closing. Our company offers vacant home insurance with incredible rates. (Educate the seller that if their home is vacant for more than 30 days and they have a claim – their regular insurance policy will not cover them – Regardless if they have paid their premium or not) Through our Insurance Division we are also able to offer you an exclusive Home Protection Plan (hand the seller the application) that will cover the cost for repairs to or replacement of any covered mechanical system or major built-in appliance* for 180 days during the listing period. The same plan will be extended for 360 days after the closing to the buyer of your home. This is a great marketing differentiator for your home while providing you with peace of mind during the listing period. All you pay is one low deductible per service call. If your home does not sell within the 180 day listing period, your coverage ends and you pay NOTHING --- no cost for the plan, no charge for repairs made. Your only out-of-pocket expense will be the deductibles for any approved claims. If you would like more information on this please call 1-866-501-6966
- What the Home Protection Plan means to you is more satisfied buyers for your property and more peace of mind during the transaction.
- Basically what our in-house mortgage service means to you is more qualified buyers for your property and ultimately more control of the entire transaction.
- Our moving services provide sellers with a free service that allows them to speak with one of our Home resource coordinators about your needs. Our service center answers any questions you have and puts you in touch with a pre-screened company that can best meet your needs. The company calls you within 24 hours to arrange for an estimate. The Moving Services team remains available throughout the entire move process to answer questions and resolve problems. Our service is a request-based service, so anytime you need something, just need to pick up the phone and call. Our Moving Services coordinator acts as an advocate for your client during the move. The movers in our program want to stay in good standing with us and will work hard to treat you as a VIP move. The volume of business we place with the movers earns your clients competitive pricing and exceptional service. If you would like more info you can contact us at (866) 339-6533 or Moving.Services@nemoves.com or I can have the Home resource team call you. Are you relocating and like my assistance in either helping you find a home locally help finding an agent ANY WHERE? Would you like a no obligation consultation with my mortgage rep to give you the information you will need to make informed decisions? Please let me know Have you decided whether or not you would be interested in the home protection coverage for you home?
- There are some very well know, basic principles in Real Estate: When Buying a home it’s all about Location, location, location – When Selling a home it’s all about Exposure, Exposure, Exposure…That is how you get the most NET profit from the sale of your home. When you think about selling your home – It truly is all about the NET. Your ability to get the most profit from the sale of your home is directly connected to you ability to reach that one buyer that will be willing to pay you the most amount of money for your home. We don’t know where that buyer is but we know how you can find them, by exposing your property to the most amount of buyers possible. The Coldwell Banker Network allows you to do that.
- When it comes to choosing a Real Estate company to market your home, YOU WANT TO CHOOSE THE REAL ESTATE COMPANY WITH THE MOST Marketing IMPACT - How does our Marketing Impact benefit you? We have the strongest marketing campaign in the real estate industry. Our marketing dollars put our brand name in for-front of buyer’s mind when they think about real estate. What do those buyers do when they decide to buy? They call us! Our name is associated with quality service and professionalism. This provides you with Worldwide exposure and locale results. Enabling us to generate more buyers for your home than any of our competitors! Wouldn’t you want your home listed with the office getting those calls?
- AT A MINIMUM THESE ARE SERVICES THAT YOU SHOULD EXPECT FROM ANY REAL ESTATE MARKETING COMPANY Are you familiar with the Multiple Listing Service?
- Do you see how our integrated marketing approach of Target mailings, newspaper and magazine, television, radio and internet Marketing can bring more buyers to your door step?
- “ Our local, national and international network of offices allows us to cross sell within our offices and expose your property to the most buyers. We cross sell by placing referrals through our sister offices. Choosing Coldwell Banker Residential Brokerage means choosing our entire network of offices and marketing services and putting them to work for you.” Notes for detailed oriented sellers: Coldwell Banker Residential Brokerage is the largest residential real estate brokerage company in New England with more than 5,000 sales associates and staff in more than 120 office locations in Massachusetts, Rhode Island, New Hampshire and Maine. We offer a full-service real estate experience, including residential real estate sales and leasing, mortgage brokerage, insurance brokerage, corporate relocation, moving services and the marketing of luxury properties. Coldwell Banker Residential Brokerage is a member of the NRT family of companies. NRT Incorporated, a subsidiary of Cendant Corporation (NYSE: CD), is the nation’s largest residential real estate brokerage company. Coldwell Banker Residential Brokerage is the preferred relocation service provider for Cendant Mobility. Cendant Mobility is the premier provider of global mobility management and workforce development solutions serving the corporate, military, government, and affinity markets. Through its industry-leading outsourcing, consulting, language and intercultural training, logistical support, and supplier management, Cendant Mobility helps the mobile workforces of organizations of all sizes achieve success worldwide.
