1. Digital Marketing
K V Ramesh
© 2011 K V Ramesh

2. Marketing – In the Digital World
Offering
© 2011 K V Ramesh
© 2011 K V Ramesh

3. Marketing – In the Digital World
Portal (e-Marketplace)
Offering
© 2011 K V Ramesh
© 2011 K V Ramesh

4. Marketing – In the Digital World
Portal (e-Marketplace)
Offering
Reach (Drive Traffic)
© 2011 K V Ramesh
© 2011 K V Ramesh

5. Marketing – In the Digital World
Portal (e-Marketplace)
Functions Value Prop
Offering
Features Delivery
Benefits Price Point
Reach (Drive Traffic)
© 2011 K V Ramesh
© 2011 K V Ramesh

6. Marketing – In the Digital World
Portal (e-Marketplace)
Functions Value Prop Experience Expectations
Offering
Features Delivery Fabric Interaction
Benefits Price Point Services Moderation
Reach (Drive Traffic)
© 2011 K V Ramesh
© 2011 K V Ramesh

7. Marketing – In the Digital World
Portal (e-Marketplace)
Functions Value Prop Experience Expectations
Offering
Features Delivery Fabric Interaction
Benefits Price Point Services Moderation
Reach (Drive Traffic)
Print Media Web Media Mobile Media
© 2011 K V Ramesh
© 2011 K V Ramesh

8. Marketing – In the Digital World
Portal (e-Marketplace)
Functions Value Prop Experience Expectations
Offering
Features Delivery Fabric Interaction
Benefits Price Point Services Moderation
Reach (Drive Traffic)
Print Media Web Media Mobile Media QR Code
© 2011 K V Ramesh
© 2011 K V Ramesh

9. Test Drive – Offer the Experience
© 2011 K V Ramesh
© 2011 K V Ramesh

10. Test Drive – Offer the Experience
© 2011 K V Ramesh
© 2011 K V Ramesh

11. Test Drive – Offer the Experience
© 2011 K V Ramesh
© 2011 K V Ramesh

12. Test Drive – Offer the Experience
© 2011 K V Ramesh
© 2011 K V Ramesh

13. Test Drive – Offer the Experience
Experience
Awareness Consideration Purchase Loyalty
© 2011 K V Ramesh
© 2011 K V Ramesh

14. Test Drive – Offer the Experience
Experience
Awareness Consideration Purchase Loyalty
Strategy + Process + Content + Technology + Analytics
© 2011 K V Ramesh
© 2011 K V Ramesh

15. The Fabric – Related Offerings
© 2011 K V Ramesh
© 2011 K V Ramesh

16. The Fabric – Related Offerings
Your
Offering
© 2011 K V Ramesh
© 2011 K V Ramesh

17. The Fabric – Related Offerings
Your
Offering
© 2011 K V Ramesh
© 2011 K V Ramesh

18. The Fabric – Related Offerings
The Fabric
Your
Offering
Unified Management
Easy Access & Integration
© 2011 K V Ramesh
© 2011 K V Ramesh

19. The Fabric – Related Offerings
The Fabric
The Fabric is the Your
platform for Offering
Cross-Selling
Opportunities
Unified Management
Easy Access & Integration
© 2011 K V Ramesh
© 2011 K V Ramesh

20. Integrated Services
© 2011 K V Ramesh
© 2011 K V Ramesh

21. Integrated Services
Reach in
as many
ways as
you can
© 2011 K V Ramesh
© 2011 K V Ramesh

22. Integrated Services
Reach in
as many
ways as
you can
Deploy KYC Analytics
© 2011 K V Ramesh
© 2011 K V Ramesh

23. Integrated Services
Reach in
as many
ways as
you can
Deploy KYC Analytics
Create
Addiction
to revisit
frequently
© 2011 K V Ramesh
© 2011 K V Ramesh

24. Integrated Services
Reach in
as many
ways as
you can
Deploy KYC Analytics
Create Users revisit a
handful of sites
Addiction
frequently
to revisit Can it be your
frequently site?
© 2011 K V Ramesh
© 2011 K V Ramesh

25. Manage Expectations
© 2011 K V Ramesh
© 2011 K V Ramesh

26. Manage Expectations
Technology with
rich UI
Real-time
Monitoring
© 2011 K V Ramesh
© 2011 K V Ramesh

27. Manage Expectations
Technology with Strong Delivery
rich UI Mechanism
Real-time
Response
Monitoring
© 2011 K V Ramesh
© 2011 K V Ramesh

28. Manage Expectations
Technology with Strong Delivery
rich UI Mechanism
Real-time
Response
Monitoring
Technology Back-bone to handle volume
Sustainable Content/Promotions Management
© 2011 K V Ramesh
© 2011 K V Ramesh

29. Rich UI – Interactive Media
© 2011 K V Ramesh
© 2011 K V Ramesh

30. Rich UI – Interactive Media
© 2011 K V Ramesh
© 2011 K V Ramesh
Online Tutors

31. Rich UI – Interactive Media
Experiential Shopping
© 2011 K V Ramesh
© 2011 K V Ramesh
Online Tutors

32. Social Media - Moderation
© 2011 K V Ramesh
© 2011 K V Ramesh

33. Social Media - Moderation
© 2011 K V Ramesh
© 2011 K V Ramesh

34. Social Media - Moderation
Traffic
Positive
Leverage
Damage
Negative
Control
© 2011 K V Ramesh
© 2011 K V Ramesh

35. Social Media - Moderation
Traffic
Positive
Leverage
Damage
Negative
Control
Deploy Listening Post
Monitor Measure Moderate
© 2011 K V Ramesh
© 2011 K V Ramesh

36. Effective Deployment of QR Code
© 2011 K V Ramesh
© 2011 K V Ramesh

37. Effective Deployment of QR Code
Promotions
© 2011 K V Ramesh
© 2011 K V Ramesh

38. Effective Deployment of QR Code
Promotions
© 2011 K V Ramesh Brochure
© 2011 K V Ramesh

39. Effective Deployment of QR Code
Read & Share Promotions
© 2011 K V Ramesh Brochure
© 2011 K V Ramesh

40. Effective Deployment of QR Code
Read & Share Promotions Property Data
© 2011 K V Ramesh Brochure
© 2011 K V Ramesh

41. Effective Deployment of QR Code
Read & Share Promotions Property Data
© 2011 K V Ramesh Brochure Shop on the Go
© 2011 K V Ramesh

42. Effective Deployment of QR Code
Read & Share Promotions Property Data
© 2011 K V Ramesh Directions
Get Brochure Shop on the Go
© 2011 K V Ramesh

43. Effective Deployment of QR Code
Read & Share Jump to Blog Promotions Property Data
© 2011 K V Ramesh Directions
Get Brochure Shop on the Go
© 2011 K V Ramesh

44. Effective Deployment of QR Code
Read & Share Jump to Blog Promotions Property Data
© 2011 K V Ramesh Directions
Get Brochure Shop on the Go Access my CV
© 2011 K V Ramesh

45. Questions
Thank You
© 2011 K V Ramesh
© 2011 K V Ramesh