19. Distribution Audience
• high street retail
• download sales (legal)
• peer to peer (illegal)
• concerts
• merchandise
20.
21. You need to learn about
• The historical development of on-line media
How media production has
been transformed by the
internet – with examples!
22. You need to learn about
• The historical development of on-line media
• Media production and the internet
The impact of broadband
on audience behaviour
23. You need to learn about
• The historical development of on-line media
• Media production and the internet
• Broadband and audience behaviour
Convergence
24. You need to learn about
• The historical development of on-line media
• Media production and the internet
• Broadband and audience behaviour
• The internet and convergence
25. You need to learn about
• The historical development of on-line media
• Media production and the internet
• Broadband and audience behaviour
• The internet and convergence
The future and web 3.00
26. You need to learn about
• The historical development of on-line media
• Media production and the internet
• Broadband and audience behaviour
• The internet and convergence
• The future and web 3.00
28. This module is all about…
• Internet TV
• itunes and the iPod
29. This module is all about…
• Internet TV
• itunes and the iPod
• On-line newspapers
30. This module is all about…
• Internet TV
• itunes and the iPod
• On-line newspapers
• Mp3s and peer to peer downloading
31. This module is all about…
• Internet TV
• itunes and the iPod
• On-line newspapers
• Mp3s and peer to peer downloading
• Changing patterns of audience consumption
32. This module is all about…
• Internet TV
• itunes and the iPod
• On-line newspapers
• Mp3s and peer to peer downloading
• Changing patterns of audience consumption
• Internet retail outlets and the decline of “record shops”
33. This module is all about…
• Internet TV
• itunes and the iPod
• On-line newspapers
• Mp3s and peer to peer downloading
• Changing patterns of audience consumption
• Internet retail outlets and the decline of “record shops”
• Podcasts
34. This module is all about…
• Internet TV
• itunes and the iPod
• On-line newspapers
• Mp3s and peer to peer downloading
• Changing patterns of audience consumption
• Internet retail outlets and the decline of “record shops”
• Podcasts
• On-line video gaming
35. This module is all about…
• Internet TV
• itunes and the iPod
• On-line newspapers
• Mp3s and peer to peer downloading
• Changing patterns of audience consumption
• Internet retail outlets and the decline of “record shops”
• Podcasts
• On-line video gaming
• You Tube and social media sharing
and more...
36. You already know a
lot about this
because of your own
patterns of media
consumption
39. The long tail
A theory developed by *Chris Anderson in 2006
You need to research this on the web
and fully understand it
Make sure you refer to sites
that you understand!!
Start here: http://www.longtail.com
42. The long tail
A theory developed by *Chris Anderson in 2006
A description of the way the internet has changed
economics, commerce and consumption
43. The long tail
A theory developed by *Chris Anderson in 2006
A description of the way the internet has changed
economics, commerce and consumption
He uses iTunes, YouTube and social networking sites
as examples of his theory
44. The long tail
A theory developed by *Chris Anderson in 2006
A description of the way the internet has changed
economics, commerce and consumption
He uses iTunes, YouTube and social networking sites
as examples of his theory
Social networking – “viral marketing” – soon spread
the word about Anderson’s ideas
45. The long tail
This is it …
Our culture and economy are moving
away from a relatively small number of
sales of mainstream products and
markets at the head of the demand curve
to a larger number of niche (or specialist)
products and markets
50. The long tail
Shelf Space…
The internet (on-line retailing)
has fewer physical
constraints -
narrowly targeted goods and
services can be as
economically attractive
as mainstream fare.
51. The long tail
Shelf Space…
The internet is a virtual warehouse with
few overheads compared to a traditional high
street retail outlet.
Shelf space is no longer a deciding factor when
considering stock levels.
96. Wikinomics
media is democratised
As a result of peering, free creativity and
we media journalism (blogs and websites)
• Production by ordinary people
97. Wikinomics
media is democratised
As a result of peering, free creativity and
we media journalism (blogs and websites)
• Production by ordinary people
• “The Media” no longer have total control
100. Wikinomics
global thinking
Web 2.0 makes this inevitable
• the internet is the world’s biggest
coffee bar
• a new blog is created every second
101. Wikinomics
global thinking
Web 2.0 makes this inevitable
• the internet is the world’s biggest
coffee bar
• a new blog is created every second
• National and cultural boundaries are
reduced
105. Wikinomics
Many people disagree
and say that…
• things are not changing so much
• many people are alienated by Web 2.0
• digital natives are less common than
we think
114. Wikinomics
Many people disagree
and say that…
• things are not changing so much
• a lot of people are alienated by Web 2.0
• digital natives are less common than
we think
119. On-line TV
iPlayer
• Launched by the BBC in 2008
• Immediately taken up by Virgin Media
(convergence at work – web invisible)
120. On-line TV
iPlayer
• Launched by the BBC in 2008
• Immediately taken up by Virgin Media
(convergence at work – web invisible)
• made available for portable devices
121. On-line TV
iPlayer
• Launched by the BBC in 2008
• Immediately taken up by Virgin Media
(convergence at work – web invisible)
• made available for portable devices
• public service response to commercial
threat
124. On-line TV
Advantages of on-line TV
• increases audience share with downloads
• clearer market surveillance
125. On-line TV
Advantages of on-line TV
• increases audience share with downloads
• clearer market surveillance
• attractive to “digital native” audience
126. On-line TV
Advantages of on-line TV
• increases audience share with downloads
• clearer market surveillance
• attractive to “digital native” audience
READ PAGES 96 & 97
127. On-line TV
EXAM QUESTION
Consider two media areas - what
difference has Web 2.0 made to
their production and comsumption?
Has everything really changed in both
cases - as some people would suggest?
130. Web 2.0
A Web 2.0 site allows users to interact and collaborate
with each other in a social media dialogue as creators
(prosumers) of user-generated content in a
virtual community, in contrast to websites where users
(consumers) are limited to the passive viewing of content
that was created for them.
Media in the on-line age
132. Web 2.0
Examples of Web 2.0 include
• social networking sites
Media in the on-line age
133. Web 2.0
Examples of Web 2.0 include
• social networking sites
• blogs
Media in the on-line age
134. Web 2.0
Examples of Web 2.0 include
• social networking sites
• blogs
• wikis
Media in the on-line age
135. Web 2.0
Examples of Web 2.0 include
• social networking sites
• blogs
• wikis
• video sharing sites
Media in the on-line age
136.
137. Web 2.0
A Web 2.0 site allows users to interact and collaborate
with each other in a social media dialogue as creators
(prosumers) of user-generated content in a
virtual community, in contrast to websites where users
(consumers) are limited to the passive viewing of content
that was created for them.
Media in the on-line age
138. Web 2.0
Although the term suggests a new version of the World Wide Web,
it does not refer to an update to any technical specification,
but rather to cumulative changes in the ways software developers
and end-users use the Web.
Media in the on-line age
139. Web 2.0
Tim Berners-Lee, the inventor of
the web has said that he always
intended the web to be used in
this way so has dismissed the term
as “jargon”.
Media in the on-line age