- Through our National and Local Marketing, we cast a wide net to make sure we capture every type of consumer At the TV and Cable Level, we will not be showing your home on TV. At this level we are marketing the Brand of Coldwell Banker. Let me tell you why this is important to you. I want you to imagine that you were thirsty for a soda and you walked into a store opened the refrigerator and reached for a soda; What soda would you reach for? (Coke, Pepsi, Sprite- whatever they say is the right answer) – Great. And if you cut your finger you would usually put what on it (Band-Aid) – Exactly.. Do you realize that band aid is not a thing – it is a brand. The actual thing you would put on your finger is an adhesive bandage. That is the power of brand. Do you realize the amount of marketing that those companies have put behind their brand in order for that to be the brand name that consumers reach for? It is the same with Coldwell Banker Residential Brokerage, we put millions of dollars behind our brand name marketing in order for us to be the brand that consumers reach for when they have a Real Estate need. They reach for a Coldwell Banker Residential Brokerage agent like me so that I can bring them to your home. At the Radio level, we not only market the brand but also our website so that consumers can go and see details on your home. Through our Internet Marketing Program obviously we feature specific property promotion and I will discuss this in further detail with you in a little bit Through Newspaper and magazine, at the national level, brand name recognition; at the local level, specific property promotion And Through Target Marketing I am able to send direct mail specifically promoting your property and I will be showing you samples of what that will look like. We cast a wide net, making sure No consumer is left unattended.
- Let me show you how we can make the NET work for you. I’d like to show you about our NET-work of offices and marketing services Our unsurpassed internet presence which work together to ensure that we get you the ultimate goal which is the Most NET PROFIT for your home.
- Our size and tremendous company resources is evident through our Marketing department. We have an entire team of marketing professionals designing marketing pieces with the unique look and feel of our company. I am able to spread the word about your property with marketing material of the highest quality. Let me show you an example.
- YOU ARE HIRING A MARKETING COMPANY TO EXPOSE YOUR PROPERTY TO THE MOST BUYERS POSSIBLE. WE ARE THE COMPANY FOR THAT JOB
- Bottom line for you the seller, what our market share means to you is that you can have the confidence that your home is in the hands of the market leader. This gives you more visibility in the market place and more expertise on your side.
- RESEARCH SHOWS THAT MORE BUYERS ARE USING THE INTERNET TO SEARCH FOR HOMES OVER NEWSPAPERS. WE KNOW THIS AND HAVE INVESTED MILLIONS OF DOLLARS INTO OUR INTERNET MARKETING STRATEGY. There has been a tremendous increase in the use of the internet for a home search even within the last 10 years. Today’s internet consumer wants fast efficient information at their finger tips, that is why they are turning away from the newspaper. Now we will still advertise in the newspaper but we know where our primary focus needs to be so that we can capture today’s consumer. On the internet.
- We are spending close to 45 million dollars to capture the internet consumer and drive them to our website: through our Search engine Initiatives, our Realtor.com initiatives with enhanced listings and featured homes. And guess what, it’s working. In the first month alone of this initiative, our web site traffic has seen a dramatic increase from the average 400,000 users a month to a whopping 800,000 users a month. Our number of registered users has increased from an average of 9,000 a month to 12,000 a month.
- “ Your home will receive additional exposure through the national Coldwell Banker website, which also drives people to our regional NewEnglandMoves.com website.”
- IN SERVICING OUR HIGH END LISTINGS, WE PROVIDE ADDITIONAL EXPOSURE THROUGH AN EXCLUSIVE WEB SITE FOR ALL OF OUR PREMIUM INTERNATIONAL PROPERTIES. YOUR HOME WILL BE FEATURED ALONG SIDE HOMES OF THE HIGHEST QUALITY THROUGHOUT THE WORLD.
- EXCLUSIVELY FOR OUR CLIENTS WE ARE ALSO ABLE TO TRACK THE EXACT NUMBER OR VIEWS YOUR PROPERTY HAS HAD ON OUR WEB SITE.
