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MARKETING MANAGEMENT Chapter 2 UNDERSTANDING THE  MARKETING ENVIRONMENT
Definition and Concepts ,[object Object],[object Object],[object Object]
Microenvironment Macro environment
Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Threats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Ch 2