Video matters and is here to stay, my friend. I set out to do 30 days of Facebook Lives to help me get comfortable on camera and I'm sharing what I learned.

1. #workshopwednesday
9 LESSONS LEARNED FROM
30 DAYS OF FACEBOOK LIVES
betterbrandstories.com/ww1

2. CREATE AN OUTLINE & VISUALS
LESSON1
betterbrandstories.com/ww1
● Be strategic and create with the end in mind
● Choose topics you’re comfortable talking about
● Create an outline to keep you on topic
● Visuals help tell the story
● Do not use licensed content
pre-production

3. LESSON2
betterbrandstories.com/ww1
● Provides a link to help promote your FB Live
● Allows anyone interested to get a reminder
● Tools: Ecamm Live, BeLive TV, FB
SCHEDULE YOUR FB LIVE
pre-production

4. PROMOTE YOUR FB LIVE
LESSON3
betterbrandstories.com/ww1
● Send an email to your list
● Share on social media
● Create an event & invite friends
● Add a schedule to your website
pre-production

5. TELL YOUR SHORT STORY
LESSON4
betterbrandstories.com/ww1
● Introduce yourself
● Share what problem you solve
● Share why it matters
● You’re in the right place if ...
while live

6. FORGET PERFECT
LESSON5
betterbrandstories.com/ww1
● Real and authenticity will help you connect
● You’ll make mistakes, just keep going
● Be be prepared to talk to no one
● Have a comment plan
while live

7. ENCOURAGE ENGAGEMENT
LESSON6
betterbrandstories.com/ww1
● Ask questions to encourage commenting
● Take a poll using emoticons to vote
● Hold a Q&A at the end
while live

8. INCLUDE A CALL TO ADVENTURE
LESSON7
betterbrandstories.com/ww1
● Have a plan to generate leads
● What’s next?
● Ask people to share your live with others
● Have a comment plan
post-production

9. OPTIMIZE YOUR REPLAY
LESSON8
betterbrandstories.com/ww1
● Add or use an attention-getting title
● Add tags
● Consider adding captions
● Create an intriguing description
post-production

10. REPURPOSE YOUR CONTENT
LESSON9
betterbrandstories.com/ww1
● Create a blog post
● Consider SlideShare
● Use audio clips on social media
● Edit for YouTube
post-production

11. #workshopwednesday
30 POPULAR FACEBOOK LIVE
IDEAS TO GET YOU STARTED
betterbrandstories.com/ww1
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