- The Claim about being the largest – most visited Real Estate website in New England is literally comparing us to any other Real Estate web site from local Real Estate companies ( we are not comparing ourselves here to a national site like Realtor.com) The stats are from Alexa.com – if you want to check it – you need to enter in our full web address www.NewEnglandMoves.com
- AGAIN EXCLUSIVELY FOR OUR CLIENTS, WE HAVE THE ABILITY TO TRACK EXACTLY WHERE THE BUYERS LOOKING FOR A HOME IN YOUR AREA ARE COMING FROM. THIS ALLOWS US TO TARGET MARKET TO BUYERS IN THOSE TOWNS. I CAN ALSO SEND INVITATIONS TO AGENTS THAT WORK IN THOSE TOWNS, INVITING THEM TO MY BROKERS OPEN HOUSE SO THEY CAN PREVIEW YOUR HOME AND BRING THEIR BUYERS. THAT’S THE TYPE OF ACTIVE MARKETING THAT I WILL DO FOR YOU. ALSO IMPORTANT TO REALISE IS THAT IF YOU WERE TO LIST YOUR PROPERTY WITH A LOCAL, MOM AND POP OR EVEN FRANCISE COMPANY – YOU WOULD REALLY BE ONLY GETTING THE LOCAL PIECE OF THE PIE – I AM A NATIONAL AGENT, I CAN BRING YOU THE ENTIRE PIE. CAN YOU SEE HOW POWERFUL THAT IS? DON’T YOU WANT THE ENTIRE PIE? BUYERS FROM BOTH LOCAL, REGIONAL AND NATIONAL LOCATIONS??
- THROUGH OUR WEBSITE, WE HAVE THE ABILITY TO SEND INSTANT EMAIL ALERTS TO CONSUMERS AS SOON AS A PROPERTY COMES ON THE MARKET THAT MEETS THEIR CRITERIA. AS SOON AS I ENTER YOUR PROPERTY INTO NEWENGLANDMOVES.COM, THE SYSTEM WILL AUTOMATICALLY GENERATER EMAILS TO ANY BUYER REGISTERED ON OUR WEBSITE THAT IS LOOKIG FOR A HOME SIMILAR TO YOURS. ALSO ECLUSIVELY ON OUR WEBSITE CONCUMERS CAN RECEIVE ALERTS WHEN A PROPERTY COMES ON THE MARKET EVEN ON A SPECIFIC STREET THAT THEY ARE INTERESTED IN. ISN’T THAT A GREAT FEATURE?
- WE HAVE AN ENTIRE STAFF OF PROFESSIONAL EDITORS, SELECTING THE BEST PHOTOGRAPHS FROM THE HOME MOVIE OF YOUR HOME AND CREATING A PHOTO GALLERY OF STILL PHOTOGRAPHY. THESE PHOTOGRAPHS ARE THEN USED TO MARKET YOUR HOME IN NEWENGLANDMOVES.COM, REALTOR.COM AND OUR LOCAL MLS. NO ONE ELSE WILL PROVIDE YOU WITH THIS LEVEL OF MARKETING. COMPARE US WITH THE REST Agent Note: (THE NEXT SLIDE WILL SHOW HORRIBLE PHOTOGRAPHS – ACTUAL EXAMPLES OF HOW SOME OTHER COMPANIES ADVERTISE HOMES) – ONCE YOU TURN THE SLIDE BE SILENT AND LET THE SELLERS EYES GO THROUGH ALL THE IMAGES.
- I KNOW IT SOUNDS REPETETIVE BUT WE DO HAVE SO MANY TOOLS, EXCLUSIVELY FOR OUR CLIENTS, AVAILABLE ONLY THROUGH OUR COMPANY. THE OUR TOWN VIDEO IS ANOTHER EXAMPLE OF AN EXCLUSIVE TOOL OFFERED THROUGH OUR WEBSITE. WE HAVE THE CAPABILITY TO CAPTURE BUYERS AND PROVIDE INFORMATION TO THEM THAT NO OTHER COMPANY CAN OFFER. IMAGINE IF YOU WERE RELOCATING TO A CITY THAT YOU HAD NEVER BEEN TO BEFORE, WOULDN’T IT BE WONDERFUL IF YOU WERE ABLE TO SEE A VIDEO TOUR OR THAT CITY PRIOR TO EVEN GOING TO VISIT? WE PROVIDE THAT TO CONSUMERS THROUGH OUR “OUR TOWN VIDEOS”.
