analysis 2

1. DOUBLEPAGESPREADANALYSIS [MICHAELLAMANIAGO]
Thelanguage in the article is quite informal as it uses
words such as ‘posh’, ‘chap’, ‘cap’n’gown’ that allow for
the readers to feel comfortable with the band. It may
havealso been used in orderto portray theband as
being friendly as opposed to being so mysterious that
the readers cannot understand them, whichtherefore
helps them to relate to the band more because they may
not be intimidated by thecolloquial language used in
the article.
However, the article maintains its formal tone through
the useof descriptions throughoutthe whole article; it
uses vivid adjectives that describe the scene and
continuesto help bringthe reader closer to theband as it
allows them to imagine being there with the band. For
example, thephrase ‘generatingfrothing hype’connotes
to the band’s slow growth of popularity because
‘frothing’ suggests that thereis a slow rise.
Incontrast, their circuit shows are described as
showcasing a ‘fizzingelectricity’, which presents their
shows as being full of energyand thus makesthe reader
want to listen to their music as they are portrayedas
talented performers.
Thestandfirst continuesto maintaina semi-formal tone by adding
conjunctions such as ‘they’ve’and ‘they’re’but use words such as
‘plaudits’ that indicate that the magazineis still sophisticated
despite the colloquial language used. As a result, thereader would
want to look throughthe article due to its friendliness while also
havinga respect for the band because their talent has enabled them
to bewritten about in a magazine. It could also bea way for the
magazine to keepa professional distance to the readeras a team of
people whom theyshare an interest of music in, without being too
friendlyand casual with them.

2. DOUBLEPAGESPREADANALYSIS [MICHAELLAMANIAGO]
Thefont in theheadline, standfirst,and
quotes are in sans Serif, which could reflect
their semi-formal language because the fonts
look less serious. However, the fact that the
article uses a Serif font indicates that the
content – namely,their music – should be
takenseriously. Thefriendly and
approachable, while also professional, tone
that the language portrays is further
highlighted bythe mix of Serif and sans Serif
fonts.
Thecolour scheme is a contrast to the band’s genrebecause pop is usually
presented throughbright colours that catch thereader’s attention, but the useof
a calming blue could indicate that the band members are serious about their
music and do not take their careerlightly.. However, the editing of the picture
makesthemlook more sombre throughthe useof a sepia filter and low contrast
that shows off more shadows. This filter makesthem seem more natural,and
the additional use of old paper and stains inthe backgroundcreates an
impression of something being vintage or antiquated, which could suggest that
thereis more to their music than simply pop, and therefore could attract the
reader’s attention as it makesthem more music, which would makethem want
to listen to their music as a result of it.
Thephoto is of the band members looking directly at the
camerawith shoulders slightly hunched;their stern
expressions connoteto their seriousness and could
suggest that their music should be respected and
therefore takenseriously. However, their body language
indicates that they arealso friendlyas they givethe
impression that they arehunchingover inorder to look
at the reader, and the fact that theyare staring at the
cameracould also makethe reader feel closer to them as
they are engaging with them.