Based on the book, Jab Jab Jab Right Hook by Gary Vaynerchuk, this simple strategy will help set you up for success. If you don't have Gary's book - get it! It's a great resource and what he says makes sense! It sits by my computer, it should sit by yours too!

1. Welcome to Social Media
for Small Business!
Presented by Kim Yuhl,
creator of secretsofbetterbusiness.com

2. Who Am I?
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Wife & Mom
Small Business Owner
Passionate About Social
Blogger
Coach, Mentor, Advisor
Martini Drinker
World Traveler
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kimyuhl.com
secretsofbetterbusiness.com
twomartinilunch.com

3. ABOUT THIS COURSE
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Get The Book!
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Facebook
Pinterest
Twitter
Instagram
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The goal of this course
is to inspire you to tell
your story differently!

4. STOP DOING THESE THINGS RIGHT NOW!
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Stop asking for a share, like, RT, pin or comment.
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Stop sharing non-branded photos.
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Stop sharing non-branded photos.
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Stop posting without a link to your site, sales
page or other content.

6. Facebook Is It!
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A Picture Platform
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It Has Virality

7. FACEBOOK POSTING GUIDELINES
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Shorter copy is better.
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Enhance your photo with text.
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Make sure your logo is visible.

8. RED BULL
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Great Example
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Short Video
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Hashtag #NSFW
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Branding

9. DOMINO’S PIZZA
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Hashtag Brilliance
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Short Video
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Link to Site?
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Fun & Creative

10. PEPSI
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Party, where?
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Boring
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No CTA
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No link

11. DORITOS
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Yeah for a link
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Good image
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Text is too long
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Doritos logo?

12. LATE FOR THE TRAIN
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Include logo
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Link to website
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Answer the question
Tip:
Asking questions in a way that
you and your team can answer,
will help drive engagement.

13. •
Mostly Female; Buyer's Mentality
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Get Your Money's Worth
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THE Place to Do Business

14. PINTEREST POSTING GUIDELINES
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The taller the picture, the better.
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Showcase your product or service in day to
day life with other complimentary products.
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Always include a link and when
appropriate, also include a price.
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Create boards with clever titles.

15. LOWE’S
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Great Ideas
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Logo?
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Colorful
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Link - Yeah!
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Cross-Promote

16. KRAFT
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Great idea, implemented poorly
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Image is too small
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The link takes you nowhere
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Logo, please

17. SEPHORA
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Great use of current trends
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Perfect use of link
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Branding and Hashtag?
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Awesome image
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Monitor your activity

18. KRISPY KREME
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Home run but for one thing …
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A LINK!
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Great branding
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Fun Image

19. Today's Version of the Water Cooler Conversation
You Will Want to Listen Here!

20. TWITTER POSTING GUIDELINES
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Use hashtag trends to create creative tweets.
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Use memorable hashtags.
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Be real, be a person.
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Attach images directly.
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It's important to keep it short and sweet.

21. STARBUCKS
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Great customer service
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Engage often
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They listen
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Clever hashtag

22. JEFF BULLAS
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Distribution
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No or little engagement
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No response to a direct question

23. NORDSTROM
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Awesome feed
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Monitoring and responding
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Includes photo
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short text, hashtags and links
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Value and authentic - love it.

24. CELEBRITY BRAGGING
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Don’t do it!
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If you wouldn’t say it to someone
at a party, don’t say it on Twitter.

25. HAVE A PURPOSE
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Is it providing value to them or
you?
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Generic to the masses
generalizations don’t work

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Provides A Lot of Value
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More Authentic
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Hashtag Heaven

27. INSTAGRAM POSTING GUIDELINES
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Use artsy, creative images.
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Telling your story in a fun, youthful way.
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Over hashtag with creative, specific hashtags

28. SHERWIN WILLIAMS
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Bright, creative and fun image
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Some branding, want more
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Great hashtags
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Engagement
Tip:
Upload a vintage image
on Thursdays that fall
into the #throwback
category.

29. GAP
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Another great image
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Fun and youthful image
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Awesome branding
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Only one hashtag
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Asked a question

30. Charity Water
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Fantastic Image
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Who’s it from?
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No hashtags :-(

31. WILDFLOWER BREAD CO.
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Overall a great feed
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Not the best image
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Orange people = bad
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No branding
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No hashtags
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No fun

32. WRAPPING UP
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The importance of good photos that include branding.
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The need for links to your website or sales page.
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That wit and creativity will get you noticed.
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It’s important to belong to the community rather than just
visit every now and then.

33. QUESTIONS?
You can reach me at:
kim@kimyuhl.com
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Interested in more free live trainings?
I announce them in my weekly newsletter.
Go to kimyuhl.com/get-boost/ to sign up.
!
This course is part of The Secrets of Better Business Education Series designed to help small business owners work smarter and live better.
secretsofbetterbusiness.com