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The Englishtown
                   Guide to a
                   Winning CV

How-to	
  Series
Table  of  Content:
               3
               4
         6
         8
Introduction




3   How-to	
  Series	
  Winning	
  CV
Part	
  1

In  search  of  the
perfect  job




                      How-to	
  Series	
  Winning	
  CV   4
5   How-to	
  Series	
  Winning	
  CV
Part	
  2

Min-­Jung’s  cover  letter




                     How-to	
  Series	
  Winning	
  CV   6
Min-­Jung  Kim
                                                                                                1234  Any  Street,  Hometown
                                                                                                           Tel:  0123  4567  89
                                                                                   Email:  minjung.kim@abcdefghijklim.com
                                                                                                                   1  Mar  2009
      Mr.  Recruiter
      Hiring  Manager
      USP  Company
      Hometown  XX1234

      Dear  Mr.  Recruiter
      When  I  read  your  advertisement  for  a  Senior  Project  Manager  at  USP  Company,  I  couldn’t  help  
      noticing  how  closely  your  requirements  align  with  my  experience  and  skills.
      My  enclosed  CV  provides  a  good  overview  of  my  strengths  and  achievements,  but  I  list  below  some  
      of  your  specific  requirements  and  my  applicable  skills  and  achievements.


      Your  Requirements:                                   My  skills  and  achievements:
      Business  development  skills.                        As  Account  Executive  at  Creative  Marketing  Ltd,  I  
      Ability  to  build  and  sustain  effective  client   exceeded  my  annual  sales  target  and  increased  my  
      relationships.                                        client  base  by  70%  in  the  last  year.
      Ability  to  motivate  and  ensure  continuous
      personal  development  of  subordinates.              My  customer  retention  rate  was  100%.
      Communication  and  negotiation  skills.
                                                            Some  of  my  new  clients  were  developed  following  
                                                            recommendations  from  existing  clients  to  their  business  
                                                            associates.

                                                            During  the  maternity  leave  of  my  line  manager,  
                                                            I  was  given  the  opportunity  to  manage  the  team.  
                                                            I  recommended  and  implemented  some  new  policies  
                                                            (such  as  360  degree  feedback  as  part  of  the  annual  
                                                            appraisal  process).  I  received  a  special  bonus  award  for  
                                                            my  efforts  during  this  period.

                                                            Experience  of  giving  presentations  and  negotiating  to  
                                                            secure  business  with  new  clients.


      I  developed  a  real  passion  for  understanding  consumer  needs  during  my  two  and  a  half  years  at  
      Creative  Marketing  Ltd.  Innovative  strategies  and  proposals  that  differentiated  our  clients’  products  
      in  the  marketplace  ensured  strong  customer  satisfaction  with  our  service  offering.

      I  would  welcome  the  opportunity  to  further  develop  my  skills  in  USP  Company,  which  is  a  market  
      leader  in  the  sector  and  renowned  for  its  innovative  marketing  approach.

      I  will  follow  up  with  you  in  a  week’s  time  to  answer  any  preliminary  questions  you  may  have.  
      In  the  meantime,  you  are  able  to  contact  me  on  0123  4567  89.

      I  look  forward  to  hearing  from  you.

      Yours  sincerely,



      Min-­Jung  Kim
      Enc:  CV



7   How-to	
  Series	
  Winning	
  CV
How-to	
  Series	
  Winning	
  CV   8
Part	
  3

Resume




9   How-to	
  Series	
  Winning	
  CV
Min-­Jung’s  resume
                                                         Min-­Jung  Kim
PROFILE:
An  Account  Executive  with  proven  ability  in  attracting  and  retaining  blue-­chip  clients.  Demonstrates  a  real
passion  for  understanding  client  needs  and  developing  innovative  marketing  solutions.  Versatile,  hard-­working
and  always  willing  to  take  on  additional  roles  and  responsibilities.  Excellent  negotiation  and  creative  problemsolving
skills.


OBJECTIVE:
To  make  significant  and  tangible  contributions  to  the  effectiveness  of  a  leading  innovative  marketing  company.
To  use  and  further  develop  people  management  skills  in  a  supervisory  or  co-­ordination  role.


MAJOR  ACHIEVEMENTS:




    Recommended  and  implemented  new  policies  (e.g.  360  degree  feedback  as  part  of  the  annual  appraisal  process).  
    Received  special  bonus  award  for  achievement  in  this  period.


    3  months  in  the  conversion  rate  of  leads  to  contracts.