- THROUGH OUR WEBSITE, WE HAVE THE ABILITY TO SEND INSTANT EMAIL ALERTS TO CONSUMERS AS SOON AS A PROPERTY COMES ON THE MARKET THAT MEETS THEIR CRITERIA. AS SOON AS I ENTER YOUR PROPERTY INTO NEWENGLANDMOVES.COM, THE SYSTEM WILL AUTOMATICALLY GENERATER EMAILS TO ANY BUYER REGISTERED ON OUR WEBSITE THAT IS LOOKIG FOR A HOME SIMILAR TO YOURS. ALSO ECLUSIVELY ON OUR WEBSITE CONCUMERS CAN RECEIVE ALERTS WHEN A PROPERTY COMES ON THE MARKET EVEN ON A SPECIFIC STREET THAT THEY ARE INTERESTED IN. ISN’T THAT A GREAT FEATURE?
- “ Realtor.com ranks number 214 of internet web sites internationally across all industries (stats as of 9/18/05). This is the official site of the National Association of Realtors. Our company has invested millions in banner Marketing and the Featured Homes locations that highlight our listings when a consumer initiates a search in a specific town.”
- All of this wonderful internet traffic means nothing, if you don’t have the systems in place to service the internet consumers that come to your website. It is important for you to know that industry statistics show that 50% of internet requests for information by consumers are never responded to and the other 50% are responded to in 54 hours. That is unacceptable. I have access to exclusive technology that will make sure that NO ONE WILL RESPOND AS QUICKLY AS I WILL RESPOND to an internet inquiry on your property. I also have an entire team of agents trained to work with internet consumers, at my disposal to make sure that each one of these leads is responded to. Let me show you how the system works. Internet Leads can flow through to Lead Router through our NewEnglandMoves.com Web Site, ColdwellBankerPreviews.com, Realtor.com, ColdwellBanker.com. The moment a consumer requests information through the internet on any of my listings, the Lead Router system automatically finds me through my cell phone and reads to me the consumer’s request so that I can follow up right away. Do you realize what an amazing tool this is? This means that someone could be still looking at your property on line and I am able to respond to their question within minutes.
- My objectives are to Obtain the highest price, within the seller’s time frame, with the best terms and conditions and the least inconvenience to you. “To do this you need to work together to establish an effective listing price for your home”
- Use if single family home or multi Lets review the different elements that we look at to determine an effective list price for your home. There are elements that effect the market value of a property that we have no control over. Elements such as Physical Qualities (location, floor plan, age of home); Market Conditions (interest rates, buyer demand, economy) and the Competition (number of similar properties for sale, their prices, location and condition)
- Some elements that have no effect on the market value of your home, are: The original price you paid (if you had inherited the house or received it for free that would have absolutely no barring as to how much it would be worth in the market place). The cash proceeds you want or need from the sale Opinions of non- Real Estate professionals What a similar property sold for last year or in a different town. The most critical market data we need to review is: Price of recently sold homes that are most comparable to yours Price of currently on the market properties that are most comparable to yours Any previously listed properties that are comparable to yours that failed to sell (expired) –
- There are 2 things that get a house sold – Price and Marketing – I take care of the Marketing part. Lets work together to set the best list price for your home.
- I want you to feel confident in me and my services since I will be your direct marketing representative in the Real Estate market. Why should you list your home with me? Because I know my business, I know our local neighborhoods and current real estate conditions, I know how and where to find buyers…. But that is only half of the job. The other part of the job is actually keeping the deal together and getting your property sold at the closing table. It is important for you to work with an agent that can provide you with the entire package. I know how to negotiate a contract that can close and how to manage the process so it will close, I know Real Estate Laws and Practices, I am a Full Time Real Estate Professional and I will work closely with you throughout the entire process.
- AT A MINIMUM THESE ARE SERVICES THAT YOU SHOULD EXPECT FROM ANY REAL ESTATE MARKETING COMPANY Are you familiar with the Multiple Listing Service?
- Through Coldwell Banker Residential Brokerage, you don’t only receive the standard marketing services. We go above and beyond to get you the most NET profit from the same of your home.
- Let me tell you a little bit more about my background/skills/experience…
- “ You are hiring a Real Estate professional to market and expose your property to the most buyers possible. I represent the Company that sets and exceeds the standards for achieving the goal of maximum exposure for your property”.
- Are you confident that our company can market your property in the best way possible? Can you see the benefit of our incredible office network our unsurpassed internet presence. All this is geared toward getting the ultimate result. More Net Profit for you.
- “ Remember it is not my goal to be the one to get your home sold, it is to get your home sold for the most money. I do that by reaching the most agents to bring their buyers to your property.”