What radio will become in the next years, what steps does it have? I wanted to put some ideas down, I would love to hear your comments on the topic. All the images in the presentation are owned by their creators and they are more awesome than me, enjoy their magic and buy albums.

1. Don’t touch that dial
The change of how radio will transform and be
transformed by how we consume media
Markus Sandelin

2. Radio is becoming a recommendation machine

3. The number of artists, songs, genres and data has grown
exponentially in the recent years. People are used to
choose what they want to consume, when they want to
consume.

4. Radio has an
important part in
this, being a filter, a
promoter, a hand
picked selection of
data. Hosts are our
chosen
ambassadors, our
trusted friends.

5. Currently radio doesn’t
tell me what to do next.
If I see a song or a band I
like, or a show I enjoy,
you need to tell me how
to get that or subscribe
to it somehow. I’ll do it in
your service or
somewhere else.

6. Radio will be consumed differently

7. RSS did it for news, VOD did it for
television, now Spotify is doing it
for music. Radio has always been
about being live, what’s happening
now. This is what makes radio
radio.

8. This has already started to change: Radio will not be only
about being live, it will be about spontaneous moments,
daily topics and being in the now. It will be those things
that make live live.
The content has to separate from its delivery mechanics
and limitations.

9. Radio needs to learn

10. Algorithms are constantly
developing. One day, the radio
channel with the best user data
will win. Not just the number of
potential listeners on the
frequency, but those consuming
the ecosystem.

11. Radio needs to expand
beyond its current two-
dimensional environment
and become a part of the
rest of the world.

12. Radio shows are not just time slots

13. Is a television show a television show if it’s never been
shown on television? Can a television show be good if it’s
not prime time programming?

14. The same will happen with radio and many of the previous
formats has moved beyond radio, e.g. comedy shows, talk
shows on radio.

15. This leads to a monocultural environment, which makes
the ecosystem more vulnerable. It also makes
differentiating more difficult.

16. Radio needs to become more interactive

17. Radio is mostly live, but it should act more like it. It has
become lazy, it does pre-recorded content in the middle of
the day. Radio has a massive differentiator in being live, if it
stops being that, it becomes redundant.

18. The future of radio
is outside radio,
supporting it and
the world around it.

19. Radio needs to get out of radio.

20. Respect the illustrators
All the images in the presentation are available online and they are used only because of
admiration. I would like to point out a brilliant artist behind most of the images, Roger
Langridge (@hotelfred). You can find and support his art and talent through his site
hotelfred.com.
If you would like to remove ANY of the images or are otherwise saddened of their use,
please contact me and I’ll do so immediately.

21. Markus Sandelin (@banton)
markus@kingmuffin.com | +358 44 3699887
Read our book with @blackbeak:
http://thesuckingmanifesto.com