                                                                                                                    How-to	
  Series	
  Winning	
  CV   10
CAREER  HISTORY:
Account  Executive,  Creative  Marketing  Ltd,  November  2005-­  present




Marketing  Assistant,  Creative  Marketing  Ltd,  August  2005  –  October  2005




QUALIFICATIONS  /  EDUCATION:
September  2001  –  June  2005  University  of  São  Paulo
Majored  in  International  Business


ADDITIONAL  INFORMATION:




HOBBIES  AND  INTERESTS:




11   How-to	
  Series	
  Winning	
  CV
How-to	
  Series	
  Winning	
  CV   12

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Winning C V Kr

  • 1. The Englishtown Guide to a Winning CV How-to  Series
  • 2.
  • 4. Introduction 3 How-to  Series  Winning  CV
  • 5. Part  1 In  search  of  the perfect  job How-to  Series  Winning  CV 4
  • 6. 5 How-to  Series  Winning  CV
  • 7. Part  2 Min-­Jung’s  cover  letter How-to  Series  Winning  CV 6
  • 8. Min-­Jung  Kim 1234  Any  Street,  Hometown Tel:  0123  4567  89 Email:  minjung.kim@abcdefghijklim.com 1  Mar  2009 Mr.  Recruiter Hiring  Manager USP  Company Hometown  XX1234 Dear  Mr.  Recruiter When  I  read  your  advertisement  for  a  Senior  Project  Manager  at  USP  Company,  I  couldn’t  help   noticing  how  closely  your  requirements  align  with  my  experience  and  skills. My  enclosed  CV  provides  a  good  overview  of  my  strengths  and  achievements,  but  I  list  below  some   of  your  specific  requirements  and  my  applicable  skills  and  achievements. Your  Requirements: My  skills  and  achievements: Business  development  skills. As  Account  Executive  at  Creative  Marketing  Ltd,  I   Ability  to  build  and  sustain  effective  client exceeded  my  annual  sales  target  and  increased  my   relationships. client  base  by  70%  in  the  last  year. Ability  to  motivate  and  ensure  continuous personal  development  of  subordinates. My  customer  retention  rate  was  100%. Communication  and  negotiation  skills. Some  of  my  new  clients  were  developed  following   recommendations  from  existing  clients  to  their  business   associates. During  the  maternity  leave  of  my  line  manager,   I  was  given  the  opportunity  to  manage  the  team.   I  recommended  and  implemented  some  new  policies   (such  as  360  degree  feedback  as  part  of  the  annual   appraisal  process).  I  received  a  special  bonus  award  for   my  efforts  during  this  period. Experience  of  giving  presentations  and  negotiating  to   secure  business  with  new  clients. I  developed  a  real  passion  for  understanding  consumer  needs  during  my  two  and  a  half  years  at   Creative  Marketing  Ltd.  Innovative  strategies  and  proposals  that  differentiated  our  clients’  products   in  the  marketplace  ensured  strong  customer  satisfaction  with  our  service  offering. I  would  welcome  the  opportunity  to  further  develop  my  skills  in  USP  Company,  which  is  a  market   leader  in  the  sector  and  renowned  for  its  innovative  marketing  approach. I  will  follow  up  with  you  in  a  week’s  time  to  answer  any  preliminary  questions  you  may  have.   In  the  meantime,  you  are  able  to  contact  me  on  0123  4567  89. I  look  forward  to  hearing  from  you. Yours  sincerely, Min-­Jung  Kim Enc:  CV 7 How-to  Series  Winning  CV
  • 10. Part  3 Resume 9 How-to  Series  Winning  CV
  • 11. Min-­Jung’s  resume Min-­Jung  Kim PROFILE: An  Account  Executive  with  proven  ability  in  attracting  and  retaining  blue-­chip  clients.  Demonstrates  a  real passion  for  understanding  client  needs  and  developing  innovative  marketing  solutions.  Versatile,  hard-­working and  always  willing  to  take  on  additional  roles  and  responsibilities.  Excellent  negotiation  and  creative  problemsolving skills. OBJECTIVE: To  make  significant  and  tangible  contributions  to  the  effectiveness  of  a  leading  innovative  marketing  company. To  use  and  further  develop  people  management  skills  in  a  supervisory  or  co-­ordination  role. MAJOR  ACHIEVEMENTS:    Recommended  and  implemented  new  policies  (e.g.  360  degree  feedback  as  part  of  the  annual  appraisal  process).      Received  special  bonus  award  for  achievement  in  this  period.    3  months  in  the  conversion  rate  of  leads  to  contracts. How-to  Series  Winning  CV 10
  • 12. CAREER  HISTORY: Account  Executive,  Creative  Marketing  Ltd,  November  2005-­  present Marketing  Assistant,  Creative  Marketing  Ltd,  August  2005  –  October  2005 QUALIFICATIONS  /  EDUCATION: September  2001  –  June  2005  University  of  São  Paulo Majored  in  International  Business ADDITIONAL  INFORMATION: HOBBIES  AND  INTERESTS: 11 How-to  Series  Winning  CV