Introduction to AS media or film students to the construction of meaning in a moving image text.

1. Narrative
and the construction of meaning
AS Media Studies

2. Every medias text has a
NARRATIVE STRUCTURE
Narrative

3. This is how the
STORY IS TOLD
Narrative

4. NARRATIVE
is creating
MEANING
Narrative

5. As consumers (audience)
we have come to expect
certain rules (conventions)
in our stories.
Narrative

6. As consumers (audience)
we have come to expect
certain rules (conventions)
in our stories.
Narrative

7. We are socialised
in our media culture to
expect a certain relationship
between a media text and
the way it is “packaged”.
Narrative

8. We are socialised
in our media culture to
expect a certain relationship
between a media text and
the way it is “packaged”.
Narrative

9. This means we have
certain expectations…
Narrative

10. This means we have
certain expectations…
which have developed
through our exposure to
media texts.
Narrative

11. A coherent, expected,
and therefore acceptable
narrative is necessary for
a text to be successful.
Narrative

12. A coherent, expected,
and therefore acceptable
narrative is necessary for
a text to be successful.
Narrative

13. NARRATIVE
is creating
MEANING
Narrative

14. This is often done through
ANCHORAGE
Narrative

15. In a moving image text,
film or TV, the narrative
Is shaped by many
elements but especially…
Narrative

16. • mise en scene
Narrative

17. • mise en scene
• editing
Narrative

18. • mise en scene
• editing
• music and sounds
Narrative

19. This is the way that the
story is told or how we
describe what is happening
Narrative

20. Just as a writer uses paper
and words, an artist uses
canvas and ink, a sculptor
uses clay….
Narrative

21. So we use, mise en
scene, sound, music,
and editing to shape our
narrative.
Narrative

22. You need to be ready to write in detail
about…
Narrative

23. How you have used these
elements to confirm the
genre of your text?
You also need to understand…
Narrative

24. Generic conventions are
the shorthand of narrative.
Narrative

25. Generic conventions are
the shorthand of narrative.
They simplify the storytelling
process
Narrative

26. Stereotypes are another
very useful narrative tool.
Narrative

27. Stereotypes are another
very useful narrative tool.
Are you using any in your
film?
Narrative

28. As human beings we
are preconditioned
to make a narrative out
of what we see.
(see John Berger’s book “Ways of Seeing”)
Narrative

29. We always want to find out
why, what, when, where?
Narrative

30. We always want to find out
why, what, when, where?
We need to make sense of
the world.
Narrative

31. We always want to find out
why, what, when, where?
We need to make sense of
the world.
We don't like chaos.
Narrative

32. Some things that give
meaning…
Narrative

33. Some things that give
meaning… close ups,
Narrative

34. Some things that give
meaning… close ups,
establishing shots,
Narrative

35. Some things that give
meaning… close ups,
establishing shots,
juxtaposition of shots,
Narrative

36. Some things that give
meaning… close ups,
establishing shots,
juxtaposition of shots, music,
Narrative

37. Some things that give
meaning… close ups,
establishing shots,
juxtaposition of shots,
Narrative

38. Some things that give
meaning… close ups,
establishing shots,
juxtaposition of shots, music,
sound effects,
Narrative

39. Some things that give
meaning… close ups,
establishing shots,
juxtaposition of shots, music,
sound effects, colours,
Narrative

40. Some things that give
meaning… close ups,
establishing shots,
juxtaposition of shots, music,
sound effects, colours,
costumes,
Narrative

41. Some things that give
meaning… close ups,
establishing shots,
juxtaposition of shots, music,
sound effects, colours,
costumes, dialogue,
Narrative

42. Some things that give
meaning… close ups,
establishing shots,
juxtaposition of shots, music,
sound effects, colours,
costumes, dialogue, etc.
Narrative

43. THE END